Big Happy Company Profile

Background

Overview

Founded in 2019, Big Happy is a New York-based company specializing in mobile advertising technology. The company focuses on creating engaging 2D and 3D mobile ad creatives that captivate modern consumers and drive brand outcomes. By integrating next-generation mobile-focused creative with publisher media, Big Happy aims to revolutionize mobile advertising.

Mission and Vision

Big Happy's mission is to create a superior mobile advertising ecosystem by leveraging state-of-the-art technology and exceptional creative talent. The company envisions transforming mobile advertising into a more enjoyable and effective experience for brands, publishers, and consumers alike.

Key Strategic Focus

Core Objectives

Innovative Mobile Advertising: Developing compelling, story-driven ads that reach audiences on their most important device—the mobile phone.

Client-Centric Approach: Providing end-to-end mobile targeting and creative platforms to help Fortune 500 brands effectively reach their audiences.

Specialization and Technologies

Big Happy specializes in high-impact mobile advertising, utilizing cutting-edge creative techniques and advanced audience targeting. The company's proprietary creative ad-building platform enables the development of original and enhanced ad creatives tailored to client needs.

Primary Markets

The company targets a diverse range of industries, including consumer packaged goods, entertainment, and casual dining, delivering customized advertising solutions that drive measurable results.

Financials and Funding

Funding History

Angel Investment: In August 2022, Big Happy secured an angel investment of $150,000.

Debt Financing: The company obtained $2 million in debt financing in September 2022 and an undisclosed amount in August 2023.

Corporate Investment: In January 2024, Big Happy received a corporate investment of $2.5 million.

Notable Investors

Infolinks, a prominent player in the advertising technology sector, has invested in Big Happy, indicating confidence in the company's growth potential.

Utilization of Capital

The funds raised are intended to enhance Big Happy's technological capabilities, expand its creative offerings, and strengthen its market presence.

Technological Platform and Innovation

Proprietary Technologies

Big Happy's proprietary creative ad-building platform allows for the development of original and enhanced ad creatives, enabling brands to break away from ineffective and mundane advertisements.

Scientific Methodologies

The company employs advanced audience and contextual targeting methodologies, ensuring that ads reach the most relevant consumers, thereby increasing engagement and effectiveness.

Leadership Team

Jonathan Frohlinger: Chief Executive Officer & Chairman

Jason Sherry: Co-Founder & Chief Operating Officer

Manmohan Bishnoi: Chief Technology Officer

Paige Friedman: Co-Founder & Senior Vice President of Sales, Partnerships

Competitor Profile

Market Insights and Dynamics

The mobile advertising industry is experiencing rapid growth, driven by increasing smartphone penetration and consumer engagement with mobile content. The demand for innovative and effective mobile ad solutions is higher than ever.

Competitor Analysis

Big Happy operates in a competitive landscape alongside companies such as Media.net, Programmatic Mechanics, Axiata Digital, and Catch&Release. These competitors offer various advertising technology platforms and services, each with unique strengths and market focuses.

Strategic Collaborations and Partnerships

Big Happy has established partnerships with major media and measurement providers, as well as thousands of premium publishers. These collaborations enhance the company's ability to deliver high-quality, impactful advertising campaigns.

Operational Insights

By focusing on faster turnaround times and deep industry integrations, Big Happy differentiates itself from competitors. The company's commitment to client success and innovative creative solutions positions it as a leader in high-impact mobile advertising.

Strategic Opportunities and Future Directions

Big Happy aims to continue pushing the boundaries of mobile advertising by investing in cutting-edge technology and creative talent. The company plans to expand its service offerings and explore new markets, ensuring sustained growth and industry leadership.