Company Research Report: Birdy Grey

Company Overview

• Name: Birdy Grey

• Mission of the Company: To provide affordable and stylish bridesmaid dresses that flatter everyone in the bridal party, making weddings more fun and affordable.

• Founded: 2017

• Founder: Grace Lee, a former fashion editor with over 10 years of experience in the fashion and beauty industry.

• Key People:

• Grace Lee: Founder & CEO

• Monica Ashauer: Co-founder & President, joined as COO a year after the company's launch.

• Headquarters: Not explicitly mentioned, but the company operates bi-coastally between California and New York.

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: Birdy Grey is known for its affordable ($99 and under) and stylish bridesmaid dresses that can be worn beyond weddings, and its commitment to inclusivity with a wide range of sizes.

Products

• Product Range: Birdy Grey offers a range of bridesmaid dresses and bridal party accessories, including:

• Bridesmaid Dresses: Known for their affordability and versatility, available in various styles and colors to suit different wedding themes and preferences.

• Convertible Dresses: Dresses like the "Grace Convertible Dress" can be styled in multiple ways, allowing bridesmaids to personalize their look.

• Accessories: Includes swatches of materials to help customers select the perfect match for their wedding palettes.

• High-Level Description of Products:

• Dresses are designed to be flattering for all body types and include convertible styles for added versatility.

• The collection features a plethora of colors, allowing for mix-and-match styling to suit any wedding theme.

• Key Features:

• Affordable pricing with all dresses priced at $99.

• Free exchanges and easy returns policy.

• Options for free fabric swatches to assist in planning.

• A commitment to size inclusivity, with dresses available up to 3XL and in maternity sizes.

Recent Developments

• Recent Product Launches:

• Birdy Grey announced the upcoming launch of their premium suits line, expected soon.

• Recently launched bridesmaid robes, pajamas, and masks co-designed with customer input through social media polls, enhancing their product range.

• New Features:

• Birdy Grey introduced a 6-free swatches offer to further assist brides in planning their color schemes.

• The convertible style dresses have been highlighted for their capacity to change styles, accommodating different tastes within a bridal party.

• Partnerships:

• Partnered with The Princess Project, enabling customers to donate gently-worn bridesmaid dresses to teens in need of prom attire.

Birdy Grey continues to expand its influence in the wedding industry by offering products and solutions that make bridesmaid dress shopping more accessible, affordable, and enjoyable, breaking traditional barriers in the wedding fashion market.