Company Research Report: Birdseye

Company Overview

Name:

Birdseye

Mission:

To revolutionize how brands and retailers target customers through hyper-personalized direct mail.

Founding Information:

• Founded in 2021

Founders:

• Matthew Bogoroch, CEO and Co-founder

• Adam Bogoroch, COO and Co-founder

• Shardul Frey, CTO and Co-founder

Key People:

• Aaron Li, Head of Artificial Intelligence

• Corey Tinianov, Sr. Product Manager

• Sarth Frey, Staff Engineer

• Kevin Kruusi, Sr. Software Engineer

• Liza Kharlova, Sr. Machine Learning Engineer

• Arghya Kundu, Sr. Machine Learning Engineer

Headquarters:

700 Bay Street, Suite #1602, Toronto, Ontario, M5G 1Z6, Canada

Number of Employees:

11-50 employees

Revenue:

• Total Revenue: $2,452,000 (as of Q1 2024)

Recognition:

Birdseye is known for its AI-driven direct mail and personalized marketing solutions, enhancing customer acquisition and retention through measurable growth strategies.

Products

BirdseyePost

• Description: BirdseyePost is a complete direct mail solution that combines personalized communication with precision targeting and design expertise.

• Key Features:

• SnapCapture™ Technology: A QR code feature that captures leads instantly when scanned.

• Precision Targeting: Targets new customers based on demographic, geographic, and behavioral attributes.

• Hyper-Personalization: Customized postcards with the recipient’s name and personalized offers.

• End-to-End Campaign Management: Covers strategy, design, printing, mailing, and real-time tracking.

• Stunning Designs: Best-in-class design ensuring high engagement.

• Advanced Tracking: Full tracking and attribution in real-time.

Recent Developments

Recent Company Developments:

• Birdseye raised $3 million in seed funding from Drive Capital to scale its AI-powered marketing tools.

• The launch of BirdseyePost, a platform bringing direct mail into the digital age by combining physical mail with AI-powered marketing.

New Products Launched:

• BirdseyePost: A platform for managing direct mail campaigns with advanced AI features.

New Features Added:

• SnapCapture™ Technology: Initiates instant lead captures as customers interact with mail via QR scanning.

• Enhanced personalization and targeting for more effective customer engagement.

New Partnerships:

• Drive Capital as a funding partner and strategic advisor.

• Partnerships with platforms like Shopify and Klaviyo for cross-platform data synchronization.

Birdseye is positioning itself as a dynamic player in the marketing industry by fusing traditional direct mail with advanced AI technologies, focusing heavily on personalized customer engagement and effective audience targeting. With the latest funding and strategic expansions, Birdseye is poised to redefine direct mail's role in marketing for businesses across various sectors.