BeenThereDoneThat. - Comprehensive Analysis Report

Summary

BeenThereDoneThat. is a strategic and creative networked intelligence system that leads the Open Talent space, redefining modern work paradigms since its founding in 2014. Headquartered in London, UK, the company's core mission is to solve complex business problems by connecting clients with a global community of premier creative and strategic thinkers, primarily C-suite experts. It provides on-demand intelligence and tailored solutions for a diverse client base, ranging from Fortune 100 companies to start-ups, making a significant impact in strategic management consulting by emphasizing highly experienced professionals and agile methodologies.

1. Strategic Focus & Objectives

Core Objectives

BeenThereDoneThat. is committed to accelerating growth within brand and business services. A primary objective is to expand its unique operational model into new sectors, leveraging its networked intelligence system to deliver impactful solutions. The company aims to help brands effectively navigate rapidly changing consumer expectations and intense market competition.

Specialization Areas

The company specializes in strategic management consulting services, encompassing a broad spectrum including sustainability strategy, creative development, brand strategy, innovation, general consulting, business capabilities, and training. Its unique value proposition lies in providing on-demand access to a deep talent pool of C-suite experts, each with a minimum of 20 years of experience. This expertise is deployed via its proprietary SOLVE™ methodology, a flexible, expert-led problem-definition system designed to unlock new routes to growth and deliver "fast-acting strategy."

Target Markets

BeenThereDoneThat. serves a diverse clientele, including Fortune 100 companies and multinational corporations across various industries. It also extends its services to start-ups, providing strategic guidance. The company’s solutions are particularly aimed at brands seeking to adapt and thrive amidst evolving consumer landscapes and fierce competitive pressures.

2. Financial Overview

Funding History

BeenThereDoneThat. has raised a total of $6.5 million in funding.
The company secured all of its funding in a single Series A round on February 9, 2022. This round was led by Beringea, with additional investment from strategic private investors located in the U.S. and Europe. The capital raised is designated for further investment in talent acquisition, infrastructure development, and technological advancements to accelerate the company’s structural growth and enhance the overall experience for both its expert community and its clients.

3. Product Pipeline

Key Products/Services

BeenThereDoneThat. offers a suite of strategic products and services designed to address complex business challenges:

Strategic Management Consulting Services:
Description: Comprehensive consulting services, including sustainability strategy, creative development, brand strategy, innovation, general consulting, business capabilities, and training.
Development Stage: Currently active and delivered on an ongoing basis.
Target Market/Condition: Fortune 100 companies, multinationals, and start-ups facing complex strategic, brand, or innovation challenges.
Expected Timeline: On-demand, project-based delivery tailored to client needs.
Key Features and Benefits: Provides bespoke solutions utilizing highly experienced C-suite experts, offering speed and strategic clarity.

SOLVE™ Methodology:
Description: A proprietary, flexible, expert-led problem-definition system refined across hundreds of brand and innovation challenges. It systematically interrogates a brand's current situation versus its desired future, identifies obstacles, maps the competitive and cultural landscape, sharpens brand viewpoint, and aligns teams around a clear "End Frame."
Development Stage: Fully developed and actively integrated into client engagements.
Target Market/Condition: Brands seeking to unlock new routes to growth, achieve strategic clarity, and accelerate decision-making.
Expected Timeline: Applied throughout a client engagement, streamlining the strategic process.
Key Features and Benefits: Delivers "fast-acting strategy," rigorously defines problems, fosters team alignment, and uncovers actionable opportunities.

On-Demand Talent Access:
Description: A platform and system that provides clients with on-demand access to a global network of C-suite experts and consultants, filtered and aggregated based on specific client needs. The network comprises over 300 experienced creative and strategic thinkers.
Development Stage: Fully operational.
Target Market/Condition: Clients requiring specialized, high-level expertise for specific projects or challenges without the long-term commitment of traditional hires.
Expected Timeline: Immediate access to talent for project initiation.
Key Features and Benefits: Grants rapid access to world-class expertise, flexibility, and cost-effectiveness.

Product Suites for Brand & Innovation:
Description: Specialized offerings for brand foundations, positioning, purpose, brand ideas, campaigns, activations, experiences, category innovation, and capability development for marketers.
Development Stage: Active and customizable.
Target Market/Condition: Brands at various stages of development or facing specific marketing and innovation challenges.
Expected Timeline: Project-specific, based on client requirements.
Key Features and Benefits: Provides structured frameworks and expert guidance for comprehensive brand and innovation strategy.

4. Technology & Innovation

Technology Stack

BeenThereDoneThat. operates as a highly advanced networked intelligence system. The company consistently integrates the latest AI technology to enhance and amplify the intelligence of its network of thinkers, further refining their output and insights.

