Beonic Company Profile

Background

Beonic Limited, formerly known as Skyfii Limited, is an Australian software technology company specializing in data analytics services. Operating across the Asia Pacific, Americas, Europe, the Middle East, and Africa, Beonic's mission is to transform physical spaces into intelligent, responsive environments that adapt to evolving visitor needs. The company's vision is to be the world's most trusted partner in responsibly using technology and data to positively measure, manage, and influence relationships between people and the places they visit.

Key Strategic Focus

Beonic's strategic focus centers on leveraging artificial intelligence (AI) and the Internet of Things (IoT) to create intelligent places that enhance customer engagement and operational efficiency. The company's core objectives include:

AI-Driven Platform: Developing and deploying an AI platform that integrates with IoT devices to provide real-time insights into visitor behavior and space utilization.

Industry-Specific Solutions: Offering tailored solutions for various sectors, including airports, shopping centers, quick-service restaurants, and hospitality, to optimize visitor experiences and operational performance.

Global Expansion: Extending its market presence by forming strategic partnerships and entering new geographical markets to drive growth and innovation.

Financials and Funding

As of July 23, 2025, Beonic's financial performance is as follows:

Market Capitalization: AUD 15.70 million

Revenue (TTM): AUD 22.28 million

Net Income (TTM): AUD -5.83 million

Shares Outstanding: 71.34 million

Earnings Per Share (TTM): AUD -0.11

Price-to-Earnings Ratio: N/A

Forward Price-to-Earnings Ratio: N/A

Dividend: N/A

Ex-Dividend Date: N/A

Volume: 4,709

Average Volume: 49,432

Open: AUD 0.2300

Previous Close: AUD 0.2200

Day's Range: AUD 0.2300 - AUD 0.2300

52-Week Range: AUD 0.1700 - AUD 0.3700

Beta: 1.44

Relative Strength Index (RSI): 55.05

Earnings Date: August 27, 2025

In June 2024, Beonic undertook a capital raise of up to AUD 5.0 million through an institutional placement and a share purchase plan to fund strategic growth initiatives and strengthen its capital structure. The funds were allocated for restructuring, staff exit costs, investment in sales and marketing, offshore software development, and infrastructure as a service.

Technological Platform and Innovation

Beonic's technological platform is distinguished by several proprietary technologies and methodologies:

AI Beonic Platform: A comprehensive AI-driven platform that integrates with IoT devices to transform physical spaces into responsive environments. The platform's core modules include:

Connect: Facilitates seamless integration with various data sources and IoT devices.

Insight: Provides real-time analytics and insights into visitor behavior and space utilization.

Engage: Enables targeted marketing and engagement strategies based on data-driven insights.

People Counting Technology: Utilizes advanced sensors and AI algorithms to capture accurate footfall data in real time, offering key insights into visitor behavior.

Queue Management Solution: Visualizes queues, keeps visitors informed, and optimizes staff levels to reduce wait times, enhancing the overall visitor experience.

Leadership Team

Beonic's leadership team comprises experienced professionals with diverse backgrounds:

Billy Tucker: Chief Executive Officer & Executive Director. Billy has a career spanning technology, startups, and both private and listed companies. Prior to Beonic, he served as the CEO of Oneflare and held global executive roles in product and corporate development at Microsoft.

John Rankin: Chief Operating Officer. With over 18 years of experience in the media and property industry, John has held senior and executive leadership positions, including Director-level roles at GPT Group and General Manager at EYE in the United Kingdom.

Michael Walker: Chief Information Officer. Michael brings over 20 years of executive management and capital markets experience, having held senior positions at Citigroup (Asia Pacific), Citibank, UBS, and Bankers Trust.

Michael Pearce: Chief Financial Officer & Company Secretary. Michael has over 20 years of global experience, previously serving as CFO of WeConvene Group and holding finance leadership roles at Whip Media Group, Warner Music Group, and Ernst and Young.

Marc Thompson: Chief Technology Officer. Marc is an experienced technologist with a proven track record in delivering large-scale digital products, specializing in content management systems, high-volume sites, and scalable enterprise solutions.

Leadership Changes

In June 2024, Michael Pearce was appointed as Chief Financial Officer, bringing extensive financial expertise to support Beonic's strategic growth initiatives.

Competitor Profile

Market Insights and Dynamics

The AI-driven data analytics market is experiencing significant growth, driven by the increasing demand for intelligent solutions that enhance customer experiences and operational efficiency. Beonic operates in a competitive landscape with several key players offering similar services.

Competitor Analysis

Lumeo: Specializes in AI-driven video analytics solutions, focusing on real-time insights for various industries.

Luminate: Provides AI-powered analytics platforms tailored for retail and hospitality sectors, emphasizing customer engagement and operational optimization.

Luminex Corporation: Offers data analytics and IoT solutions across multiple industries, leveraging advanced technologies to deliver actionable insights.

Strategic Collaborations and Partnerships

Beonic has established several strategic partnerships to enhance its market position and innovation capacity:

e& UAE: Collaborated to introduce innovative WiFi analytics solutions into the UAE market, aiming to transform the WiFi analytics landscape.

Sourcewell: Awarded a cooperative purchasing contract, enabling public agencies to access advanced crowd management solutions efficiently and cost-effectively.

JFKIAT: Partnered to redefine passenger flow management at one of the world's busiest terminals, enhancing operational efficiency and passenger experience.

Civil Aviation Authority of New Zealand (CAA): Collaborated to deploy AI-driven passenger flow management solutions across major airports in New Zealand.

Operational Insights

Beonic's strategic considerations in relation to major competitors and market position include:

Differentiation through AI and IoT Integration: By combining AI and IoT technologies, Beonic offers unique solutions that provide real-time insights and adaptive environments, setting it apart from competitors.

Industry-Specific Solutions: Tailoring solutions to specific industries allows Beonic to address unique challenges and deliver value-added services, enhancing its competitive advantage.

Global Expansion: Strategic partnerships and market entry initiatives position Beonic to capture growth opportunities in various regions, strengthening its global presence.

Strategic Opportunities and Future Directions

Beonic's strategic roadmap focuses on:

Enhancing AI Capabilities: Investing in advanced AI technologies to improve data analytics and predictive insights, driving innovation and customer value.

Expanding Industry Reach: Developing solutions for additional industries to diversify revenue streams and address a broader market.

Strengthening Partnerships: Building and deepening strategic alliances to enhance solution offerings and market penetration.

Financial Sustainability: Implementing cost optimization strategies and revenue growth initiatives to achieve profitability and deliver shareholder value.