Company Market Research Report: BenBella Books

Company Overview

• Company Name: BenBella Books

• Mission: To be the publisher of choice for a select group of authors who value personal attention, a partnership philosophy, flexibility, and a creative marketing approach.

• Founded: 2001

• Founder: Glenn Yeffeth, who combined his love for books with his passion for marketing when forming the company.

• Key People:

• Glenn Yeffeth: CEO

• Aida Herrera: Chief Financial and Administrative Officer

• Jennifer Canzoneri: Chief Marketing Officer

• Leah Wilson: Editor-in-Chief of BenBella Books

• Sarah Avinger: Art Director

• Headquarters: Dallas, Texas

• Number of Employees: Not specifically mentioned, but several key roles are listed.

• Revenue: No information is available.

• Known For:

• Publishing a range of nonfiction (and the occasional fiction title) in a variety of categories, with a strong emphasis on marketing.

• Collaboration philosophy with authors, creative marketing strategies, and extensive media placements.

• Titles in the categories of health and nutrition, science, culture, current events, business, pop culture/celebrity, and vegan/plant-based living.

Products

• Overview of Product Offerings:

• Focus on nonfiction titles with the occasional fiction book.

• A variety of categories including health & nutrition, business, pop culture, science, and more.

• Imprints include Smart Pop, focusing on pop culture, and BenBella Vegan for plant-based living literature.

• Key Product Categories:

• Health & Nutrition: Includes bestsellers like The China Study and The Dr. Sears T5 Wellness Plan.

• Pop Culture/Celebrity Titles: Smart Pop Books; includes in-depth looks at television, movies, and books.

• Business and Self-help Books: Includes Traction and The Zen of Social Media Marketing.

Recent Developments

• Recent Developments in the Company:

• Strategic Focus: Continued emphasis on creative, aggressive marketing of titles in a rapidly changing publishing environment.

• Marketing Techniques: Adoption of modern marketing strategies such as blog tours, social media marketing, and video marketing.

• Distribution: Strong partnership with Simon & Schuster for superior book distribution.

• New Products Launched:

• No specific new products mentioned beyond the upcoming releases in various categories, noting Inheriting Magic and Feel-Good Finance.

• New Features Added to Existing Products:

• No information is available.

• Partnerships:

• Distribution partnership with Simon & Schuster.

• Collaboration with strong outside publicists to maximize book visibility and publicity.

Conclusion

BenBella Books stands out for its marketing-driven approach in the publishing industry with a focus on strong partnerships with authors, personalized attention, and innovative marketing strategies to ensure the success of every book they publish. The company is recognized for its contribution to health and nutrition, pop culture, and nonfiction niche markets, consistently adapting to the evolving landscape of the publishing world.