Better Nature Company Market Research Report

Company Overview

Name, Mission of the Company

Better Nature

Mission: To help people live healthier and happier lives by providing delicious, nutritious, and sustainable plant-based protein.

Foundation Details

Founded by: Driando Ahnan-Winarno, Chris Kong, Elin Roberts, Fabio Rinaldo

Founded in: Date not specified

Key People in the Company

1. Driando Ahnan-Winarno - Co-Founder // Technology
2. Chris Kong - Co-Founder // Business Development
3. Elin Roberts - Co-Founder // Marketing
4. Fabio Rinaldo - Co-Founder // Product Development
5. Noora Pärssinen - Marketing Manager
6. Ursa Dornik - Designer

Headquarters

Location: Food Exchange, New Covent Garden Market, London, SW8 5EL

Number of Employees

Team Size: 7 tempeh enthusiasts

Revenue of the Company

Revenue: No information is available

What is the Company Known For?

Better Nature is known for producing tempeh, a nutritious plant-based protein that is high in protein, fiber, and gut-friendly prebiotics. The company emphasizes simple, sustainable, and natural food products.

Products

Product Offerings

1. Plain Tempeh

Description: Ready to season with your favorite spices and bake, fry or stir as desired.

Key Features: Protein-packed, blank canvas for various dishes.

2. Organic Tempeh

Description: The original star product—gluten-free and kosher.

Key Features: Perfect for curries and stir-fries, made with 100% natural ingredients.

3. Marinated Tempeh

Description: Ready-to-cook with pre-marinated flavors.

Key Features:

BBQ Tempeh Pieces: Marinated in BBQ spice mix, ideal for stir-fries, wraps, and salads.

Mediterranean Tempeh Pieces: Marinated in a herb and spice mix, great with pasta dishes or chargrilled vegetables.

Smoky Tempeh: Enhanced with smoky flavor, suitable for various dishes including stir-fries and salads.

4. Better Bites

Description: Pre-marinated, snack-able bites.

Key Features:

Saucy Stir Fry: Inspired by Chinese flavors.

Tantalising Taco: Inspired by Mexican cuisine.

Moreish Masala: Indian-spiced tempeh bites.

Nutritional Information: Each 175g pack contains 33g of protein and 21g of fiber.

Recent Developments

Company Developments

1. B Corp Certification

Achievement Date: September 2023

Description: Recognized for high social and environmental performance, transparency, and accountability.

2. Plastic Neutral Status

Announcement: As of January 31, 2023, Better Nature is contributing to the removal of as much plastic from the environment as they use in their packaging and shipping, making them the first Plastic Neutral meat-alternative company globally.

New Products Launched

1. Better Bites

Flavors Launched: Saucy Stir Fry, Tantalising Taco, Moreish Masala

New Features Added to Existing Products

No specific updates on new features for existing products were found.

New Partnerships

1. Choose Love

Organizing to donate 10% of all online sales to the non-profit Choose Love.

2. rePurpose Global

Partnered to achieve Plastic Neutral status by removing plastic waste from the environment.

No further information on additional partnerships.

Summary

While Better Nature is a relatively small company with a dedicated team, their focus on innovation, sustainability, and nutrition places them at a promising juncture within the plant-based protein market. Their continued efforts in expanding product lines and achieving significant certifications such as B Corp and Plastic Neutrality highlight their commitment to positive social and environmental impacts.