Benbria Company Profile

Background

Overview

Founded in 2007, Benbria is a leader in real-time experience management, specializing in customer engagement solutions for location-based operations. The company's mission is to help brands build meaningful relationships throughout the customer journey by using real-time experience management software and promoting omni-channel communication with customers. Benbria's core values center around leadership, integrity, innovation, and passion, driving all aspects of its business, including decision-making, hiring, and product development.

Industry Significance

Benbria's solutions are trusted by major brands worldwide, including Sodexo, Northeastern University, and Saint Louis University. The company's focus on real-time feedback and engagement helps businesses better understand and delight their customers and employees, setting them apart in the competitive landscape of customer experience management.

Key Strategic Focus

Core Objectives

Benbria aims to deliver superior customer experiences through its Loop Experience Platform, which combines real-time feedback, messaging, ticketing, and insights with automation and AI. This platform enables businesses to capture customer feedback at every key touchpoint, communicate with customers on their preferred channels, analyze customer experience data using industry-standard survey methodologies, and act on feedback by mobilizing teams and resolving issues promptly.

Primary Markets

Benbria serves various industries, including higher education, integrated facilities management, food services, healthcare, hospitality, retail, and travel. By offering tailored solutions for these sectors, the company addresses the unique challenges and requirements of each market, enhancing customer engagement and satisfaction.

Financials and Funding

Revenue Growth

In 2024, Benbria reported a revenue of $3 million, marking a 29.67% year-over-year growth from $2.3 million in 2023. This consistent revenue growth reflects the company's expanding user base and increasing adoption across various industries.

Funding History

Benbria has raised a total of $5.05 million through various funding rounds, including a Series A round on July 14, 2015, and a secondary private transaction on February 1, 2021. The company has also received a grant of $30,000 on June 30, 2009.

Technological Platform and Innovation

Loop Experience Platform

Benbria's Loop Experience Platform is a comprehensive solution that offers real-time experience management for location-based operations. The platform includes:

Loop Messaging: A concierge messaging hub that enables businesses to communicate with customers on their preferred channels, increasing customer loyalty and streamlining operations.

Loop CXM: A customer experience management tool that provides a holistic understanding of customers' experiences, allowing businesses to listen to customers and act at the right time to deliver better products and services.

Feedback Kiosks: Hardware solutions such as Loop Blissful Kiosk, Loop Elegant Kiosk, Loop Nugget Kiosk, and Loop Walley Kiosk, designed to capture real-time customer feedback at various touchpoints.

The platform integrates with various systems, including property management systems (PMS) and ticketing systems, to enhance functionality and provide a seamless experience for both businesses and customers.

Leadership Team

Executive Profiles

Jordan Parsons: Chief Executive Officer

Jordan invests in his technical skill set and leverages his business knowledge to optimize decisions as the CEO of Benbria. He is an active member of the technology and startup community in Canada, with specialties including customer and agile software development in the areas of cloud, web, and mobile.

Mason Du: Co-Founder, Co-Chief Technology Officer, Chief Product Officer, and Board Member

Mason co-founded Benbria in 2007 and is a passionate entrepreneur, investor, and engineer.

Kim Butler: Chief Financial Officer and Chief Operating Officer

Kim oversees the financial and operational aspects of Benbria, ensuring the company's growth and stability.

Board of Directors

Terry Matthews: Founder and Chairman of Wesley Clover International

Since 1972, Terry has either founded or funded more than 100 companies, including Mitel and Newbridge Networks. In total, more than 140 founders have been backed by Wesley Clover, with more than $1.0 billion in direct investment.

Don Smith: General Partner at Wesley Clover

Don is focused on building successful growth companies by working with and mentoring the entrepreneurial technology investments in the Wesley Clover Portfolio.

Competitor Profile

Market Insights and Dynamics

The customer experience management (CXM) industry is experiencing significant growth, driven by businesses' increasing focus on enhancing customer satisfaction and loyalty. The market is characterized by rapid technological advancements, including the integration of AI and automation, which are transforming how companies engage with their customers.

Competitor Analysis

Benbria operates in a competitive landscape with several notable competitors:

Sitecore: Founded in 2001, Sitecore is a customer experience management company headquartered in San Francisco, California. The company offers a digital experience platform that combines content management, commerce, and personalization. Sitecore generates significantly higher revenue than Benbria, reflecting its larger market presence.

InMoment: Established in 2002, InMoment is a private company based in South Jordan, Utah, operating in the customer relationship management (CRM) industry. InMoment has a substantially larger workforce compared to Benbria, indicating a broader operational scale.

Virtuos: A customer experience and digital transformation company headquartered in San Jose, California. Virtuos offers services that enhance customer engagement through digital solutions.

Talisma: Provides customer experience and ed-tech solutions, focusing on enhancing customer interactions and educational technologies.

SRB Consulting: A provider of IT solutions, offering services that support various aspects of information technology management.

Earlyone: Specializes in customer flow management solutions, aiming to improve the efficiency of customer service operations.

These competitors vary in size, focus areas, and technological offerings, contributing to a dynamic and competitive market environment.

Strategic Collaborations and Partnerships

Benbria has established significant partnerships to enhance its market position and innovation capacity:

Backofhouse.io and Gordon Food Service: In November 2024, Benbria announced a partnership with Backofhouse.io, a venture owned by Gordon Food Service. This collaboration aims to provide guest experience management solutions to restaurant owners and operators, expanding Benbria's reach in the food service industry.

Wesley Clover and Verizon Ventures: Benbria is part of the Wesley Clover and Verizon Ventures portfolios, providing collaboration opportunities and access to a network of technology companies. This affiliation offers strategic advantages, including mentorship and potential partnerships within the portfolio.

Operational Insights

Company Culture

Benbria places a strong emphasis on company culture, inspired by leading technology companies like Netflix and Amazon. The company values behaviors such as judgment, communication, impact, innovation, courage, ownership, grit, selflessness, and integrity. Principles governing actions include customer obsession, being highly aligned yet loosely coupled, insisting on the highest standards, hiring and developing the best, and prioritizing people, product, and profits.

Employee Benefits

Benbria offers a range of benefits to its employees, including full health and dental coverage, stock options, generous vacation time, team-building events, a flexible work environment, and a holiday shutdown. The company also provides access to seasoned leaders and is part of major technology portfolios, offering collaboration opportunities and access to a network of technology companies.