Overview
Blausen Medical Communications, Inc. (BMC) is a leader in healthcare technology education, specializing in developing an extensive library of medical and scientific images and 3D animations. Established in 1991 by Bruce Blausen, the company is based in Houston, Texas.
Key Offerings and Developments
Blausen Medical is internationally renowned for its extensive library, comprising approximately 1,500 animations and over 27,000 images aimed at patient education at the point-of-care. These valuable resources are primarily accessed through hospital and healthcare portal websites. At the core of BMC's offerings is the Blausen Human Atlas, which combines animations and images with an intuitive dashboard player for user interaction.
Their digital presence has expanded with the introduction of the Blausen It web extension, a tool designed to provide users easy access to 3D animations via a browser interface. This extension enhances user experience by identifying and linking relevant terms on web pages directly to the company's educational animations.
Content Provider Relationships
Blausen Medical has strategically partnered with key industry players to increase the reach of its educational content. Highlighted partnerships include integration into the Merck Manual, catering to both consumers and professionals, and with Vivify Health’s Remote Care Management products, reinforcing Blausen's role in health literacy and patient education.
Awards and Recognition
BMC's commitment to excellence has earned the company industry recognition. In 2011, it was honored with the Innovations in Healthcare ABBY Award for the Human Atlas App, underscoring BMC's proficiency in healthcare information technology. That year, the company also received Platinum eHealthcare Leadership Awards for Web 2.0 and Mobile Communications, as well as a Bronze Web Health Award for the Human Atlas iPad app.
Leadership
- Bruce Blausen, the Founder and CEO, brings over twenty years of experience in new media and medical animation, driving the company's strategic vision. He is an alumnus of Johns Hopkins and Penn State.
- Ashley Bruce, the Chief Operating Officer, manages daily operations and organizational management at BMC.
- Gordon Lewis, serving as Chief Financial Officer, provides financial oversight and industry expertise.
Strategic Direction
Blausen Medical remains at the forefront of innovation in medical animations and educational technology. The company's offerings are pivotal in advancing healthcare literacy across various demographics. By leveraging technological advancements and fostering significant partnerships, BMC aims to expand globally while prioritizing quality and accessibility in its educational content.
Competitor Profiling
Competitors
Blausen Medical competes with a selection of companies providing healthcare information and multimedia solutions. Notable competitors include:
- Nucleus Medical Media: Specializes in medical illustrations and animations, maintaining a strong online presence. Based in Kennesaw, Georgia.
- Healthwise Incorporated: Offers patient education solutions, software, and health content for healthcare settings, recently merged with WebMD Ignite.
- A.D.A.M. Inc.: A division of Ebix, focused on healthcare information and multimedia learning solutions.
Additional competitors comprise companies such as PulsePoint, Eveo, eRelevance, Asen Marketing, Celtic, Freebairn and Company, RadiantGraph, Botmedica, and D2healthdesign.com.
Industry Position
Despite competition, Blausen Medical holds a strong rank, positioned at 28th among 91 competitors in the healthcare and media industry. Competitors often engage in financial maneuvers and strategic exits, reflecting a dynamic competitive landscape.
Recent Developments
The competitive landscape is evolving with the entrance of innovative companies like Botmedica, which provides AI-driven healthcare solutions. This trend towards digital integration positions Blausen in a sector increasingly inclined towards interactive and digital healthcare solutions.
Insights for Engagement
Understanding Blausen's competitive position is vital for strategic engagement. The company's focus on multimedia and medical education mirrors industry trends towards digital healthcare solutions. Stakeholders should be mindful of these dynamics in strategic initiatives, collaborations, or competitive analyses.
