Company Research Report: BIGGBY® COFFEE

Company Overview

• Name: BIGGBY® COFFEE

• Mission: On a mission to bring a name, a face, and a place to every cup of coffee served. BIGGBY® COFFEE aims to support individuals in building a life they love and believes that coffee brings people together, everyone deserves to feel special, and when you love, the world loves you back.

• Founded: The company was originally founded as BEANER’S COFFEE in East Lansing, MI.

• Founders: Bob Fish and Mike McFall

• Key People: Bob Fish and Mike McFall, Co-CEOs; Mike McFall is also an author of "Grind" and works alongside CDO Lisa Oak.

• Headquarters: East Lansing, Michigan.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: BIGGBY® COFFEE is known for its wide variety of handcrafted beverages, its community-oriented mission, and commitment to quality ingredients with a focus on making people feel special.

Products

Product Offerings

1. Lattes

• Description: Offerings range from traditional flavors to unique combinations and best-sellers.

• Key Features: Available hot, iced, or frozen with multiple flavor combinations.

2. Creme Freeze Smoothies

• Description: A variety of smoothie options including the Strawberry Banana Creme Freeze and the innovative Frisbee Creme Freeze.

• Key Features: Refreshing and slurpable, designed for a delightful experience.

3. Hot Chocolate

• Description: Caffeine-free beverages that provide comfort and joy.

• Key Features: Comes in hot, iced, or frozen forms for versatility.

4. Tea Lattes

• Description: Crafted for tea enthusiasts, offering a blend of tea, vanilla, and milk.

• Key Features: Developed in collaboration with Fraser.

5. BIGGBY® Blast

• Description: Energy beverages tailored for customization.

• Key Features: Made-to-order with a focus on providing energy.

6. Sweet Foam Cold Brew

• Description: Coffee with a sweet, foamy twist.

• Key Features: Includes options like Salted Caramel and Mocha flavors.

7. Traditional Coffee and Espresso

• Description: Classic options including Cuppa Joe and Red Eye.

• Key Features: Basic but refined essentials for coffee lovers.

8. Food Items

• Description: Complement drinks with Bragels, muffins, and Kind Bars.

• Key Features: Hearty and appetizing companions to beverages.

9. Kid's Menu

• Description: Custom beverages catered for younger customers.

• Key Features: Aimed at providing delightful experiences for children.

10. Featured Items

• Description: Special seasonal offerings like the returning Salted Caramel flavors and Turkey Havarti Bragel®.

• Key Features: Flavorful and indulge customers with seasonal delights.

Recent Developments

• New Product Launches:

• Launched the BIGGBY® Blast, a customizable, made-to-order energy drink line on June 1, 2022.

• Introduced seasonal favorites like the Salted Caramel Latte and Sweet Foam Salted Caramel Cold Brew.

• New Features:

• Continued innovation with new flavor combinations in featured items to enhance customer experiences, including limited-time offers like Salted Mocha Caramel Latte and Sweet Foam Salted Honey Bear Cold Brew.

• Partnerships:

• Entered a 100% Farm-Direct partnership with Finca La Fortaleza from Chiapas, Mexico, emphasizing sustainability and direct trade.

• Brand Initiatives:

• BIGGBY® COFFEE underwent significant transformations, focusing on radical branding and mission shifts aligning with community support and personal growth.

This report captures the core attributes of BIGGBY® COFFEE, illustrating its ongoing commitment to product diversity, community involvement, and customer satisfaction through innovative offerings and initiatives.