Birindelli Auto S.R.L. Company Profile

Background

Overview

Birindelli Auto S.R.L. is a prominent automotive dealership based in Tuscany, Italy, specializing in premium brands such as BMW, MINI, and BMW Motorrad. Established in 1960, the company has grown to become a leading figure in the region's automotive sector, operating multiple showrooms and service centers. In 2025, Birindelli Auto expanded its portfolio by becoming an official dealer for Omoda & Jaecoo in Lucca and a partner for INEOS Automotive across Tuscany.

Mission and Vision

Birindelli Auto is committed to delivering exceptional customer service, offering a wide range of vehicles, and providing comprehensive after-sales support. The company's mission is to be a trusted partner in the automotive journey of its customers, ensuring satisfaction and loyalty through quality products and services.

Industry Significance

With over six decades in the automotive industry, Birindelli Auto has established itself as a key player in Tuscany, contributing significantly to the local economy and setting high standards in customer service and operational excellence.

Key Strategic Focus

Core Objectives

Customer Satisfaction: Prioritizing customer needs to build long-term relationships.

Market Expansion: Continuously expanding the dealership network to reach a broader audience.

Brand Diversification: Introducing new brands to cater to diverse customer preferences.

Areas of Specialization

Premium Vehicle Sales: Specializing in new and certified pre-owned BMW and MINI vehicles.

After-Sales Services: Offering maintenance, repairs, and genuine parts for BMW, MINI, and BMW Motorrad.

Used Car Sales: Providing a selection of multi-brand used vehicles through dedicated centers.

Key Technologies Utilized

Digital Sales Platforms: Implementing online tools for vehicle browsing and purchasing.

Customer Relationship Management (CRM): Utilizing CRM systems to enhance customer engagement and service.

Service Management Software: Employing advanced software for efficient service scheduling and management.

Primary Markets Targeted

Geographical Focus: Serving customers across Tuscany, with showrooms in Vinci, Monsummano Terme, Prato, Arezzo, Lucca, and Livorno.

Customer Segments: Catering to individuals seeking premium vehicles, used car buyers, and motorcycle enthusiasts.

Financials and Funding

Funding History

As a privately held company, Birindelli Auto S.R.L. has not publicly disclosed detailed funding histories or recent funding rounds.

Financial Performance

Revenue: €211,089,792 in 2024.

Net Profit: €6,347,754 in 2024.

Employee Costs: €11,237,058 in 2024.

Number of Employees: Between 200 and 249.

Capital Utilization

The company has utilized its capital to expand its dealership network, enhance service facilities, and invest in digital platforms to improve customer experience.

Pipeline Development

Key Initiatives

Brand Expansion: In 2025, Birindelli Auto became an official dealer for Omoda & Jaecoo in Lucca and a partner for INEOS Automotive across Tuscany.

Service Network Enhancement: Opening new showrooms and service centers to increase accessibility for customers.

Anticipated Milestones

Short-Term Goals: Establishing a strong presence for Omoda & Jaecoo in the Lucca market.

Long-Term Goals: Achieving regional leadership in premium vehicle sales and after-sales services.

Technological Platform and Innovation

Proprietary Technologies

Digital Sales Platform: An online portal for browsing and purchasing vehicles.

Customer Engagement Tools: Utilizing CRM systems to personalize customer interactions.

Significant Scientific Methods

Data Analytics: Analyzing customer data to tailor marketing and sales strategies.

Process Optimization: Implementing lean management techniques in service operations.

Leadership Team

Executive Profiles

Rossella Birindelli: Owner and Managing Director. Rossella has been instrumental in the company's growth, overseeing strategic decisions and ensuring high standards of customer service.

Leadership Changes

No significant leadership changes have been reported in recent years.

Competitor Profile

Market Insights and Dynamics

Market Size: The Tuscan automotive market is competitive, with a strong demand for premium vehicles and quality after-sales services.

Growth Potential: Opportunities exist in expanding the used car segment and introducing new vehicle brands.

Competitor Analysis

Lario Bergauto S.p.A.: A competitor in the BMW and MINI dealership sector in Lombardy.

Fioletti S.p.A.: A competitor in the Ford dealership sector in Lombardy.

Strategic Collaborations and Partnerships

BMW Group: Official dealership for BMW and MINI vehicles.

BMW Motorrad: Official dealership for BMW motorcycles.

Omoda & Jaecoo: Official dealer in Lucca.

INEOS Automotive: Official partner across Tuscany.

Operational Insights

Birindelli Auto differentiates itself through its extensive service network, customer-centric approach, and continuous investment in facilities and technology.

Strategic Opportunities and Future Directions

Strategic Roadmap

Short-Term Objectives: Strengthen the presence of Omoda & Jaecoo in Lucca and integrate INEOS Automotive offerings.

Long-Term Objectives: Expand the dealership network, enhance digital platforms, and lead in customer satisfaction.

Opportunities for Expansion

Geographical Expansion: Opening new showrooms in underserved areas.

Service Diversification: Introducing new vehicle brands and expanding after-sales services.

Future Business Directions

Birindelli Auto aims to leverage its strengths in customer service and operational excellence to achieve its strategic objectives and maintain a leading position in the Tuscan automotive market.