Birdie Company Market Research Report



Company Overview



Name and Mission


  • Company Name: Birdie

  • Mission: To use technology to improve the lives of older adults at home and for the professionals who care for them.


Foundation


  • Founded: 2017

  • Founders: Max Parmentier, Raj Tanna, Abeed Mohamed, Gwen Hines


Key People


  • CEO: Max Parmentier

  • CSO: Abeed Mohamed

  • CPO: Rajiv Tanna

  • Finance Director: Ben Walker

  • Chief Technology Officer: Simon Lambert

  • Chief of Staff: Geraldine Lafontaine

  • Chief Customer Officer: Judy Boniface-Chang


Headquarters


  • Location: No information available


Number of Employees


  • Employees: Over 160 team members


Revenue


  • Revenue: No information available


Known For


  • Company Known For: Innovative homecare technology that supports homecare providers to deliver better and more efficient care services.


Products



Overview


Birdie offers a comprehensive suite of interconnected products to manage care delivery, financials, compliance, and more. These tools empower homecare businesses to operate efficiently and focus on providing quality care.

Care Management


  • Description: Tools to help providers spend more time on care and less on admin tasks.

  • Key Features:

  • Over 25 digital assessments

  • Medication management (EMAR)

  • Carer app for accessing tasks, visit notes, digital body maps


Rostering


  • Description: Allows care coordinators to build and manage rotas quickly and efficiently.

  • Key Features:

  • Rota templates

  • Auto-assign tool

  • Drag-and-drop functionality

  • Scheduling calendar


Finance


  • Description: Tools to streamline billing, invoicing, payroll, and expense management.

  • Key Features:

  • Invoice generation

  • Expense management

  • Simplified rates management

  • Gross pay data generation


Quality and Compliance


  • Description: Tools to help providers continuously improve and ensure high standards of care.

  • Key Features:

  • Client feed and notes management

  • Tags for evidence gathering

  • Client auditing forms


Care Circle


  • Description: Communication tools to keep all stakeholders informed and involved in care.

  • Key Features:

  • Family app

  • Third-party access


Workforce Experience


  • Description: Tools to engage and support carers, ensuring workforce stability.

  • Key Features:

  • Integrated message center

  • In-app timesheets

  • Onboarding management


Analytics


  • Description: Insights and data to help care businesses understand and improve their operations.

  • Key Features:

  • Over 50 pre-built reports

  • Custom dashboard capabilities

  • Profit and loss reporting


Recent Developments



New Products Launched and Updates


  • 120 features and updates launched in 2023

  • GP Connect (Coming Soon): Seamless access to client health records to save time on back-and-forth with GPs or pharmacists.

  • Real-time Message Centre: For sending urgent updates to carers throughout their busy day.


Recent Partnerships


  • NHS England Assured Supplier: Allows Birdie to tap into Digital Social Care Records (DSCR) funding.

  • Flock: The Social Care Community: An online network offering events, courses, and meet-ups for social care professionals.


Certifications and Compliance


  • GDPR Compliant

  • ISO 27001 Certified

  • Cyber Essentials Plus Certified


Performance Metrics and Achievements


  • 8% average first-year increase in profit margin for Birdie Finance users

  • 20% average first-year increase in hours of care for Birdie users

  • Over 30 million care visits delivered annually by Birdie users

  • 99.9% platform uptime


Customer Testimonials


  • "Birdie is absolutely brilliant for monitoring how well you’re doing, especially in regards to the CQC. It’s just so good to have everything in one place, ready-to-go." - Tiffany Meachim, Managing Director, Walfinch Mansfield

  • "We’re already seeing a massive, massive impact on our day-to-day with using the Birdie medication management system. We’re picking up on errors, and our auditing has seen a massive, massive improvement." - Harrison Fensome, Managing Director, Caring Forever


Awards and Recognition


  • Birdie has been continuously ranked among highly innovative digital health startups and recognized for its social impact as a B-Corp certified company.





This report consolidates and highlights the key facts and features about Birdie, facilitating a comprehensive understanding of the company's operations, products, and market presence.