Market Research Report: BlissClub Fitness Pvt. Ltd.

Company Overview

Name

BlissClub Fitness Private Limited

Mission

BlissClub is committed to providing functional and innovative apparel designed to cater to the movement needs of women. Their mission centers around creating kickass products and fostering a community where women can connect and express themselves without inhibitions.

Founded

BlissClub was founded in 2020 by Minu Margaret, driven by her need for functional and innovative apparel that was lacking in the Indian market.

Key People

• Founder: Minu Margaret

Headquarters

No. 145, UrbanVault, 5th Main Rd, Sector 6, HSR Layout, Bengaluru, Karnataka 560102, India.

Number of Employees

No information is available.

Revenue

No information is available.

Known For

BlissClub is known for its super functional, technical, and innovative apparel that offers comfort and stretchability without excessive compression. The company aims to provide apparel that supports women's diverse lifestyle activities.

Products

Ultimate Leggings - Lite

• Description: A version of the popular leggings design, crafted for lightweight comfort.

• Key Features:

• Available in multiple colors such as Bliss Black, Naina Navy, etc.

• Retail price: Rs. 1,999, Sale price: Rs. 999.

Absolute Invisible Bra

• Description: A high-support bra for active wear.

• Key Features:

• Available in shades like Bliss Black, Pamela Pink Foxy.

• Retail price: Rs. 1,999, Sale price: Rs. 1,399.

AM:PM Cotton Flare Pants

• Description: Comfortable wide-legged pants suitable for both AM and PM wear.

• Key Features:

• Variety of colors including Prachi Purple Rebel, Olivia Olive.

• Retail price: Rs. 2,199, Sale price: Rs. 1,299.

Ultimate Sculpt Jacket

• Description: Designed for enhanced mobility and style.

• Key Features:

• Options like Kiara Khaki and Leah Lilac.

• Retail price: Rs. 3,299, Sale price: Rs. 1,999.

Recent Developments

New Products

• Ultimate Sculpt Trouser Leggings: Recently launched for functional style, offered at a sale price of Rs. 1,499.

• Werk-It Wide Leg Pants: New addition to the range, priced at Rs. 2,499, sale price Rs. 1,599.

New Features and Colors

• Introduced new colors for the Ultimate Leggings and other products to cater to diverse style preferences.

Partnerships

No information is available.

Conclusion

BlissClub is dedicated to addressing gaps in the market for technical apparel directed at women's diverse activity needs. With a strong focus on functionality, comfort, and community, the company continues to innovate and expand its product offerings with new launches and styles. However, further financial insights and strategic partnerships could provide a clearer picture of its market positioning and growth trajectory.