Company Research Report: Blenders Eyewear

Company Overview

• Name: Blenders Eyewear

• Mission: Shock the World with Loud Affordable Eyewear. Designed to help people Live Life in Forward Motion.

• Founded: 2012

• Founder: Chase Fisher, a surf coach who began selling sunglasses from his backpack between surf lessons.

• Key People: No information is available.

• Headquarters: San Diego, United States

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: Blenders is renowned for offering bright, bold styles of sunglasses at accessible prices, aimed at a youthful, active lifestyle market.

Products

Major Product Categories:

1. Lifestyle Sunglasses

• Description: Premium sunglasses crafted to offer style and protection.

• Key Features:

• Affordable without compromising on quality

• Multiple color options

• Includes best sellers like Coastal X2, Meister X2, and Grove.

2. Active Sunglasses

• Description: Designed for performance with quality materials and high-performance frames.

• Key Features:

• Polarized lenses for clarity

• Durability and light-weight for active use

• Offers models such as the Coastal X2 and Falcon.

3. PureBlend™ Lens Collection

• Description: Includes Blenders’ most premium lens technology.

• Key Features:

• Superior scratch resistance and impact resistance

• All-world clarity and Optical Class 1 rating

• 100% UVA/UVB protection, available in Polarized or Non-Polarized options.

Recent Developments

• New Products and Collections:

• 2023: Launch of the 'Oracle Red Bull Racing Collection'.

• February 2023: Nathan Florence 'Lightning Vision' Signature Series became available.

• January 2023: Release of 'All Day. Every Day. Collection'.

• New Features and Enhancements:

• PureBlend™ Lens: Introduction of a new premium lens offering enhanced clarity and durable, lightweight design with improved scratch resistance and UVA/UVB protection.

• Partnerships and Collaborations:

• September 2022: Blenders Eyewear strengthened its partnership with the Oracle Red Bull Racing Team.

• Numerous collaborations with sports figures and cultural icons such as beach volleyball players, mountain bikers, and DJs, highlighting its engagement with a community-driven brand.

• Market Focus:

• The company continues to build on its ethos of community-focused branding and accessibility by supporting various active and lifestyle sports.

Conclusion

Blenders Eyewear continues to innovate and lead in the affordable eyewear sector by maintaining a strong brand identity and product line that appeals to a community-driven, active lifestyle audience. By focusing on collaborations and technological advancements like the PureBlend™ Lens, the company enhances its competitive edge in the market.