beORIGINALS Company Profile

Background

Overview

beORIGINALS is a Brazilian creative production company specializing in original audiovisual content for streaming platforms, television, cinema, and digital media. Founded in April 2023 by director, screenwriter, and producer Guga Lemes, the company emerged with an initial investment of R$ 3 million, aiming to achieve a revenue of R$ 6 million in its first year.

Mission and Vision

The company's mission is to innovate and diversify the Brazilian audiovisual market by producing original and impactful content. Its vision is to become a leading force in the industry, fostering creativity and collaboration among diverse talents.

Primary Area of Focus

beORIGINALS focuses on creating and producing original audiovisual formats, including series, documentaries, and reality shows, catering to various platforms such as streaming services, television, and cinema.

Industry Significance

Since its inception, beORIGINALS has made a significant impact in the Brazilian audiovisual sector, producing multiple original works, registering numerous intellectual properties, and receiving over 40 international awards.

Key Strategic Focus

Core Objectives

Develop and produce original audiovisual content for diverse platforms.

Foster collaborations with industry leaders and emerging talents.

Expand the company's portfolio through strategic partnerships and coproductions.

Specific Areas of Specialization

Fictional series

Documentaries

Reality shows

Multiplatform projects

Key Technologies Utilized

While specific technologies are not detailed, beORIGINALS employs advanced production techniques and collaborates with industry leaders to ensure high-quality content creation.

Primary Markets or Conditions Targeted

The company primarily targets the Brazilian and Latin American markets, aiming to produce content that resonates with local audiences while appealing to international viewers.

Financials and Funding

Funding History

beORIGINALS was launched with an initial investment of R$ 3 million.

Total Funds Raised

The company has raised R$ 3 million to date.

Specifics of Recent Funding Rounds

No additional funding rounds have been publicly disclosed.

Notable Investors

The company is associated with the beGIANT Group, which founded Brazil's first entertainment agency in 2013.

Intended Utilization of Capital

The initial capital was allocated to establish operations, develop content, and secure strategic partnerships.

Pipeline Development

Key Pipeline Candidates

"O Elo": A fictional series co-produced with Academia de Filmes, directed by JC Manga, with production slated to begin in 2026.

"Mulekes": A reality show co-produced with Academia de Filmes and Beyond Films, focusing on young football talents.

Stages of Clinical Trials or Product Development

Both projects are in the development phase, with "O Elo" in the scriptwriting stage and "Mulekes" in the funding and partnership phase.

Target Conditions

"O Elo" targets the fictional series market, while "Mulekes" aims at the reality show segment, particularly focusing on sports and youth culture.

Relevant Timelines for Anticipated Milestones

"O Elo": Production is expected to commence in 2026.

"Mulekes": Currently in the funding and partnership phase, with no specific timeline disclosed.

Technological Platform and Innovation

Proprietary Technologies

Specific proprietary technologies are not detailed; however, beORIGINALS emphasizes innovation in content creation and production processes.

Significant Scientific Methods

The company employs advanced production techniques and collaborates with industry leaders to ensure high-quality content creation.

Leadership Team

Guga Lemes: Founder and Chief Creative Officer (CCO)

Professional Background: Director, screenwriter, and producer with experience in series for HBO, Globoplay, Canal Sony, Band, and SBT.

Key Contributions: Established beORIGINALS, leading the development of original content and strategic partnerships.

Curatorial Team

beORIGINALS collaborates with a diverse team of independent curators, including:

André Abujamra: Music

Paulinho Moska: Latin Culture

Baboo Matsusaki: Animation and Diversity

Bebete Viégas: Photography

Chica Barros: Reality

Edson Campos: Multiplatform Projects

Felipe Barahona: Influencers

Gabriel Gallindo: Politics and Social Movements

Jean Leme: Activist Design

Mari Bechara: Communications

Nanna de Castro: Screenwriting

Renata Netto: Audiovisual Executive Production

Tatiana Farah: Investigative Documentary

Wagner Almeida: Production

Leadership Changes

No significant leadership changes have been publicly disclosed.

Competitor Profile

Market Insights and Dynamics

The Brazilian audiovisual market is experiencing growth, with increasing demand for original content across streaming platforms, television, and cinema. This trend presents opportunities for companies like beORIGINALS to expand their reach and influence.

Competitor Analysis

beORIGINALS faces competition from established production companies and emerging studios within Brazil and Latin America. Its focus on original content and strategic partnerships positions it uniquely in the market.

Strategic Collaborations and Partnerships

beORIGINALS has formed strategic partnerships with:

Academia de Filmes: For the co-production of "O Elo" and "Mulekes".

Beyond Films: Collaborating on "Mulekes".

Operational Insights

beORIGINALS differentiates itself through its commitment to original content creation, collaboration with diverse talents, and strategic partnerships, enabling it to offer unique and innovative productions in the Brazilian audiovisual market.