Bend Health, Inc. is a national provider of pediatric mental health care services headquartered in Madison, Wisconsin. Founded by healthcare veterans Kurt and Dr. Monika Roots, the company is dedicated to improving access and reducing the cost of high-quality mental health care for children, teens, and families.
Company Overview
Bend Health offers a comprehensive range of services, including coaching, therapy, and psychiatry, delivered through a virtual platform. Their collaborative care model integrates coaches, therapists, and psychiatric providers to create personalized care plans aimed at building resilience and promoting long-term mental health wellness.
Market Position and Growth
In October 2023, Bend Health expanded its reach by joining Evernorth Health Services' Behavioral Health Network, making its services available as in-network benefits to Evernorth clients and millions of Cigna Healthcare customers. This partnership significantly increased the company's market presence and accessibility.
Financially, Bend Health has demonstrated robust growth, securing a total of $32 million in funding from investors such as Maveron, SteelSky Ventures, and WVV Capital. These funds have been instrumental in scaling operations and enhancing service delivery.
Competitive Landscape
The pediatric mental health care sector is highly competitive, with numerous providers offering similar services. Bend Health differentiates itself through its innovative, data-driven technology platform and evidence-based collaborative care model. The company's focus on measurement-based care allows for continuous monitoring and adjustment of treatment plans, leading to improved patient outcomes.
Recent Achievements
Bend Health's commitment to quality and innovation has been recognized through several accolades:
- Telehealth Accreditation: In December 2024, the company earned The Joint Commission’s Gold Seal of Approval® for Telehealth Accreditation, underscoring its dedication to providing safe and high-quality patient care.
- Industry Recognition: In March 2025, Bend Health was named to Fast Company’s Most Innovative Companies in the healthcare category and included in Fierce Healthcare’s Fierce 15 list, highlighting its impact and leadership in the field.
Market Challenges and Opportunities
While Bend Health has made significant strides, challenges remain, including limited brand recognition compared to larger healthcare networks and potential gaps in service availability in rural areas. However, the increasing demand for accessible mental health services presents substantial growth opportunities. By leveraging its innovative care model and expanding partnerships, Bend Health is well-positioned to address these challenges and continue its mission of transforming pediatric mental health care.
In summary, Bend Health stands out in the pediatric mental health care market through its innovative approach, strategic partnerships, and commitment to quality care. As the company continues to grow and adapt to the evolving healthcare landscape, it remains a pivotal player in addressing the mental health needs of children and families nationwide.
