Behavix Company Profile

Background

Behavix Inc. is a pioneering company dedicated to revolutionizing the collection, processing, and utilization of behavioral data. Founded in 2023 by industry veterans Hannu Verkasalo and Surath Chatterji, Behavix provides innovative AI-powered solutions that enable businesses to make data-driven decisions with real-time, high-quality insights. With its unique Behavioral Data as a Service (DaaS) model, Behavix is set to disrupt the market research industry and lead the next wave of innovation in consumer data analytics.

Key Strategic Focus

Behavix's strategic focus centers on:

Behavioral Data Collection Technology: A proprietary tool that allows market research companies and app/web publishers to collect opt-in-based behavioral data from consumer devices.

Data Feed Solutions: Provides enriched data feeds to businesses in various industries for internal processes, data models, and marketing initiatives.

Behavioral Data as a Service (DaaS): Offers recurring data solutions to clients for making real-time, actionable decisions using high-quality behavioral data.

Financials and Funding

In February 2025, Behavix secured a $2.5 million seed funding round led by Nordic venture capital firms Vendep Capital and Superhero Capital, with participation from notable industry leaders and angel investors. This funding is intended to accelerate product development, enhance AI and machine learning capabilities, expand the ecosystem of audience partnerships, and strengthen go-to-market efforts, particularly in the U.S.

Technological Platform and Innovation

Behavix's technological platform is distinguished by:

Proprietary SDK: Enables passive, opt-in collection of comprehensive behavioral data across web and mobile devices.

AI and Machine Learning: Enhances data value by providing enriched insights and facilitating real-time, high-precision analytics.

Privacy-First Architecture: Ensures data collection is ethical, transparent, and compliant with privacy standards.

Leadership Team

Hannu Verkasalo, Co-Founder and CEO: A serial entrepreneur with a history of building and selling successful companies, including MobiTrack Innovations, Zokem, and Verto Analytics. He has held executive positions at Arbitron and Nielsen.

Surath Chatterji, Co-Founder and CTO: Brings extensive experience from leading roles at Unity Technologies, Rovio/Hatch Entertainment, Verto Analytics, and DISQO, focusing on product development and technology innovation.

Mika Ristimäki, Chief Architect: With nearly 20 years in behavioral data and research technology, he has held leadership roles at Zokem, Arbitron/Nielsen, Verto Analytics, and DISQO.

Dmitrii Tikhonov, Software Architect: Formerly at F-Secure and DISQO, he specializes in creating sophisticated data processing pipelines and online security.

Pete Ropponen, Software Engineer and Architect: With experience at Reaktor, Adidas, KLM/Air France, and Rovio (Hatch Entertainment), he focuses on developing scalable platforms and consumer-facing applications.

Leadership Changes

In May 2025, Behavix expanded its advisory and business development team with the appointment of four industry veterans:

Julia Roland: Supporting business development across the U.S. East Coast, with experience from Ipsos and Nielsen.

Liam Corcoran: Based in London, serving as Strategic Advisor, with a background at ByteDance, Dynata (formerly Research Now), and Arbitron.

Alex Costakis: Operating between Berlin and Los Angeles, focusing on expansion into pharma, advertising, and media verticals, with experience from Hitwise and Pathmatics.

John McLaren: Based in Silicon Valley, serving as a commercial advisor for North America's West Coast, with a background at Comscore, Verto Analytics, and Measure Protocol.

Additionally, in December 2024, Behavix appointed three advisors:

Gareth Deere: Based in London, with experience leading market research initiatives at Ipsos.

Nicolas Nore: Based in Barcelona, formerly Director of Client Development EMEA at InnovateMR.

Vinayak Nair: Based in Toronto, with leadership positions at Comscore and Verto Analytics, and recent experience at Amazon Ads.

Competitor Profile

Market Insights and Dynamics

The market research industry, valued at over $100 billion annually, is undergoing a transformation from traditional survey-based methods to real-time, behavioral data-driven approaches. The demand for high-quality, privacy-compliant behavioral data is increasing, driven by advancements in AI and machine learning.

Competitor Analysis

Key competitors in the behavioral data market include:

Nielsen: A global leader in audience measurement, providing data and analytics on consumer behavior.

Ipsos: Offers a wide range of market research services, including behavioral data analysis.

Comscore: Specializes in digital audience measurement and analytics.

Dynata: Provides first-party data solutions, including behavioral data collection.

These companies focus on various aspects of consumer behavior analysis, utilizing different technologies and methodologies to provide insights to businesses.

Strategic Collaborations and Partnerships

In December 2024, Behavix partnered with Datality, a decentralized marketplace for market research data. This collaboration integrates Behavix's global cross-device clickstreams into Datality's platform, allowing clients to access comprehensive behavioral data for applications such as path-to-purchase studies, consumer intelligence, and brand lift analyses.

Operational Insights

Behavix's strategic considerations include:

Scalability: Building a robust infrastructure to handle large volumes of behavioral data.

Privacy Compliance: Ensuring all data collection methods adhere to privacy regulations and ethical standards.

Technological Innovation: Continuously enhancing AI and machine learning capabilities to provide deeper insights.

Market Expansion: Focusing on growth in key markets, particularly in the U.S., to meet the increasing demand for behavioral intelligence.

Strategic Opportunities and Future Directions

Behavix's strategic roadmap includes:

Product Development: Introducing new behavioral data solutions tailored to various industry verticals.

AI Enhancement: Investing in AI and machine learning to enrich data value and provide more comprehensive insights.

Partnership Expansion: Scaling the ecosystem of audience partnerships to strengthen behavioral data collection efforts.

Market Penetration: Expanding go-to-market efforts, particularly in the U.S., to capitalize on the growing demand for behavioral intelligence.

Contact Information

Website: www.behavix.io

Email: marketing@behavix.io

LinkedIn: Behavix LinkedIn Profile

Headquarters: New York, USA; Helsinki, Finland

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