Bilt Rewards is a private financial services company founded in 2019 by Ankur Jain, headquartered in New York City, New York, USA. The company operates a payments and commerce network that pioneered rewards on rent within a network of 4.5 million homes. Bilt Rewards aims to transform the rental experience by rewarding customers for rent payments and neighborhood spending.
Key Strategic Focus
Bilt Rewards' strategic focus centers on integrating rewards into the rental payment process, allowing renters to earn points on their monthly rent payments without transaction fees. These points can be redeemed for travel, fitness classes, and even towards a down payment on a home. The company targets the rental market, aiming to enhance the financial well-being of renters by turning rent payments into a rewarding experience.
Financials and Funding
In 2022, Bilt Rewards secured a $150 million investment led by Left Lane Capital, with additional investments from Smash Capital, Wells Fargo, Kairos, Greystar, Camber Creek, Fifth Wall, and Prosus Ventures. This funding was aimed at expanding Bilt's loyalty program and enhancing its co-brand credit card product offering. In August 2024, the company was valued at $3.25 billion following an investment from the Ontario Teachers' Pension Plan.
Pipeline Development
In March 2025, Bilt Rewards acquired Banyan, a provider of item-level receipt data solutions, to deepen merchant data and consumer insights. In April 2025, Bilt partnered with American Campus Communities (ACC), a student housing provider, to offer college students aged 18 and older the opportunity to earn rewards on their monthly campus housing payments.
Technological Platform and Innovation
Bilt Rewards leverages a proprietary technological platform that integrates with property management systems to facilitate rent payments and reward accumulation. The platform employs advanced data analytics to provide personalized rewards and insights to users, enhancing their financial literacy and engagement.
Leadership Team
- Ankur Jain: Founder and CEO of Bilt Rewards. Prior to founding Bilt, Jain established the investment firm Kairos and the technology company Humin, which was acquired by Tinder, where he served as VP of Product. As of 2024, Forbes estimated his net worth at $1.2 billion.
Competitor Profile
- Market Insights and Dynamics: The rental rewards market is emerging, with increasing interest in integrating financial services into everyday transactions. The market size is expanding as more renters seek value-added services.
- Competitor Analysis: While Bilt Rewards is a pioneer in rent-based rewards, potential competitors include traditional credit card companies offering rewards on rent payments and fintech startups exploring similar integrations. However, Bilt's direct partnerships with property management companies and its focus on rent-specific rewards provide a competitive edge.
Strategic Collaborations and Partnerships
Bilt Rewards has established significant partnerships to enhance its offerings:
- American Campus Communities (ACC): In April 2025, Bilt partnered with ACC to offer college students the opportunity to earn rewards on their monthly campus housing payments.
- Banyan Acquisition: In March 2025, Bilt acquired Banyan, a provider of item-level receipt data solutions, to deepen merchant data and consumer insights.
Operational Insights
Bilt Rewards' strategic partnerships with property management companies and its focus on rent-specific rewards distinguish it from competitors. The company's ability to integrate seamlessly into the rental payment process and offer valuable rewards positions it favorably in the market.
Strategic Opportunities and Future Directions
Bilt Rewards is poised to expand its network of property management partnerships, enhance its technological platform, and explore additional reward categories. The company's focus on transforming rent payments into a rewarding experience aligns with broader trends in integrating financial services into daily life.
Contact Information
- Website: biltrewards.com
- Social Media:
- LinkedIn: Bilt Rewards
- Twitter: @BiltRewards
- Instagram: @biltrewards
