BG

Big Red Group

www.bigred.group link_icon

Big Red Group Company Research Report



1. Company Overview



Name and Mission of the Company


  • Name: Big Red Group (BRG)

  • Mission: Proudly growing the experience industry and delivering an experience every second by 2030.


Founding Details


  • Founded: 2017

  • Founders: David Anderson (CEO & Co-Founder)


Key People


  • David Anderson: Chief Executive Officer

  • Kevin Davis: Chief Financial Officer

  • Jemma Fastnedge: Chief Consumer and Sustainability Officer

  • Madeleine Robins: Chief People Officer

  • Ben Manns: Product Director

  • Tim Bennett: Corporate Development Officer

  • Naomi Simson: Big Red Group Co-founder and Non-Executive Director


Headquarters


  • Location: No information is available


Number of Employees


  • No information is available


Revenue


  • No information is available


What is the Company Known For


Big Red Group is the largest experience network in Australia and New Zealand, known for connecting millions of life-enriching experiences to quality customers. The company helps over 3000 experience operators in the tourism industry by providing customers, partnerships, and strategic intelligence.

2. Products



Consumer Brands


1. RedBalloon
  • Description: Specializes in curated experiences and gifts in Australia and New Zealand, operational for over 20 years.

  • Key Features:

  • Wide range of experiences

  • Strong brand recognition

  • 4.6-star rating from 150k+ reviews

  • Key Metrics: Helped over four million people find the perfect experience


2. Adrenaline
  • Description: Australia's longest-running and most recognized adventure experience site.

  • Key Features:

  • Offers thousands of experiences

  • High volume of adventurous activities

  • 4.7-star rating from 40k+ reviews

  • Key Metrics: 1,700+ adventures across Australia


3. Experience Oz
  • Description: Provides over 3,000 experiences across 50 regions in Australia & New Zealand since 2005.

  • Key Features:

  • Caters to Aussie families for fun-filled holidays

  • Unbeatable value and friendly service

  • 4.6-star rating from 4k+ reviews


4. Everything New Zealand
  • Description: Team of travel experts offering over 1500 handpicked travel experiences across New Zealand & Australia.

  • Key Features:

  • New Zealand’s only locally founded full-service activity and tour experts

  • High customer satisfaction

  • Key Metrics: 93% of new customers rate their experience as good or excellent


Corporate and Wholesale Solutions


1. Local Agent
  • Description: Manages concierge desks for booking experiences in hotels, retail stores, kiosks, and tourism information centers.


2. Domestic Wholesale
  • Description: Distributes experiences to third-party channels and membership programs like RACQ, CamperMate, and Rewards Gateway.


3. International Wholesale
  • Description: Provides inbound wholesale experiences to international travel agents and OTAs including Trip.com and KK Day.


3. Recent Developments



New Products Launched


  • No information is available


New Features Added


  • No information is available


New Partnerships


  • 2023: Strategic partnership with Everything Travel Group’s New Zealand original online tour agent, Everything New Zealand.

  • 2023: Engaged Cognizant to transform digital platforms in support of national and international growth ambitions.

  • 2022: Experience Oz and Destination Cairns Marketing (DCM) formed a joint venture for expanding in Far North Queensland.


Notable Reports and Industry Insights


  • Seasonal Experiences Index: Autumn/Winter 2024: Indicated resilience in Australia's tourism and experiences industry with key insights on market recovery.

  • Implications of Airline Duopoly: Highlighted the potential economic impact of Rex Airlines entering administration.


Sustainability and Community Initiatives


  • Validated Science Based Target: Commitment to a 42% reduction in emissions by 2030 and a 90% reduction by 2040.

  • Inclusive Tourism Efforts: Initiatives to ensure comprehensive accessibility information on the network by 31st December 2023.





End of Report