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Blank Corporation, established in 2016, is a South Korean media commerce company specializing in brand building through social media and publicity videos. The company operates multiple brands across various consumer sectors, including beauty, fashion, lifestyle, living, and food and beverages. Notable brands under its portfolio include Black Monster, Doctor Wonder, and Body Rub. Blank Corporation's mission is to connect products with consumers by leveraging innovative content and marketing strategies, thereby creating a new market segment known as Content Commerce.

Strategically, Blank Corporation focuses on developing and managing digitally native vertical brands (DNVBs) that cater to diverse consumer needs. The company emphasizes strong branding and the creation of flexible, trendy content to engage its target audience effectively. By utilizing social media platforms and innovative marketing techniques, Blank Corporation aims to establish a significant presence in the consumer goods industry, particularly within the South Korean market and expanding into international territories.

Since its inception, Blank Corporation has secured substantial funding to support its growth and expansion initiatives. In April 2017, the company received a 10 billion KRW investment from SoftBank Ventures. By 2018, the total investment amounted to 40 billion KRW, with contributions from investors such as SoftBank Ventures, SBI Investment, and Union Investment Partners. These funds have been utilized to establish subsidiaries in Hong Kong, Taiwan, and Singapore, achieving significant sales milestones within a short period.

Blank Corporation's technological platform is centered around its proprietary Content Commerce model, which integrates content creation with e-commerce. This approach involves producing engaging social media content and publicity videos that drive consumer interest and sales. By combining media production with commerce, the company differentiates itself in the market, offering a unique value proposition to both consumers and partner manufacturers.

The leadership team at Blank Corporation is spearheaded by Founder and Chief Executive Officer Daegwang Nam. Under his guidance, the company has expanded its brand portfolio and entered international markets. The leadership team focuses on fostering innovation and maintaining the company's competitive edge in the rapidly evolving media commerce landscape.

In the competitive landscape, Blank Corporation faces competition from companies such as Techdew, Indie Yoga, SF AppWorks, and Flance. These competitors offer services ranging from UX design and graphic design to software and IT consulting solutions. Blank Corporation differentiates itself through its unique Content Commerce model, which seamlessly integrates content creation with e-commerce, providing a distinct advantage in engaging consumers and driving sales.

Blank Corporation has established strategic collaborations and partnerships to strengthen its market position and innovation capacity. The company has partnered with various social commerce platforms, including Kupang, Timon, and Wemef, as well as offline retailers such as Olive Young, Rob's, CU, Seven-Eleven, Emart, Hyundai Department Store, and Lotte Duty Free Shop. These partnerships enable Blank Corporation to expand its distribution channels and reach a broader consumer base.

Operationally, Blank Corporation focuses on leveraging its Content Commerce model to maintain a competitive edge. By integrating content creation with e-commerce, the company effectively engages consumers and drives sales. This approach, combined with strategic partnerships and a diverse brand portfolio, positions Blank Corporation favorably in the consumer goods industry.

Looking ahead, Blank Corporation aims to continue its strategic expansion into international markets and further diversify its brand portfolio. The company's strengths in content creation, innovative marketing strategies, and strong partnerships position it well to capitalize on emerging opportunities in the global consumer goods market.

For more information, visit Blank Corporation's official website at blankcorp.kr.