B

berlin-international-university-of-applied-sciences

lightning_bolt Market Research

Berlin International University of Applied Sciences



Background



Berlin International University of Applied Sciences (BI) is a private, non-profit institution of higher education located in Berlin, Germany. Established in 2014, BI is part of the BAU Global Education Network, which encompasses educational institutions worldwide. The university's mission is to provide an intercultural educational environment that fosters intellectual growth, creativity, and practical skills among its students. BI emphasizes internationalization, with a diverse student body representing over 92 countries, and all programs are conducted in English.

Key Strategic Focus



BI's strategic focus centers on offering practice-oriented, interdisciplinary education in the fields of design and business administration. The university aims to equip students with the necessary skills to thrive in a globalized job market by emphasizing hands-on learning, small class sizes, and direct engagement with faculty. BI's programs are designed to be innovative and responsive to the evolving demands of various industries, ensuring that graduates are well-prepared for their professional careers.

Financials and Funding



As a private institution, BI operates on a tuition-based financial model. The university offers various scholarships and financial aid options to support students, including the 10th Year Anniversary Scholarship, the Christian Wulff Scholarship, and the DAAD Prize, among others. These scholarships are awarded based on academic excellence, community engagement, and intercultural contributions.

Academic Programs



BI offers a range of undergraduate and graduate programs through its two main faculties:

Faculty of Business Administration



  • Bachelor of Arts (B.A.) in Business Administration with specializations in:

  • International Management & Marketing

  • Human Resource Management & Leadership

  • Bachelor of Arts (B.A.) in Data Science & Business

  • Master of Business Administration (MBA)


Faculty of Design



  • Bachelor of Arts (B.A.) in Architecture

  • Bachelor of Arts (B.A.) in Interior Architecture/Interior Design

  • Bachelor of Arts (B.A.) in Graphic Design & Visual Communication

  • Master of Arts (M.A.) in Interior Design

  • Master of Arts (M.A.) in Interior Architecture/Interior Design


All programs are taught in English and emphasize practical implementation, preparing students for international careers.

Technological Platform and Innovation



BI integrates modern technology into its educational framework to enhance learning experiences. The campus is equipped with state-of-the-art facilities, including design workshops, computer labs with advanced software, and a library stocked with both print and digital resources. Additionally, BI partners with Amazon Web Services (AWS) Academy to offer cloud computing courses taught by AWS-certified instructors, ensuring that students gain relevant technological skills applicable in today's job market.

Leadership Team



  • President: Prof. Yüksel Pögün-Zander, PhD

  • Vice-President: Prof. Dr. Peter Mantel

  • Chancellor: Klaus Büchel, ass. iur.


The leadership team oversees the academic and operational management of the university, ensuring the institution's strategic goals are met and maintaining high educational standards.

Competitor Profile



Market Insights and Dynamics



Berlin's higher education landscape is diverse, with numerous universities of applied sciences offering a variety of programs. The demand for international, English-taught programs has been increasing, positioning BI favorably in the market. The university's focus on practical, interdisciplinary education aligns with current industry needs, enhancing its appeal to prospective students.

Competitor Analysis



Key competitors in Berlin include:

  • HTW Berlin – University of Applied Sciences: The largest public university of applied sciences in Berlin, offering over 70 programs in engineering, computer science, business, culture, and design.


  • Berliner Hochschule für Technik (BHT): A public university focusing on engineering and technical disciplines, with a strong emphasis on applied sciences.


  • IU International University of Applied Sciences: A private university offering a wide range of programs in both German and English, with a significant number of international students.


BI differentiates itself through its exclusive focus on English-taught programs, a highly international student body, and strong connections within the BAU Global Education Network.

Strategic Collaborations and Partnerships



BI is part of the BAU Global Education Network, which includes educational institutions in cities such as Istanbul, Washington D.C., Toronto, and Batumi. This network provides students with diverse international study and exchange opportunities. Additionally, BI's partnership with AWS Academy enhances its technological offerings, ensuring students are equipped with current industry-relevant skills.

Operational Insights



BI's strategic location in Berlin, a hub for culture, business, and technology, offers students access to a vibrant professional environment. The university's emphasis on small class sizes and personalized attention ensures a high-quality educational experience. BI's commitment to internationalization and practical learning positions it uniquely among competitors, appealing to students seeking a global education in an urban setting.

Strategic Opportunities and Future Directions



BI aims to expand its program offerings, particularly in emerging fields such as data science and digital business, to meet evolving industry demands. The university plans to strengthen its international partnerships, providing students with more opportunities for global exposure. Investing in technological infrastructure and innovative teaching methods remains a priority to enhance the learning experience and maintain BI's competitive edge.

Contact Information



  • Website: Berlin International University of Applied Sciences

  • Address: Salzufer 6

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