Overview
BlackBird Media, LLC is an outdoor advertising and billboard company based in Nashville, Tennessee. The company specializes in providing prime digital and static billboards, with a significant presence in the Nashville market. BlackBird Media is known for managing The Nashville Sign, which is a premier digital display located at the West End/Broadway split in downtown Nashville. Additionally, the company boasts the third-largest portfolio of billboard properties in the Nashville area, including bulletins and digital boards of various sizes.
Key Offerings
- Digital and Static Billboards: Prime advertising spaces in Nashville.
- The Nashville Sign: Iconic high-resolution digital display.
- Personalized Customer Service: Tailored advertising campaigns for clients.
- The Atlanta Sign: Introduced in July 2019, located at Centennial Olympic Park and is a premier digital spectacular.
Digital Presence
- Website: Multiple sections detailing services, team, inventory, and press.
- [About Us](https://www.blackbirdoutdoor.com/about-us)
- [Our Services](https://www.blackbirdoutdoor.com/our-services)
- [Our Team](https://www.blackbirdoutdoor.com/our-team)
- [Press](https://www.blackbirdoutdoor.com/press)
Contact Information
- Address: 1701 West End Ave, Suite 400, Nashville, TN 37203
- Website: [blackbirdoutdoor.com](https://www.blackbirdoutdoor.com/)
Leadership Team
Chenault Sanders - Founder & CEO
Chenault Sanders is the Founder and CEO of Blackbird Media, LLC. He also serves as the Controlling Principal of The Blackbird Companies and is involved with Blackbird Capital, LLC, and Blackbird Financial, LLC. Sanders has a background as an executive, entrepreneur, and attorney, known for founding and managing several prominent companies in hospitality, media, and lifestyle sectors.
- Education: New York University School of Law
- Professional Highlights:
- Extensive experience in founding and managing businesses.
- Key figure in the creation of Blackbird Media and associated entities.
Prentiss Nelson - President
Prentiss Nelson, the President of Blackbird Media, brings a wealth of experience from various industries, including investment banking, private equity, technology, distilled spirits, and real estate. He leads the company's strategic initiatives and growth plans.
- Education: University of California, Berkeley, Haas School of Business
- Professional Highlights:
- Significant experience in investment banking and private equity.
- Key player in expanding Blackbird Media’s market presence.
Mark Peterson - Chief Operations Officer
Mark Peterson joined Blackbird Media in September 2018 as the Chief Operations Officer, bringing over 31 years of experience in Outdoor Advertising. He previously served more than 23 years as General Manager at CBS Outdoor (now Outfront Media).
- Professional Highlights:
- Extensive experience in managing large advertising operations.
- Critical role in operational excellence and service delivery.
Additional Key Team Members
- Harrison Fletcher: Director of Sales
- Elona Snitko: Creative Director (joined in 2015, Belmont University alum)
- Brad Ham: Account Executive (joined in May 2021, University of Tennessee graduate)
- Alexis Passaris: Asset Manager (joined in May 2020, relocated from Chicago)
Strategic Accomplishments
- The Nashville Sign: Exclusive management of a high-impact advertising location.
- The Atlanta Sign: Expansion into the Atlanta market with a significant digital billboard.
- Comprehensive Billboard Portfolio: Third-largest collection of billboard properties in the Nashville area.
Core Values and Market Approach
Blackbird Media is driven by innovation, creativity, and a personalized approach to client service. The company prides itself on its ability to tailor advertising solutions to meet the specific needs of the Nashville out-of-home market.
Competitor Profiling for BlackBird Media
Company Overview
BlackBird Media, LLC is a prominent player in the outdoor advertising and billboard industry, primarily active in the Nashville, Tennessee market. The company specializes in prime digital and static billboards, and it is especially known for iconic media properties like The Nashville Sign.
Services and Offerings
BlackBird Media offers a variety of out-of-home (OOH) advertising solutions. Their portfolio includes digital and static billboards, which are strategically located to maximize visibility and reach.
Market Positioning
BlackBird Media focuses heavily on the Nashville market, cultivating a robust presence with a significant share of iconic signage. Their competitive edge includes:
- High-Traffic Locations: Strategic placements ensuring maximum exposure.
- Innovation in Advertising: Blend of traditional and digital billboard technology.
- Local Market Expertise: Deep understanding of regional advertising needs and consumer behavior.
Key Competitors
JCDecaux
- Global Leader: Largest outdoor advertising company worldwide.
- Extensive Network: Operations in over 80 countries with a strong portfolio that includes street furniture, transport, and billboard advertising.
- Innovative Solutions: Focuses on sustainability and digital transformation, aiming for Net Zero Carbon by 2050.
- Revenue: €3.57 billion (2023).
- Market Reach: Major presence in urban areas with high commuter traffic.
Clear Channel Outdoor
- Innovative and Technologically Driven: Provides advanced solutions through the CCO RADAR suite for data-driven insights.
- Extensive Coverage: Over 70,000 displays in 65 markets across the U.S.
- Community Focus: Engages in public health and safety initiatives through donated digital media.
- Revenue Strategy: Combines traditional and digital billboards, enhancing consumer engagement with social and interactive capabilities.
Lamar Advertising
- Extensive Network: Over 363,000 displays across the U.S. and Canada.
- Digital Leadership: Largest network of digital billboards in the U.S. with over 4,800 displays.
- Community and Customer Focus: Emphasizes safety, customer service, and community support through public service announcements and emergency alert dissemination.
- Core Values: Operates with a foundation of honesty, integrity, and continuous improvement.
OUTFRONT Media
- Comprehensive OOH Solutions: Leverages creative excellence and smart audience data to drive effective advertising.
- Wide Reach: Over 500,000 canvases, with a weekly audience reach of 14.1 billion impressions.
- Technological Integration: Offers advanced ad tech solutions such as QRad and Social OOH, linking in-real-life (IRL) and online (URL) engagement.
- Market Focus: Strong presence in top 50 U.S. markets, providing targeted and effective advertising solutions.
Strategic Implications for BlackBird Media
To sustain and enhance its market position, BlackBird Media should consider leveraging its local expertise while exploring opportunities to expand its footprint through:
- Digital Innovation: Invest in advanced digital billboard technologies to offer more interactive and dynamic advertising solutions.
- Data-Driven Marketing: Incorporate data analytics to provide clients with actionable insights and measurable results.
- Community Engagement: Increase involvement in community-centric initiatives to build brand loyalty and social goodwill.
- Partnerships and Acquisitions: Explore strategic partnerships or acquisitions to broaden service offerings and market reach.
With a strong foundation in the Nashville market, a focus on innovation, and strategic adaptation to industry trends, BlackBird Media is well-positioned to compete effectively with major industry players.