Birmingham Green Company Profile

Background

Overview

Birmingham Green is a non-profit organization established in 1927, dedicated to providing high-quality and affordable senior living care in Northern Virginia. Operating on a 54-acre campus in Manassas, Virginia, the facility offers a continuum of care, including skilled nursing, long-term care, and assisted living services. The organization serves residents from Prince William, Fairfax, Loudoun, Fauquier counties, and the City of Alexandria.

Mission and Vision

Mission: To offer a community with a holistic approach, fostering the spirit, nurturing the body, and nourishing the mind.

Vision: To be a regional partner in Northern Virginia, ensuring dignity for every person.

Values

Stewardship

Inclusiveness

Passion

Industry Significance

With over 90 years of service, Birmingham Green has been recognized for its commitment to providing dignified and compassionate care to seniors, particularly those with limited resources. In 2024, Newsweek ranked Birmingham Green as the number one nursing home in Northern Virginia.

Key Strategic Focus

Core Objectives

Deliver person-centered, financially accessible senior living services.

Maintain a strong resident-focused staff ratio.

Ensure continuous learning opportunities for staff.

Provide a full calendar of structured activities and entertainment for residents.

Areas of Specialization

Skilled Nursing

Long-Term Care

Assisted Living

Memory Care

Rehabilitation Services

Key Technologies Utilized

Neon CRM: Customer Relationship Management system.

Hotjar: Analytics and feedback tool.

Cloudflare: Security and performance optimization.

Primary Markets

Birmingham Green primarily serves the Northern Virginia region, focusing on residents from Prince William, Fairfax, Loudoun, Fauquier counties, and the City of Alexandria.

Financials and Funding

Funding History

As a non-profit organization, Birmingham Green's funding is derived from a combination of state reimbursements, local government contributions, and private donations. The organization operates with community funds from local governments to cover the difference between state reimbursements and the full costs of senior living care.

Total Funds Raised

Specific figures regarding total funds raised are not publicly disclosed.

Recent Funding Rounds

Detailed information about recent funding rounds is not publicly available.

Notable Investors

As a non-profit entity, Birmingham Green does not have traditional investors. Instead, it relies on funding from local government partners and charitable donations.

Intended Utilization of Capital

Capital is utilized to maintain and enhance facilities, support operational costs, and fund programs that benefit residents, ensuring the delivery of high-quality care.

Pipeline Development

Key Pipeline Candidates

Birmingham Green does not operate in a traditional product development pipeline. Instead, the focus is on continuous improvement of services and facilities to meet the evolving needs of residents.

Stages of Development

Ongoing initiatives include facility refurbishments, program enhancements, and staff training to ensure the highest standards of care.

Target Conditions

The organization caters to a diverse range of conditions, including:

Chronic illnesses

Memory impairments

Physical disabilities

Rehabilitation needs

Anticipated Milestones

Milestones are centered around achieving accreditation standards, enhancing resident satisfaction, and expanding service offerings to meet community needs.

Technological Platform and Innovation

Proprietary Technologies

Birmingham Green utilizes a suite of technologies to enhance operations and resident care, including:

Neon CRM: Manages relationships with residents and their families.

Hotjar: Provides insights into user behavior on digital platforms.

Cloudflare: Ensures website security and performance.

Significant Scientific Methods

The organization employs evidence-based practices in healthcare delivery, focusing on person-centered care and continuous quality improvement.

Leadership Team

Executive Profiles

Denise Chadwick Wright – Chief Executive Officer (CEO): Joined Birmingham Green in 2017, bringing 29 years of experience in long-term care. She holds an MBA from Eastern University and was honored as a 2021 McKnight’s Women of Distinction.

Adriane Oliver – Chief Resident Services Officer: Oversees resident services, ensuring high-quality care and resident satisfaction.

Perry Mason – Chief Financial Officer: Manages financial operations, ensuring fiscal responsibility and sustainability.

Alice Decker – Director of Human Resources & Compliance Officer: Leads human resources and compliance initiatives, fostering a supportive work environment.

Carmen Louise – The District Home Administrator: Manages operations of the District Home Assisted Living facility.

Ishmael Koroma – Northern Virginia Health Center Commission Nursing Home Administrator: Oversees the nursing home operations, ensuring quality care delivery.

Robert Wagner – Willow Oaks Assisted Living Administrator: Leads the Willow Oaks Assisted Living facility, focusing on resident well-being.

Hawa Lamin-Sidique – Northern Virginia Health Center Commission Nursing Home Director of Nursing: Directs nursing services, maintaining high standards of clinical care.

Kumba Sarr – Director of Nursing for Willow Oaks and District Home Assisted Living Facilities: Ensures nursing excellence across multiple facilities.

Board Members

Trina Mayhan-Webb – Board Chair: Director, Department of Family Services, Fairfax County.

Christopher Moore – Board Vice Chair: Director, Division of Aging and Adult Services, City of Alexandria.

Deidria Bolden – Board Member: Deputy Director, Department of Family Services, Loudoun County.

Sarah Henry – Board Member: Director, Community Outreach & Partnership, Prince William County.

Crystal Hale – Board Member: Director, Department of Social Services, Fauquier County.

Market Environment and Competitor Profile

Industry Landscape

The senior living and long-term care industry in Northern Virginia is characterized by a growing demand for services driven by an aging population. The market comprises both non-profit and for-profit organizations offering a broad spectrum of care options, ranging from assisted living to skilled nursing.

Competitive Entities

Brandywine Living: Provides upscale senior living communities emphasizing luxury amenities.

Ingleside at King Farm: Offers a continuum of care with a focus on fostering community engagement.

Sunrise Senior Living: National provider with a broad range of services and multiple locations.

Brookdale Senior Living: One of the largest senior living companies in the United States, offering diverse care options.

Collaborations and Partnerships

Birmingham Green actively collaborates with local governments and community organizations to enhance services and expand outreach. In January 2022, Birmingham Green partnered with Sodexo, a leader in food service and facilities management, to improve dining services for residents.

Operational Model

Operating as a non-profit, Birmingham Green prioritizes resident care without the imperative to generate profits for shareholders. This organizational structure enables reinvestment into facility improvements and program development aimed at enhancing resident quality of life.

Strategic Development Areas

The organization focuses on expanding its services to address increasing community needs, which include enhancing memory care programs, integrating advanced technologies to support resident care, and exploring additional partnerships to extend service offerings.