Proprietary Developments

A cornerstone of the company's innovation is the SOLVE™ Methodology, an expert-led, proprietary problem-definition system designed to deliver strategic clarity and accelerate growth. This methodology has been rigorously refined across numerous brand and innovation challenges. Additionally, the company's On-Demand Talent Access itself represents a proprietary development, forming a curated platform for clients to engage with its global network of C-suite experts.

Scientific Methodologies

The SOLVE™ Methodology stands as the company's core scientific approach to problem-solving. It involves a systematic process of rigorous interrogation of client situations, obstacle identification, comprehensive landscape mapping, precise brand viewpoint sharpening, and alignment around a compelling "End Frame" to enable agile decision-making and opportunity discovery.

Technical Capabilities

The company's technical capabilities center around effectively managing and leveraging its global community of over 300 experienced creative and strategic thinkers. This includes filtering and aggregating expertise based on specific client needs and utilizing AI to streamline processes and optimize intelligence output.

5. Leadership & Management

Executive Team

David Alberts: Co-founder and Chief Vision Officer. Alberts co-founded BeenThereDoneThat. in January 2014. He also co-founded Answers Are Out There in February 2024, a consultancy model focused on meaningful dialogue for significant challenges. His extensive background includes serving as Chief Creative Officer at MOFILM, Founder of WhatOnEarthIsGoingOn?, and holding various leadership positions at prominent advertising firms such as GREY GLOBAL GROUP and BBDO Asia Pacific. David is renowned for his ability to merge creativity with strategic insight to deliver impactful solutions.
Ed Rogers: Co-founder and CEO. Rogers co-founded BeenThereDoneThat. (BTDT) Global in December 2014. He also serves as an Investor & Board Member at Vollebak. Prior to establishing BeenThereDoneThat., he was an Account Director at McCann Erickson, becoming the youngest person to hold that title in the company's history. In 2008, he founded a successful recruitment firm focused on the creative industry. Ed is an early-stage investor in a range of tech-enabled businesses including Headspace, Eve Sleep, VITL, Dame, Codec, Exonar, Forme, and Vollebak.
Andrew Miller: Chief Growth Officer. Andrew Miller was recognized as an Innovator Insights speaker in December 2025 by Brand Innovators. He is a prominent advocate for a "freedom within frameworks" approach and a test-and-learn methodology with measurable objectives, emphasizing the need for brands to pivot effectively in response to rapidly changing consumer expectations and intense competition.

Recent Leadership Changes

Andrew Miller assumed the role of Chief Growth Officer, a position he held as of December 2025 as indicated by his participation in the Innovator Insights series. This highlights the company's continued focus on driving growth strategies amidst evolving market dynamics.

6. Talent and Growth Indicators

BeenThereDoneThat. maintains a robust global community of over 300 creative and strategic thinkers. A fundamental requirement for professionals joining this network is a minimum of 20 years of industry experience, ensuring a high level of expertise in all client engagements. The company's Series A funding in 2022 specifically targeted investment in its talent pool, infrastructure, and technology to accelerate its growth and enhance the experience for its expert community and clients, indicating a continuous commitment to expanding and nurturing its specialized workforce.

7. Social Media Presence and Engagement

BeenThereDoneThat. actively engages with its professional community and shares industry thought leadership across various platforms.
The company's co-founder, David Alberts, hosts a compelling series titled "BeenThereDoneThat WhereNext?", which features in-depth conversations with industry experts about current challenges and future directions within marketing and business. The company regularly provides insights on critical topics such as the evolution of in-house agencies, strategies for optimizing talent mix, and the transformative impact of AI on the industry through webinars and diverse content.
LinkedIn Profile: [https://www.linkedin.com/company/beentheredonethat/]
David Alberts' LinkedIn Profile: [https://www.linkedin.com/in/dealberts/]
Ed Rogers' LinkedIn Profile: [https://www.linkedin.com/in/edrogers/]
Andrew Miller's LinkedIn Profile: [https://www.linkedin.com/in/andrewjmiller/]

8. Competitive Analysis

BeenThereDoneThat. operates within the highly competitive strategic management consulting and advertising services markets. The company faces a substantial number of competitors, with thousands of firms engaged in similar sectors, including over 130 funded companies.
Major Competitors

Key competitors in this space include:
Elixirr
WillowTree
MS & AD

BeenThereDoneThat. differentiates itself through its unique networked intelligence system, offering on-demand access to a global community of C-suite level experts. Its proprietary SOLVE™ methodology provides a structured yet flexible approach to problem-solving, setting it apart from competitors that may employ more traditional agency structures or talent models. The emphasis on highly experienced professionals (minimum 20 years of experience) also provides a distinct competitive advantage.