BelievePerform Company Profile

Background

BelievePerform is a specialist culture change consultancy dedicated to enhancing mental fitness and well-being within the sports and education sectors. Founded in 2013, the company aims to create environments where individuals can thrive by providing accessible, practical, and engaging content focused on performance psychology and mental health. Over the years, BelievePerform has expanded its reach, offering a range of resources including online courses, infographics, and videos designed to educate and inspire coaches, athletes, parents, and educators.

Key Strategic Focus

BelievePerform's strategic focus centers on:

Performance Psychology and Mental Health Education: Developing resources that inform and inspire individuals to build positive mental health habits and enhance performance.

Accessible Content Delivery: Offering a membership platform that provides schools, colleges, universities, sports clubs, and national governing bodies with courses, infographics, and downloadable tools.

Collaborative Partnerships: Engaging with organizations to extend the reach and impact of mental health resources, thereby reducing the stigma associated with mental health in sports and education.

Financials and Funding

As of the latest available data, BelievePerform reports an annual revenue of approximately $3.2 million and employs around 11 staff members. Specific details regarding funding history, recent funding rounds, or notable investors are not publicly disclosed.

Pipeline Development

BelievePerform continually develops and updates its suite of resources to address the evolving needs of its audience. This includes the creation of new online courses, infographics, and practical tools aimed at enhancing mental fitness and performance. The company also engages in bespoke projects, such as supporting colleges across Wales to build resilience among staff and learners, and collaborating with organizations like SportsAid to prepare athletes for major competitions.

Technological Platform and Innovation

BelievePerform leverages a digital platform to deliver its content, ensuring accessibility and engagement through:

Online Courses: Comprehensive modules covering various aspects of performance psychology and mental health.

Infographics and Downloadable Resources: Visual aids and practical tools designed to reinforce learning and application.

Video Content: Engaging videos that provide insights and strategies from experts in the field.

This multi-format approach caters to diverse learning preferences and enhances the overall user experience.

Leadership Team

Adam Morris: Founder and Managing Director, overseeing daily operations and strategic direction.

Olly Morris: Strategy and Delivery Lead, ensuring the company's vision is effectively implemented.

Sam: Sales and Brand Communications Lead, responsible for driving sales activities and managing external communications.

Duncan: Delivery Support, bringing extensive knowledge from Olympic sports to support program delivery.

Laura: Brand and Marketing Lead, managing the company's branding, marketing, and social media presence.

Kelly: Customer and Project Delivery Manager, ensuring seamless delivery of programs and projects.

Ntokozo: Social Media Coordinator, managing the company's social media operations.

Chris Shambrook: Group Performance Director at PlanetK2, supporting coaching, content, and delivery.

Keith: Founder of PlanetK2, assisting in driving BelievePerform's vision forward.

Kerry: Commercial Lead, overseeing business operations to ensure efficiency and effectiveness.

Chidinma: Human Performance Coach, designing and delivering solutions with sustainable impact.

Leadership Changes

No significant recent changes in the leadership team have been publicly reported.

Competitor Profile

Market Insights and Dynamics:

The mental health and performance psychology sector has seen increased attention, particularly within sports and education. Organizations are recognizing the importance of mental well-being in achieving optimal performance, leading to a growing demand for specialized resources and services.

Competitor Analysis:

Life Saver Wellness: Focuses on addressing mental wellness needs of professionals in high-stress jobs.

Memorado: Offers a brain training platform aimed at improving mental well-being.

Cygnet Health Care: Provides inpatient mental health treatment services in the UK.

Atlas Chiropractic: Specializes in family wellness services.

These competitors offer various approaches to mental health and wellness, ranging from digital platforms to in-person services.

Strategic Collaborations and Partnerships

BelievePerform has established significant partnerships to enhance its offerings and reach:

USA Rugby: Appointed as the Official Performance Psychology, Well-Being, and Mental Health Provider, offering resources to national teams and registered members.

SportsAid: Collaborated to provide mental health resources to athletes and parents, supporting their development and well-being.

USA Field Hockey: Partnered to offer performance psychology and mental health content to coaches, athletes, and parents.

These collaborations underscore BelievePerform's commitment to supporting mental health across various sports disciplines.

Operational Insights

In comparison to its competitors, BelievePerform distinguishes itself through:

Comprehensive Digital Resources: A vast library of online courses, infographics, and videos tailored to the sports and education sectors.

Targeted Partnerships: Collaborations with national sports organizations to provide specialized content.

Focus on Accessibility: Ensuring resources are practical and easily accessible to a broad audience.

These factors contribute to BelievePerform's strong market position and reputation.

Strategic Opportunities and Future Directions

Looking ahead, BelievePerform is poised to:

Expand Digital Offerings: Develop new courses and resources to address emerging topics in mental health and performance psychology.

Strengthen Partnerships: Forge new collaborations with organizations in sports and education to broaden its impact.

Enhance Technological Platforms: Invest in technology to improve user experience and engagement with its digital content.

By leveraging its existing strengths and exploring new opportunities, BelievePerform aims to continue its mission of promoting mental fitness and well-being.