Company Overview
Bloom HR Pty Ltd is a prestigious human resources consultancy based in Sydney, Australia. Known for delivering expansive HR solutions tailored to manage the entire employment lifecycle, Bloom HR primarily serves the not-for-profit, government, and community services sectors. The company's specialization includes outsourced HR services, recruitment, training, and executive coaching, providing strategic HR support to organizations lacking in-house HR capabilities. Bloom HR functions as either a seamless extension to existing teams or independently manages HR processes.
- Location and Size: Headquarters at Level 35, International Tower One, 100 Barangaroo Ave, Sydney NSW 2000, Australia, with a team of 2-10 employees. They employ 20-49 employees in total.
- Revenue: Ranges from 5 to 10 million USD.
- Website and Social Media: [Website](https://bloomhr.com.au), [LinkedIn](https://au.linkedin.com/company/bloomhumanresources), [Twitter](https://twitter.com/bloomhr1).
Leadership and Key Personnel
Natalie Carrington
- Role: Chief Executive Officer and Principal Consultant.
- Experience: Founded Bloom HR in 2011, with over 15 years of HR and industrial relations experience globally.
- Education: Diploma in Business Management, Mediation, and Conflict Resolution qualifications.
- Achievements: Awarded 'Consultant of the Year' in 2013 by the Power Housing Conference.
Mahala Warren
- Role: Head of Talent.
- Background: 15 years in HR with a Bachelor’s degree in Business, focused on HR Management and Industrial Relations.
Rebecca Till
- Role: Talent and Customer Experience Manager.
- Responsibilities: Manages client and candidate experiences, visa services, eLearning modules, and admin systems.
Amanda Meredith
- Role: Senior HR Consultant.
- Specialization: Change management, employee relations, and talent development with 20 years of HR experience.
Jenni Lawson
- Role: Senior HR Consultant.
- Background: Specialized in generalist HR and recruitment, transitioning from the aviation industry into the HR sector.
Core Services and Technology
- Outsourced HR Solutions: Acting fully as an HR department or enhancing existing HR capacities.
- Recruitment Services: Specializing in recruiting talent for not-for-profit, government, and community sectors.
- Training and Development: Offering face-to-face and eLearning.
- Executive Coaching: Career coaching and transition packages.
- Performance Management: Managing cyclical HR events and delicate internal matters.
- Technology Solutions: Employing cloud-based management systems to optimize services and innovate through technology integration.
Market Position and Vision
- Positioned as a leading consultancy in the HR industry, particularly within the not-for-profit sector.
- Aims to offer personalized HR solutions, enhance organizational performance, and bolster employee engagement while minimizing risks.
- Values: Client-centricity, inclusivity, innovation, integrity aimed at inspiring and engaging employees and communities.
Competitor Overview
Competitor Landscape
Bloom HR stands in a competitive HR landscape with key rivals:
1. DIMENSION HR: Specializes in recruitment and career counseling based in Tirana, Albania.
2. People Management Group Inc.: Offers HR and Health & Safety services from Woodstock, Ontario.
3. ADP: A leader in Human Capital Management, with revenues of US$19.2 billion in 2024.
4. UKG: Offers workforce and human capital management solutions, with a global presence and US$3.656 billion revenue.
Strategic Positioning and Market Opportunities
- Blooms HR's growth strategy includes expanding into Melbourne, highlighting remote operations for broad geographical outreach.
- Emphasizes creating an empowering environment to boost employee performance and satisfaction, positioning itself as a strategic partner over a service provider.
Current Trends
- The HR industry is gravitating towards cloud-based and integrated solutions.
- Competitors ADP and UKG adapting through acquisitions and digital solutions reflect potential areas Bloom HR could explore for competitive sustainability.
