Company Research Report: Betterment

Company Overview

• Name: Betterment LLC

• Mission of the Company: Betterment aims at simplifying overly-complex financial ideas, helping individuals set financial goals, and offering a better way to invest and save. The mission is expressed as "Making people's lives better" by helping turn small investments into significant dreams.

• When Founded and By Whom: Betterment was founded in 2010. The founder's specific name is not mentioned in the available data.

• Key People in the Company:

• Sarah Levy, Chief Executive Officer

• Peter Lorimer, Chief Financial Officer

• Mike Reust, President

• Seth Rosenbloom, General Counsel

• John Mileham, Chief Technology Officer

• Johanna Richardson, Chief Product Officer

• Kim Rosenblum, Chief Marketing Officer

• Kumud Sharma, Chief People Officer

• A.J. Kramer, SVP of Operations

• Sandy Lavipour, Chief of Staff & Head of Strategy

• Raoul Bhavnani, Chief Communications Officer

• Thomas Moore, Sr. Director, Head of Advisor Solutions

• Liane Pierce, VP, Customer Experience

• Headquarters: New York, NY, USA

• Number of Employees: No information is available

• Revenue of the Company: No information is available

• What is the Company Known For: Betterment is known as a technology-driven financial services company offering investing and retirement solutions, and is explicitly recognized as a pioneer in digital investments and robo-advisory services with more than $50 billion in assets under management and having served 900,000+ customers as of July 2024.

Products

• Automated Investing: Betterment offers diversified, expert-built portfolios and tax-saving tools. Customers can earn an annual percentage rate on cash held (4.00% APY variable).

• High-Yield Cash: Cash account earning a variable APY, insured up to $2 million through program banks.

• Retirement Accounts (IRAs): Betterment provides tax-advantaged traditional, Roth, and SEP IRAs.

• Checking Account: No fee accounts with cashback rewards, issued by nbkc bank.

• Crypto Investing: Managed portfolios of Bitcoin and Ethereum ETFs providing automated rebalancing and diversified investing options.

• Socially Responsible Investing Portfolios: Offering Climate Impact, Social Impact, and Broad Impact portfolios.

Recent Developments

• Recent Partnerships and Acquisitions:

• Partnership with Goldman Sachs to launch Industry-First Tax-Smart Bonds Portfolio (July 2024).

• Betterment to Acquire Digital Investing Accounts from Goldman Sachs (April 2024).

• New Features:

• Expanded Charitable Giving with Donor-Advised Funds from Daffy (November 2024).

• Enhanced partnership with XYPN and new integration partners for Betterment for Advisors (2024).

• Betterment at Work Launches Industry-First Small Business Student Loan 401(k) Matching Solution (January 2024).

• Recent Campaigns:

• "Pursue Better" Campaign in Partnership with World-Class Athletes (September 2024).

• Recognition and Awards:

• Named the Best Robo-Advisor for Cash Management by Investopedia (March 2024).

• Awarded as one of the Best 401(k) Plans of 2024 by Bankrate.

This detailed report provides an overview of Betterment utilizing the information available from the provided dataset. There are sections with no available specifics, reflecting a lack of available data in those areas.