Company Overview
Bela Flor AZ is a construction company based in Goodyear, Arizona, known for its excellence in both commercial and residential development, with an emphasis on energy efficiency and sustainability. Operating primarily within the Phoenix Metropolitan area, Bela Flor AZ has successfully constructed over 600 homes, renowned for their innovative designs and affordability.
Mission and Philosophy
Centered on creating enduring and attractive communities, Bela Flor AZ adheres to a corporate philosophy of integrity, kindness, and fairness. The company is dedicated to designing homes that cater to modern lifestyle trends, which is reflected in the positive feedback from homeowners regarding their unique and quality developments.
Leadership Team
The company's leadership includes:
- Hudd Hassell, President: Recognized for pivotal projects like Bella Victoria.
- Sara Ridgway, COO and CFO: Brings vast experience in finance and operations leadership.
- Dave Maza, Vice President: Offers significant industry expertise with an educational background in Phoenix.
Financial Performance
Operating with an annual revenue of approximately $400,000 and a team of 14 employees, Bela Flor AZ distinguishes itself despite its small size. It has secured significant investments, including a $66 million bridge loan for the Bella Encanta project and $24 million in equity for Bella Victoria.
Community Projects
Key developments by Bela Flor AZ include:
- Bella Pasa Community and Ironwood Station: Noted for their luxurious amenities.
- Bella Encanta: A financially backed major project in Mesa, Arizona.
- Bella Corona and Bella Brisa: Reflecting the company's community-centered ethos.
Insights for Engagement
Bela Flor AZ offers stakeholders a partnership with a commitment to sustainability and community living, embracing innovation and quality. Their adaptability to trends and technologies positions them as strategic residential development partners.
Competitor Profile
Bela Flor AZ operates in a competitive market, facing off against several notable players in the construction and real estate industry. Here are key competitors:
Legend Developments
Regarded as one of Bela Flor's primary market competitors without specific details available.
City Developments Limited (CDL)
- Founded: 1963
- Headquarters: Singapore
- Revenue: S$3.43 billion
- Leadership: Chairman Kwek Leng Beng, CEO Sherman Kwek
- Engaged in property development, hotel management, and sustainable building practices, CDL operates globally and is part of the Hong Leong Financial Group.
Century Communities, Inc.
- Founded: 2002
- Operations: Development, design, and sale of single-family homes across 45 U.S. markets.
- Financials: Net income increased by 13% in Q4 2024 reaching $102.7 million.
D.R. Horton, Inc.
- Founded: 1978
- Headquarters: Arlington, Texas
- Revenue (2024): US$36.8 billion
- Leadership: Executive Chairman David V. Auld, President & CEO Paul J. Romanowski
- The largest U.S. homebuilder by volume with operations in 113 markets across 33 states.
Bloom & Wild
An online flower delivery service known for sustainability and as Europe's largest delivery service in its sector.
Teleflora
- Headquarters: Los Angeles, California
- Revenue: $835.2 million
- A floral wire service company connecting consumers with local florists.
Strategic Insights
To enhance its competitive stance, Bela Flor AZ should focus on expanding into new and underserved communities, capitalizing on its local reputation and expertise. Forming partnerships with eco-friendly suppliers or investing in green technologies could provide a sustainable edge. Adapting to market dynamics and consumer preferences will bolster their position against larger firms like CDL and D.R. Horton, while local execution remains key to competing with national players such as Century Communities.
