BI

Bft International

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Company Research Report: Body Fit Training (BFT)



Company Overview



  • Name: Body Fit Training (BFT)

  • Mission: To provide positive outcomes for all fitness levels through group strength training programs, backed by science and proven by results.

  • Founded: 2017

  • Founders: Cameron Falloon

  • Key People: No information is available

  • Headquarters: Melbourne, Australia

  • Number of Employees: No information is available

  • Revenue: No information is available

  • Known For: Science-based, high-performance group strength training programs designed for all fitness levels.


Products



Overview of Products


Body Fit Training offers a variety of group strength training classes designed with a scientific and progressive approach. Each class is tailored to different fitness levels and includes both cardio and resistance training. Below are some of the products offered by BFT:

1. CrewFit


  • Description: A high-energy class focused on teamwork and performance.

  • Key Features:

  • Improves endurance and efficiency.

  • High-intensity cardio conditioning.


2. Cardio U


  • Description: A personalized cardio session focusing on heart rate zones.

  • Key Features:

  • Follows specific, science-backed heart rate zones.

  • Designed to understand physical limits and recovery speeds.


3. Hyper


  • Description: Hypertrophy style training focusing on form and function.

  • Key Features:

  • Unilateral loaded movements and conventional strength exercises.

  • Challenges prime movers, stabilizers, and core.


4. H.I.R.T


  • Description: High-Intensity Resistance Training combining three different styles.

  • Key Features:

  • EMOM, AMRAP, and AFAP training styles.

  • Complements and reinforces strength training.


5. XTX


  • Description: A full-body workout combining metabolic complexes and resistance exercises.

  • Key Features:

  • Targets aerobic system and metabolism.


6. Pump


  • Description: High-volume resistance class with isolation exercises.

  • Key Features:

  • Targets upper or lower body muscle groups.

  • High metabolism activity post-workout.


7. Cardio Summit


  • Description: Focuses on cardiovascular endurance with longer duration efforts.

  • Key Features:

  • Designed to improve aerobic capacity.


8. Cardio HIIT


  • Description: High-Intensity Intermittent Training for maximum calorie burn.

  • Key Features:

  • Short, intense work periods for elevated heart rate.

  • Maximizes EPOC for post-workout calorie burn.


9. Balanced


  • Description: Full-body workout for mobility and stability.

  • Key Features:

  • Targets unilateral and anti-rotational movements.

  • Improves efficiency in other classes.


10. Strength Endurance


  • Description: Combines cardio and strength for improved endurance.

  • Key Features:

  • Utilizes similar muscle groups.


11. Strength


  • Description: Foundation class focusing on compound lifts for overall strength.

  • Key Features:

  • Builds lean muscle and reduces injury risk.


12. Power


  • Description: Faster-paced class focusing on explosive movements.

  • Key Features:

  • Activates fast-twitch muscle fibers.


13. Beast Mode


  • Description: Combines martial arts and conditioning exercises.

  • Key Features:

  • Action-packed with partner work and bag work.


14. Shred


  • Description: Mix of high-intensity cardio and strength training.

  • Key Features:

  • Builds lean muscle and aerobic capacity.


Recent Developments


Product Innovations and New Programs


  • No information is available regarding the exact recent developments or new products launched by Body Fit Training.


Partnerships


  • Partnerships: Body Fit Training is a part of Xponential Fitness, a leading global franchisor of health and wellness brands.


New Features and Offerings


  • 8 Week Challenge: An inclusive program offering unlimited BFT programming, sustainable nutrition plans, and coaching support designed to help members achieve specific fitness goals such as losing body fat, building muscle, or developing healthier habits.


Conclusion


Body Fit Training continues to uphold its mission by providing scientifically backed group strength training programs. Founded by Cameron Falloon in 2017, the company has quickly established itself in the fitness industry with a variety of classes tailored for diverse fitness levels. Collaboration with Xponential Fitness signifies its commitment to growth and excellence in the wellness arena.