Big Sea Company Profile

Background

Overview

Big Sea is a digital marketing agency founded in 2005, headquartered in St. Petersburg, Florida, with an additional office in Colorado Springs, Colorado. The agency specializes in inbound marketing and custom development, offering services such as branding, strategy, design, development, and marketing. Their mission is to partner with purpose-driven organizations to amplify their efforts and achieve their goals through effective communication and innovative digital solutions.

Mission and Vision

Big Sea's mission is to be a catalyst for organizations committed to making a difference, leveraging the transformative power of communication to move hearts and minds. Their vision is to be a leading digital marketing agency that empowers clients to reach more people through standout marketing and strategic website design.

Industry Significance

Operating in the advertising and marketing industry, Big Sea has established itself as a nationally recognized agency, known for its unique, story-focused approach to marketing. Their emphasis on empathy and connection has led to long-lasting results for clients across various sectors, including education, healthcare, and e-commerce.

Key Strategic Focus

Core Objectives

Big Sea aims to provide comprehensive digital marketing solutions that drive growth and engagement for their clients. Their strategic focus includes:

Inbound Marketing: Developing strategies that attract, engage, and delight customers through valuable content and experiences.

Custom Development: Creating tailored digital solutions, including website design and development, to meet specific client needs.

Branding and Strategy: Crafting compelling brand identities and strategic plans that resonate with target audiences.

Areas of Specialization

Big Sea specializes in:

Digital Strategy: Formulating and executing strategies that align with clients' business objectives.

Content Marketing: Producing and distributing valuable content to attract and engage target audiences.

Web Design and Development: Designing and developing responsive and user-friendly websites.

SEO and SEM: Optimizing websites for search engines and managing paid search campaigns.

Social Media Marketing: Building and managing social media presence to enhance brand visibility and engagement.

Key Technologies Utilized

Big Sea employs a range of technologies to deliver effective digital marketing solutions, including:

Content Management Systems (CMS): Platforms like WordPress and HubSpot for website management.

Marketing Automation Tools: Software such as HubSpot for automating marketing tasks and workflows.

Analytics Platforms: Tools like Google Analytics for tracking and analyzing website performance.

Design and Development Tools: Software including Adobe Creative Suite and various coding languages for web development.

Primary Markets Targeted

Big Sea primarily serves clients in the following sectors:

Nonprofit Organizations: Helping mission-driven entities enhance their digital presence and engagement.

Healthcare Providers: Assisting medical institutions in reaching and educating patients effectively.

Educational Institutions: Supporting schools and universities in student recruitment and community engagement.

E-commerce Retailers: Enabling online businesses to increase sales and customer loyalty.

Financials and Funding

Funding History

Specific details regarding Big Sea's funding history, total funds raised, and recent funding rounds are not publicly disclosed. As a privately held company, such financial information is typically confidential.

Notable Investors

Information about individual investors or venture capital firms involved with Big Sea is not publicly available.

Utilization of Capital

While specific details on the utilization of capital are not disclosed, it is common for digital marketing agencies to invest in:

Technology Upgrades: Enhancing tools and platforms used for service delivery.

Talent Acquisition: Hiring skilled professionals to expand service offerings.

Marketing and Business Development: Promoting the agency's services to attract new clients.

Pipeline Development

As a service-oriented agency, Big Sea does not have a product pipeline or clinical trials. Instead, they focus on developing and executing marketing strategies tailored to each client's needs.

Technological Platform and Innovation

Proprietary Technologies

Big Sea utilizes proprietary methodologies and frameworks to deliver customized digital marketing solutions. However, specific proprietary technologies are not publicly disclosed.

Significant Scientific Methods

The agency employs data-driven approaches, including:

Analytics and Reporting: Utilizing data to inform decision-making and measure campaign effectiveness.

User Experience (UX) Research: Conducting studies to optimize website design and functionality.

A/B Testing: Testing different versions of content and design to determine the most effective strategies.

AI-Driven Capabilities

While specific AI-driven capabilities are not detailed, Big Sea likely incorporates artificial intelligence in areas such as:

Personalization: Delivering tailored content and experiences to users.

Predictive Analytics: Forecasting trends and behaviors to inform marketing strategies.

Chatbots: Providing automated customer support and engagement.

Leadership Team

Executive Profiles

Andi Graham: CEO & Managing Partner. With extensive experience in digital marketing, Andi leads Big Sea's strategic direction and client relationships.

Dzuy Nguyen: COO & Managing Partner. Dzuy oversees operations, ensuring efficient service delivery and operational excellence.

Jodi Andrews: President, Cordelia Labs. Jodi leads Cordelia Labs, a division of Big Sea focused on innovative marketing solutions.

Adriana Generallo: President, Big Sea. Adriana manages the agency's overall operations and client services.

Chasity Scoggins, MBA: VP, Operations. Chasity is responsible for streamlining processes and enhancing operational efficiency.

Regan Dishon: VP, Growth. Regan focuses on business development and expanding Big Sea's market presence.

Kristen Quinley, M.S.: Associate Vice President, Digital & Brand. Kristen leads digital strategy and brand development initiatives.

Competitive Landscape

Market Insights and Dynamics

The digital marketing industry is characterized by rapid technological advancements and evolving consumer behaviors. Agencies like Big Sea must adapt to trends such as increased mobile usage, the importance of data privacy, and the integration of artificial intelligence in marketing strategies.

Competitor Analysis

Key competitors in the digital marketing space include:

Singlewire Software: Specializes in mass notification systems.

Medical Solutions: Provides healthcare staffing services.

Treeline: Focuses on sales recruitment.

These companies operate in different niches within the broader marketing and technology sectors.

Strategic Collaborations and Partnerships

Big Sea collaborates with various technology providers and platforms to enhance service offerings, including partnerships with content management systems, analytics tools, and marketing automation platforms.

Operational Insights

Big Sea differentiates itself through a client-centric approach, emphasizing empathy and connection to achieve long-term results. Their agile methodology allows for flexibility and adaptability in meeting client needs.

Strategic Opportunities and Future Directions

Big Sea has opportunities to expand its service offerings by integrating emerging technologies such as artificial intelligence and machine learning to enhance marketing strategies. Additionally, exploring new markets and industries can provide avenues for growth and diversification.