Big Red Group Company Research Report
1. Company Overview
Name and Mission of the Company
- Name: Big Red Group (BRG)
- Mission: Proudly growing the experience industry and delivering an experience every second by 2030.
Founding Details
- Founded: 2017
- Founders: David Anderson (CEO & Co-Founder)
Key People
- David Anderson: Chief Executive Officer
- Kevin Davis: Chief Financial Officer
- Jemma Fastnedge: Chief Consumer and Sustainability Officer
- Madeleine Robins: Chief People Officer
- Ben Manns: Product Director
- Tim Bennett: Corporate Development Officer
- Naomi Simson: Big Red Group Co-founder and Non-Executive Director
Headquarters
- Location: No information is available
Number of Employees
- No information is available
Revenue
- No information is available
What is the Company Known For
Big Red Group is the largest experience network in Australia and New Zealand, known for connecting millions of life-enriching experiences to quality customers. The company helps over 3000 experience operators in the tourism industry by providing customers, partnerships, and strategic intelligence.
2. Products
Consumer Brands
1. RedBalloon
- Description: Specializes in curated experiences and gifts in Australia and New Zealand, operational for over 20 years.
- Key Features:
- Wide range of experiences
- Strong brand recognition
- 4.6-star rating from 150k+ reviews
- Key Metrics: Helped over four million people find the perfect experience
2. Adrenaline
- Description: Australia's longest-running and most recognized adventure experience site.
- Key Features:
- Offers thousands of experiences
- High volume of adventurous activities
- 4.7-star rating from 40k+ reviews
- Key Metrics: 1,700+ adventures across Australia
3. Experience Oz
- Description: Provides over 3,000 experiences across 50 regions in Australia & New Zealand since 2005.
- Key Features:
- Caters to Aussie families for fun-filled holidays
- Unbeatable value and friendly service
- 4.6-star rating from 4k+ reviews
4. Everything New Zealand
- Description: Team of travel experts offering over 1500 handpicked travel experiences across New Zealand & Australia.
- Key Features:
- New Zealand’s only locally founded full-service activity and tour experts
- High customer satisfaction
- Key Metrics: 93% of new customers rate their experience as good or excellent
Corporate and Wholesale Solutions
1. Local Agent
- Description: Manages concierge desks for booking experiences in hotels, retail stores, kiosks, and tourism information centers.
2. Domestic Wholesale
- Description: Distributes experiences to third-party channels and membership programs like RACQ, CamperMate, and Rewards Gateway.
3. International Wholesale
- Description: Provides inbound wholesale experiences to international travel agents and OTAs including Trip.com and KK Day.
3. Recent Developments
New Products Launched
- No information is available
New Features Added
- No information is available
New Partnerships
- 2023: Strategic partnership with Everything Travel Group’s New Zealand original online tour agent, Everything New Zealand.
- 2023: Engaged Cognizant to transform digital platforms in support of national and international growth ambitions.
- 2022: Experience Oz and Destination Cairns Marketing (DCM) formed a joint venture for expanding in Far North Queensland.
Notable Reports and Industry Insights
- Seasonal Experiences Index: Autumn/Winter 2024: Indicated resilience in Australia's tourism and experiences industry with key insights on market recovery.
- Implications of Airline Duopoly: Highlighted the potential economic impact of Rex Airlines entering administration.
Sustainability and Community Initiatives
- Validated Science Based Target: Commitment to a 42% reduction in emissions by 2030 and a 90% reduction by 2040.
- Inclusive Tourism Efforts: Initiatives to ensure comprehensive accessibility information on the network by 31st December 2023.
End of Report