Market Research Report: Behaviour Interactive Inc.

Company Overview

• Name: Behaviour Interactive Inc.

• Mission: Crafting the imaginary into play, Behaviour Interactive is devoted to developing games that they would themselves love to play, while promoting work-life balance and avoiding crunch.

• Founded: The company was founded in 1992.

• Founders: No information is available.

• Key People:

• Rémi Racine, CEO

• Stephen Mulrooney, Chief Product Officer and CTO

• Stéphanie Marchand, Senior VP, Production

• Roland Ribotti, Chief Financial Officer

• Wayne Meazza, Chief Business Officer

• Luc Duchaine, VP Marketing

• Fadi Beyrouti, VP Technology, Product

• Kalina Morin, Senior VP People & Culture

• Dominique Lebel, Senior VP, Business Development, Immersive Entertainment

• Nayla Chebli, VP M&A

• Nathan Sellyn, VP Strategy & Chief of Staff

• Headquarters: 500-6666 Rue Saint-Urbain, Montreal, QC, Canada, H2S 3H1

• Number of Employees: Over 1,300 employees

• Revenue: No information is available.

• Notable Achievements: Known for their popular game, Dead by Daylight, Behaviour Interactive is recognized for its exceptional service to development partners and its IP's success, surpassing 60 million players by 2022.

Products

• Main Products:

• Dead by Daylight: A multiplayer (4vs1) horror game where one player assumes the role of the savage Killer, and the other four players play as Survivors.

• Project T: A session-based, action-horror shooter in development from the world of Dead by Daylight.

• Product Features:

• Dead by Daylight: Known for its intense multiplayer gameplay, unique killer and survivor dynamics, and interactive horror elements.

• Project T: Players assume the role of Trespassers in a coop shooter environment battling against entities known as The Thrall.

Recent Developments

• Strategic Changes for Future Growth: Behaviour Interactive has implemented several strategic structural changes to focus on its historical strengths, particularly in the area of horror gaming, aiming to lead in horror and external gaming services, and exploring location-based entertainment~.

• New Product Launch:

• Project T: An upcoming session-based action-horror shooter set in the world of Dead by Daylight.

• Awards and Recognitions:

• Retained Gold Standard designation by Deloitte’s Best Managed Companies Program for exceptional corporate innovation, leadership, and performance.

• New Partnerships: No information is available.

• Recent Acquisitions:

• Acquired Montreal’s Fly Studio, enhancing their multimedia experience design capabilities.

Strategic Vision and Future Outlook

• Behaviour Interactive has articulated a vision that emphasizes maintaining leadership in horror gaming and development services for industry partners. They have demonstrated adaptability by aligning their corporate structure to support this focus. This includes a conscientious approach to staff restructuring, reducing their team by up to 95 employees while ensuring resilience and support for affected staff.

This report synthesizes available information on Behaviour Interactive to provide a detailed snapshot of the company’s current operations, mission, and market strategies.