Blockchain-Ads Company Profile
Background
Overview
Blockchain-Ads is an enterprise AdTech company founded in 2020 and headquartered in Bangkok, Thailand. The company specializes in digital advertising solutions tailored for the Web3 ecosystem, focusing on sectors such as cryptocurrency exchanges, online casinos, sports betting platforms, decentralized finance (DeFi) protocols, and fintech brands. By leveraging blockchain technology, Blockchain-Ads aims to provide transparent, controlled, and attention-driven advertising experiences.
Mission and Vision
The company's mission is to create a global advertising ecosystem where transparency is inherent, control is standard, and attention defines value. Blockchain-Ads envisions rebuilding advertising for the next decade by addressing issues like fragmented data, limited visibility, and undervalued attention in digital advertising.
Industry Significance
In the rapidly evolving Web3 landscape, Blockchain-Ads plays a pivotal role by offering advertising solutions that cater to the unique needs of blockchain-based projects. Its focus on transparency and control addresses common challenges in digital advertising, positioning the company as a significant player in the Web3 advertising sector.
Key Strategic Focus
Core Objectives
- Transparency: Ensuring all signals on the platform are verifiable, with campaigns operating on blockchain-based rails that record budget movements and audience engagement in real-time.
- Control: Providing advertisers with full autonomy over their setups, audiences, and integrations, allowing them to define strategy, pacing, and measurement across various ad formats.
- Attention: Quantifying and optimizing attention by measuring active viewing time, engagement depth, and contextual relevance to evaluate real user interactions with content.
Areas of Specialization
Blockchain-Ads specializes in delivering targeted advertising solutions for the following sectors:
- Cryptocurrency Exchanges: Facilitating user acquisition and engagement for platforms like Coinbase, Binance, and Crypto.com.
- Online Casinos and Sports Betting: Engaging real-money players in online casinos, sports betting, and skill-based games.
- DeFi Protocols and Fintech Brands: Promoting decentralized finance protocols and financial technology services.
Key Technologies Utilized
- Blockchain Technology: Ensuring transparency and verifiability in ad campaigns.
- Artificial Intelligence (AI): Utilizing NEXUS AI for predictive optimization and automated pacing in campaign management.
- Data Management Platforms (DMP): Building proprietary audience intelligence based on behavioral, contextual, and verified data.
Primary Markets Targeted
Blockchain-Ads primarily targets the Web3 ecosystem, focusing on cryptocurrency exchanges, online casinos, sports betting platforms, DeFi protocols, and fintech brands seeking to reach high-intent audiences through targeted advertising.
Financials and Funding
Funding History
Blockchain-Ads has secured a total of $50,000 in funding through a grant from Partisia Blockchain in March 2023.
Utilization of Capital
The grant is intended to support the growth and development of Blockchain-Ads' privacy-preserving advertising solutions, enhancing their platform's capabilities in the Web3 advertising space.
Pipeline Development
As a relatively young company, Blockchain-Ads is in the process of expanding its service offerings and refining its platform to better serve the Web3 advertising market. Specific details regarding pipeline candidates and development stages are not publicly disclosed.
Technological Platform and Innovation
Proprietary Technologies
- NEXUS AI: An AI-driven system that optimizes bids, budgets, and targeting toward campaign goals, trained on 1.2 billion ads served daily.
Significant Scientific Methods
- On-Chain Targeting: Utilizing blockchain data to build audience segments based on real on-chain activity, such as wallets held, tokens traded, and protocols used.
Leadership Team
Executive Profiles
- Vlad Chejkov: Chief Executive Officer and Founder. Vlad has a background in marketing and ad technology, leading the vision and strategic direction of Blockchain-Ads.
- Jack Colaianni: Senior Vice President of Product. Jack oversees product development, ensuring the platform meets the evolving needs of the Web3 advertising market.
- Marko Rendevski: Senior Vice President of Advertising Services & Partnerships. Marko manages advertising services and strategic partnerships, driving growth and collaboration opportunities.
- Emmanuel Eguono Ekokotu: Chief Marketing Officer. Emmanuel leads marketing initiatives, focusing on brand development and market penetration strategies.
- Marko Mikic: Chief Operating Officer & Media Officer. Marko oversees operations and media strategies, ensuring efficient execution of campaigns.
- Aneta Bozinovska: Chief People Officer. Aneta is responsible for human resources, fostering a culture of innovation and collaboration within the company.
Competitor Profile
Market Insights and Dynamics
The Web3 advertising market is rapidly evolving, with increasing demand for transparent and efficient advertising solutions. Blockchain-Ads competes with other platforms offering similar services, such as Bitmedia, VeraViews, and AdEx DSP.
