Be Belong Group Corp: Company Profile

Background

Overview

Be Belong Group Corp is a forward-thinking real estate investment firm dedicated to redefining multifamily living through innovative technology and community-centric strategies. Founded with the mission to transform properties into dynamic, high-performing assets, the company leverages cutting-edge technologies to enhance tenant experiences and maximize property value.

Mission and Vision

Be Belong envisions a future where every resident has the opportunity to build wealth through the very walls that shelter them. The company aims to democratize real estate investment, making it accessible to a broader audience and fostering vibrant, connected communities.

Primary Area of Focus

The company's primary focus is on multifamily properties, utilizing technology to enhance property management, tenant engagement, and investment opportunities. By integrating artificial intelligence, blockchain technology, and community-building strategies, Be Belong seeks to create living spaces that are more than just buildings—they are dynamic ecosystems of connection and opportunity.

Industry Significance

Operating within the PropTech sector, Be Belong is part of a rapidly growing industry that has seen explosive revenue growth, with projections indicating 12-18X multiples in 2025. The company's innovative approach positions it at the forefront of this transformation, offering solutions that address key challenges in the real estate market, such as tenant retention and property value enhancement.

Key Strategic Focus

Core Objectives

Democratizing Investment: Introducing fractional ownership opportunities for tenants, increasing liquidity for property owners, and expanding investment accessibility.

Empowering Tenants: Providing curated resident experiences, technology-enabled networking, and a collaborative living platform to enhance tenant satisfaction and community engagement.

Maximizing Performance: Utilizing AI-powered performance tracking and intelligent asset management to increase net operating income (NOI) and optimize property performance.

Specific Areas of Specialization

Be Belong specializes in integrating technology with property management to create value-added multifamily properties. This includes implementing AI and blockchain solutions to streamline operations, enhance tenant engagement, and explore new revenue models such as tokenization and fractional ownership.

Key Technologies Utilized

Artificial Intelligence (AI): For performance tracking, predictive maintenance, and data-driven decision-making.

Blockchain Technology: To facilitate fractional ownership and tokenization, providing transparency and security in transactions.

Machine Learning: To analyze market trends and optimize pricing strategies.

Primary Markets Targeted

Be Belong primarily targets metropolitan areas with high demand for rental properties, focusing on regions with robust real estate markets and a significant presence of multifamily units. The company's strategy involves adapting its services to local regulations, rental market dynamics, and tenant preferences to effectively meet the unique needs of different regions.

Financials and Funding

Funding History

As of October 2025, Be Belong has raised a total of $50 million in funding. The most recent funding round was a $50 million Series C round in May 2022.

Notable Investors

The company's investors include Lakestar, Troy Carter, Fredrik Hjelm, Fredrik Hult, Magnus Larsson, Bell Partners, and Backwards Capital.

Intended Utilization of Capital

The capital raised is intended to support the development and expansion of Be Belong's platform, focusing on integrating tokenization and AI technologies to enhance property management, tenant engagement, and explore new revenue models in the multifamily real estate sector.

Pipeline Development

Key Pipeline Candidates

Be Belong is actively developing a platform that enables property owners to offer fractional ownership opportunities to their residents. This model seeks to allow renters to hold a stake in the property they live in and potentially benefit from shared building revenue and appreciation.

Stages of Development

The company is in the development stage of this platform, focusing on integrating tokenization and AI technologies to support property management, enhance tenant engagement, and explore new revenue models for the multifamily real estate sector.

Target Conditions

The platform aims to address high renter turnover through community engagement tools and ownership incentives, targeting the multifamily housing market.

Anticipated Milestones

Be Belong is targeting a minimum raise amount of $110,000 and a maximum of $1,200,000 for this investment opportunity, with a pre-money valuation cap of $20,480,000.

Technological Platform and Innovation

Proprietary Technologies

AI-Powered Tools: For optimizing property performance, enhancing tenant experiences, and generating diverse revenue streams.

Blockchain Tokenization: To facilitate fractional ownership and provide transparency and security in transactions.

Significant Scientific Methods

Data-Driven Pricing Algorithms: Utilizing machine learning to adapt to market shifts and optimize pricing strategies.

Predictive Maintenance: Employing AI to anticipate maintenance needs and reduce operational costs.

Leadership Team

Key Executives

Martin Rix: Chief Executive Officer (CEO)

Chris Hughes: Chief Operating Officer (COO)

Susan Goldsmith: Chief Finance Officer (CFO)

Professional Backgrounds and Contributions

Martin Rix: Leads the overall strategic direction and vision of Be Belong, focusing on innovation and market expansion.

Chris Hughes: Oversees operations and management of fully operational and new Belong Villages, ensuring quality standards and business objectives are met.

Susan Goldsmith: Manages finance, payroll, IT, internal audit, property maintenance, property development, HR, and marketing functions, serving as Company Secretary for all organizations in the Group.

Competitor Profile

Market Insights and Dynamics

The PropTech sector, particularly in the multifamily real estate market, has experienced significant growth, with projections indicating 12-18X revenue multiples in 2025. Major players are making substantial investments to dominate this space, highlighting the industry's potential and competitiveness.

Competitor Analysis

Be Belong's primary competitors include Divvy, Buildium, and Entrata. These companies operate within the real estate and property management sectors, offering various solutions that overlap with Be Belong's services. For instance, Divvy focuses on real estate investment and property management, while Buildium and Entrata provide property management software solutions.

Strategic Collaborations and Partnerships

Be Belong has established partnerships with investors such as Lakestar, Troy Carter, Fredrik Hjelm, Fredrik Hult, Magnus Larsson, Bell Partners, and Backwards Capital, which support the company's growth and technological advancements.

Operational Insights

Be Belong differentiates itself through its technology-driven approach, integrating AI and blockchain to enhance property performance and tenant engagement. This focus on innovation positions the company to effectively compete in the evolving PropTech landscape.

Strategic Opportunities and Future Directions

The company is exploring applications of tokenization and AI in the multifamily housing market, aiming to address high renter turnover through community engagement tools and ownership incentives. This strategic direction aligns with the growing interest in fractional ownership and PropTech solutions, positioning Be Belong for future growth and market leadership.