Market Research Report: Best Chevrolet

Company: Best Chevrolet

Overview

Best Chevrolet is a leading car dealership located in Kenner, Louisiana, specializing in the sale of both new and used Chevrolet vehicles. It serves the greater areas of New Orleans, Metairie, Baton Rouge, Gonzales, and Prairieville. The dealership is known for its comprehensive inventory and dedicated customer service.

Website: [Best Chevrolet](https://www.bestchevrolet.com/)

Industry: Motor Vehicle Manufacturing

Founded: 1985

Type: Privately Held

Headquarters: Kenner, Louisiana

Workforce Size: 51-200 employees

Address:

2600 Veterans Memorial Blvd, Kenner, Louisiana, United States

2217 Veterans Memorial Blvd, Kenner, Louisiana, United States

Management Team

Erick Smith: General Sales Manager; alumni of Endicott College; focuses on empathy and optimism within the automotive industry.

Brant Moisant

Irvan Melerine

Guy LeCompte

Chris Dubuisson

Cal Liggett

Jay Moisant

James Rex Hickman

Michael Moisant

Online Presence and Services

Best Chevrolet maintains an active online presence to enhance the customer experience. Key links from their website include:

[New Chevy Inventory](https://www.bestchevrolet.com/VehicleSearchResults?search=new)

[Shop Used Vehicles](https://www.bestchevrolet.com/VehicleSearchResults?search=used)

[Why Choose BEST?](https://www.bestchevrolet.com/Welcome)

[Contact Us](https://www.bestchevrolet.com/ContactUsForm)

Employee Profiles

LinkedIn Profile Overview:

Lauren Affleck: MA Licensed Auto Damage Appraiser at Best Chevrolet Inc.

Vernon April: Internet Sales Manager at Best Chevrolet

Richard FitzGerald: Warranty Administrator

Melissa Schwegman: Certified Sales Consultant

Market Leadership

Best Chevrolet positions itself as a market leader in its region by delivering a wide variety of Chevrolet vehicles and focusing on customer satisfaction. Their extensive service area includes the bustling regional hubs of New Orleans and Baton Rouge.

Facilities

Best Chevrolet operates from:

2600 Veterans Memorial Blvd, which serves as their primary location.

An additional outlet at 2217 Veterans Memorial Blvd, expanding their operational footprint.

Key Insights for Sales Engagement

Empathy and Customer Focus: Emphasizing Erick Smith's approach can resonate with the team's alignment towards customer satisfaction.

Regional Dominance: Tailoring sales pitches to align with their strong regional presence in major Louisiana cities.

Comprehensive Inventory: Leverage their varied new and used inventory offerings to propose flexible, need-specific solutions for potential clients.

Competitor Profiling

Competitor Landscape

Best Chevrolet faces intense competition from several automotive manufacturers and dealership groups, both in specific vehicle models and overall market presence. Below is a breakdown of major competitors and their key details:

Major Competitors:

1. Honda Motor Co., Ltd.

Founded: 1946 by Soichiro Honda

Headquarters: Tokyo, Japan

Key Areas: Automobiles, Motorcycles, Power Products

Global Sales FY2023:

Automobiles: 4.10 million units

Motorcycles: 18.81 million units

Power Products: 3.81 million units

Consolidated Sales Revenue: 20,428 billion yen

Number of Associates: 194,993 (Consolidated)

Brands: Honda, Acura

2. Toyota Motor Corporation

Founded: 1937 by Kiichiro Toyoda

Headquarters: Toyota City, Aichi Prefecture, Japan

Key Activities: Design, Manufacture, and Sale of Passenger Cars, Luxury Vehicles, Commercial Vehicles, and Engines

Employees: 70,224 (Non-Consolidated), 380,793 (Consolidated)

Recent Innovations: Hybrid and Environmental Technologies

Popular Models: Corolla, Camry, RAV4

3. Nissan Motor Co., Ltd.

Founded: 1933 by Yoshisuke Aikawa

Headquarters: Yokohama, Japan

Key Areas: Automotive Products and Marine Equipment

Employee Strength: 133,580 (Consolidated)

Brands: Nissan, Infiniti, Datsun

Performance Wing: Nismo

4. Hyundai Motor Company

Founded: 1967

Headquarters: Seoul, South Korea

Key Areas: Automobiles, Commercial Vehicles, Eco-friendly Vehicles

Global Reach: 193 Countries through 5,000 Dealerships

Key Models: Sonata, Elantra, Tucson, Santa Fe

Technological Focus: Autonomous Driving, Hydrogen-Powered Vehicles

5. Ford Motor Company

Founded: 1903 by Henry Ford

Headquarters: Dearborn, Michigan, USA

Key Segments: Automotive, Mobility

Employee Strength: 173,000

Brands: Ford, Lincoln

Notable Innovations: Moving Assembly Line, $5 Workday

Notable Market Segments:

SUVs and Crossovers:

Toyota Sequoia

GMC Yukon

Ford Expedition

Jeep Grand Cherokee

Nissan Armada

Sedans and Compact Cars:

Honda Accord

Nissan Altima

Ford Focus

Electric and Hybrid Vehicles:

Nissan Leaf

Toyota Prius

Hyundai Ioniq

Key Insights

Technological Leadership: Competitors like Toyota and Hyundai are focusing heavily on hybrid and electric vehicle technology, positioning themselves as leaders in eco-friendly automotive solutions.

Global Presence and Market Share: Toyota and Honda have significant global presence with strong market shares in key regions such as North America, Europe, and Asia.

Product Diversification: Brands like Nissan and Ford offer diverse product lines ranging from performance cars (Nismo, Mustang) to luxury segments (Infiniti, Lincoln), catering to a wide customer base.

Emerging Trends: Higher acceptance and demand for innovative technologies such as autonomous driving and connectivity features, pioneered by Hyundai and Honda.

Actionable Insights:

For Best Chevrolet:

Enhance competitive positioning by expanding the eco-friendly vehicle lineup.

Integrate advanced technologies in vehicle offerings.

Increase market reach through targeted marketing and expanding dealership networks to counter the broad geographic presence of competitors like Hyundai and Nissan.