Belong.Life Company Profile

Background

Belong.Life is a global leader in digital health, dedicated to enhancing patient experiences through innovative technology and artificial intelligence (AI). Founded in 2015 by entrepreneurs Eliran Malki, Irad Deutsch, and Ohad Rubin, the company emerged from their personal encounters with cancer within their families. This personal connection fueled their commitment to revolutionize patient support and engagement. Belong.Life's mission is to improve the quality of life and care worldwide by leveraging technology, services, data, and AI.

Key Strategic Focus

Belong.Life concentrates on developing AI-driven patient engagement platforms that offer personalized support and resources. Their flagship solutions include:

Belong – Beating Cancer Together: The world's largest social and professional network for cancer patients and caregivers.

BelongMS: A dedicated platform for individuals living with multiple sclerosis.

BelongAI Health Mentors: AI-powered assistants such as Dave (Cancer Mentor), Sophie (MS Mentor), Tara (Clinical Trials Matching Assistant), and Fred (Weight and Health Mentor), providing 24/7 support and guidance.

These platforms utilize advanced AI to proactively support patients throughout their healthcare journeys, aiming to improve outcomes and patient education.

Financials and Funding

Belong.Life has secured approximately $40 million in funding through multiple investment rounds:

Early Stage VC (Series A): $2 million in February 2017.

Early Stage VC: $4 million in September 2017.

Later Stage VC (Series B): Undisclosed amount in July 2019.

Later Stage VC: $15 million in June 2021.

Notable investors include Almeda Ventures, Cliffbrake, IQVIA, The Group Ventures, and angel investor Harel Prag. The capital has been utilized to expand their technological capabilities and broaden their suite of patient engagement solutions.

Technological Platform and Innovation

Belong.Life distinguishes itself through its proprietary AI-driven platforms and methodologies:

AI Health Mentors: Conversational AI assistants like Dave, Sophie, Tara, and Fred provide personalized, 24/7 support to patients, addressing queries and offering guidance on various health-related topics.

Data Security and Compliance: The company adheres to strict international standards, including HIPAA and GDPR, ensuring data privacy and security.

Real-World Data Utilization: By analyzing anonymized patient data, Belong.Life contributes valuable insights to the global health community, aiding in research and improving patient care strategies.

Leadership Team

Eliran Malki: Co-Founder & Chief Executive Officer.

Ohad Rubin: Co-Founder, Chief Operating Officer & Chief Financial Officer.

Irad Deutsch: Co-Founder & Chief Technology Officer.

Daniel Vorobiof: Chief Medical Director.

This leadership team brings a wealth of experience in technology, healthcare, and business management, driving the company's mission forward.

Competitor Profile

Market Insights and Dynamics

The digital health industry is experiencing significant growth, driven by advancements in AI and increasing demand for patient-centric solutions. Belong.Life operates within this dynamic landscape, focusing on AI-driven patient engagement platforms.

Competitor Analysis

Key competitors include:

Zoho Recruit: Offers recruitment automation solutions.

JobDiva: Provides applicant tracking systems.

Ceipal ATS: Delivers scalable applicant tracking systems.

While these companies focus on recruitment and applicant tracking, Belong.Life's emphasis on AI-driven patient engagement in healthcare sets it apart.

Strategic Collaborations and Partnerships

Belong.Life has established significant partnerships to enhance its offerings:

Ask Elina: In April 2025, Belong.Life's AI technology was selected to power 'Ask Elina,' an app designed to assist women navigating perimenopause and menopause.

Equiva Partnership: In April 2025, Belong.Life partnered with Equiva to equip healthcare providers with validated health AI mentors, aiming to improve patient outcomes.

Operational Insights

Belong.Life's strategic focus on AI-driven patient engagement platforms positions it uniquely in the digital health market. Their commitment to data security, compliance, and real-world data utilization provides a competitive edge, enabling them to offer personalized and effective patient support solutions.

Strategic Opportunities and Future Directions

Looking ahead, Belong.Life aims to expand its AI health mentor offerings to address a broader range of chronic conditions. By leveraging their existing technological infrastructure and partnerships, the company is well-positioned to enhance patient engagement and support across diverse healthcare domains.