Background
Founded in 2009, Blank Label is a Boston-based custom menswear brand specializing in personalized dress shirts and tailored suits. The company emphasizes a customer-centric approach, ensuring each garment reflects the individual's measurements, fabric preferences, and lifestyle needs. By combining traditional craftsmanship with modern technology, Blank Label aims to make custom clothing the standard for men's fashion.
Key Strategic Focus
Blank Label's strategic focus centers on delivering high-quality, custom-made menswear through a seamless blend of online and in-person experiences. The company offers an intuitive online platform for designing dress shirts and provides in-person fittings for suits at its Boston location. This hybrid model caters to a diverse clientele, ensuring accessibility and convenience. By maintaining a made-to-order production process, Blank Label minimizes waste and upholds environmental responsibility.
Financials and Funding
As of 2024, Blank Label reported annual revenues of approximately $22.6 million, with a revenue per employee of $707,750. The company has raised a total of $1.3 million in funding over two rounds, with the most recent round occurring on April 23, 2015, amounting to $1.1 million.
Technological Platform and Innovation
Blank Label leverages advanced technologies to enhance customer experience and operational efficiency. The company utilizes Google Workspace for internal collaboration, enabling seamless communication and document management. Virtual consultations are conducted via Google Meet, allowing customers to engage with consultants remotely. Additionally, Google Voice serves as the primary telephone service, streamlining customer interactions and reducing costs.
Leadership Team
- Fan Bi: Founder and CEO, instrumental in establishing Blank Label's vision and growth.
- Connor Lees: Director of Retail, Operations & Marketing, overseeing retail strategies and operational efficiencies.
- Kaitlyn Mentlick: Director of Market, focusing on market expansion and customer engagement.
- John Donahue: Director of Inside Sales, leading sales initiatives and client relations.
- Scott Luft: Part Owner, contributing to strategic decision-making and business development.
- Simon Parker: Creative Director, responsible for the brand's creative direction and design aesthetics.
- Michelle Ashley: Office Associate, supporting administrative functions and office management.
- Jae Lee: Managing Director, overseeing overall business operations and strategic planning.
- Paige Connell: Business & Retail Operations Head, managing business operations and retail performance.
- Corey Hackett: Director of Store (Atlanta), leading store operations and customer service in the Atlanta location.
- Aoife O'Flaherty: Director of Retail, focusing on retail management and customer experience.
- Zeeshan Sheikh: Co-Founder, Technology, driving technological innovations and IT infrastructure.
- Paige Sullivan: Director of Retail, overseeing retail operations and sales strategies.
- Lindsay Lattin: Manager of Operations & Shipping Logistics, managing logistics and supply chain operations.
- Regis Cook: Portfolio Manager, Information Technology Project, overseeing IT projects and portfolio management.
- Sam Parkman: Menswear Specialist, providing expertise in men's fashion and customer consultations.
- Alexandra Orriols: Menswear Specialist, assisting customers with product selection and fittings.
- Mary Donlan: Administrator, handling administrative tasks and office coordination.
Competitor Profile
Market Insights and Dynamics: The custom menswear market has experienced significant growth, driven by increasing consumer demand for personalized clothing and the rise of e-commerce platforms. The market size was valued at USD 3.6 billion in 2023 and is projected to reach USD 4.9 billion by 2030, growing at a CAGR of 5.4% during the forecasted period 2024 to 2030.
Competitor Analysis: Key competitors in the custom menswear industry include:
- Ledbury: Founded in 2009, Ledbury offers high-quality dress shirts and menswear, emphasizing craftsmanship and fit.
- Hugh & Crye: Established in 2009, Hugh & Crye specializes in fitted dress shirts, catering to various body types with a unique sizing system.
- DesignAShirt: Provides custom t-shirt design and printing services, focusing on personalized apparel for individuals and businesses.
- Combatant Gentlemen: Founded in 2012, this company offers affordable, custom-tailored suits and menswear, targeting young professionals.
- Paul Fredrick: Established in 1986, Paul Fredrick focuses on direct-to-consumer men's dress shirts and accessories, emphasizing quality and value.
- Knot Standard Limited: Founded in 2011, Knot Standard provides bespoke menswear with a blend of traditional tailoring and modern technology.
Strategic Collaborations and Partnerships
Blank Label has integrated Google Workspace into its operations, enhancing internal collaboration and customer engagement. This partnership has facilitated virtual consultations, streamlined communication, and supported the company's remote-first culture.
Operational Insights
Blank Label's hybrid model of online customization and in-person fittings distinguishes it from competitors.
