Bloomith Company Profile

Background

Bloomith is an international real estate development and investment firm with operations in India and Portugal. The company specializes in the hospitality, residential, and commercial sectors, aiming to deliver exceptional projects that positively impact communities. Bloomith's mission is to achieve unparalleled success by investing in and developing projects that add value and foster community growth. The firm's vision is to establish itself as a trusted and credible brand and developer in both Portugal and India, consistently upholding the highest standards of quality for clients and stakeholders.

Key Strategic Focus

Bloomith's strategic focus encompasses:

Real Estate Development: Engaging in residential and commercial projects, including property acquisitions and greenfield developments.

Real Estate Advisory: Offering investment consultancy, acting as buyer agents for residential and commercial properties, and providing comprehensive due diligence and analysis.

Fit-Outs: Providing services such as home renovations, interior design, kitchen and bathroom remodeling, and fix-and-flip solutions.

The company targets markets in India and Portugal, focusing on areas with high demand yet underserved real estate sectors.

Financials and Funding

Bloomith primarily utilizes its own balance sheet to fund acquisitions and developments. The company employs various investment strategies, including:

Core Strategy: Targeting an Internal Rate of Return (IRR) of 5-10% with a focus on income and prime assets.

Core Plus Strategy: Aiming for a 10-15% IRR, balancing income and appreciation, often involving repositioning.

Value-Add Strategy: Targeting a 15-20% IRR, focusing on both income and appreciation, often through rehabilitation and renovation.

Opportunistic Strategy: Aiming for an IRR exceeding 20%, primarily emphasizing capital appreciation, including distressed assets and greenfield developments.

While Bloomith primarily invests its own capital, it also accepts passive investors into its projects, who typically invest as equity or debt holders and participate in the project's upside.

Pipeline Development

Bloomith has several key projects in its pipeline:

Ginger Hotel in Dwarka, Gujarat, India: A greenfield development of a 99-room, 4-star hotel operated by the Taj Group under the Ginger brand. Dwarka is one of the four main pilgrimage destinations in India.

Sarilhos Grandes in Lisbon, Portugal: Acquisition of a 57,000 sqm plot in the parish of Sarilhos Grandes (Montijo) in Lisbon, Portugal. The project includes 34 villas, 15 apartments, and 5 shops.

Ekta Junction in Anand, Gujarat, India: Successfully executed a 101-villa residential sub-plotting project at the popular Ekta Junction intersection on the National Highway.

Technological Platform and Innovation

Bloomith differentiates itself through:

Comprehensive Due Diligence & Analysis: Conducting thorough analyses of properties, including their locations and overall investment value.

Strong Negotiation and Expertise with Contracts: Securing the best prices and favorable terms while navigating complex real estate contracts.

Real Estate Investment Advisory: Acting as a real estate advisor, ensuring a secure property acquisition process to support clients' decision-making.

Fit-Outs and Property Management: Providing time-efficient post-acquisition services such as renovations, rehabilitations, and property management.

Leadership Team

Mehboob Muscatwalla, Chairman: Manages various businesses, including real estate, logistics, capital market investments, and human resources. Has aggregated over 100 acres of land in various locations in India, currently developing them as residential and commercial projects. Developed strategic alliances with a global diverse client base, including various international corporations and government agencies. Holds a Bachelor of Commerce from Bombay University.

Aadil Muscatwala, Founder & Partner: Experience in Investment Banking with Merrill Lynch in the M&A Group in New York and Real Estate Investment Banking Group in Sydney, Australia. Also has experience in Private Banking in Merrill Lynch, New York, and Morgan Stanley, Chicago. Graduated Summa Cum Laude (Highest Distinction) as Bachelor of Science in Finance & Accounting from Kelley School of Business, Indiana University. As an entrepreneur, has significant experience in real estate acquisitions, development, investments, and capital raising in Portugal and India.

Faizal Ahmad, Partner - Portugal: Seasoned real estate professional in Portuguese real estate, specializing in the residential market, helping foreign investors in Lisbon, Oeiras, Cascais, and Setúbal. Initiated his real estate career as an agent and real estate project consultant nine years ago and has experience working with numerous real estate consulting companies in Portugal. In recent years, has taken on senior positions at the Sil Group (Portuguese real estate developer) and Keller Williams (top-tier residential property consultants), working alongside developers on investment strategies, project marketing, and sales.

Zoya Muscatwala, Director: Accomplished communications, advertising, and marketing professional. Completed Post Graduation in Advertising & Marketing from NMIMS, Mumbai. Responsible for Bloomith’s brand identity, content creation, corporate videos, and works on strengthening Bloomith’s brand identity.

Leadership Changes

As of the latest available information, there have been no recent significant changes or appointments within Bloomith's leadership team.

Competitor Profile

Market Insights and Dynamics

The real estate markets in India and Portugal are experiencing significant growth, driven by increasing urbanization, rising disposable incomes, and favorable government policies. In India, the demand for residential and commercial properties is robust, particularly in emerging cities and industrial hubs. Portugal's real estate market is attractive due to its safety, low cost of living, and various residency visa options, making it a sought-after destination for foreign investors.

Competitor Analysis

Bloomith operates in a competitive landscape with several key players:

Wellfound: A platform connecting startups with investors and job seekers, facilitating talent acquisition and funding opportunities.

Truework: Provides employment and income verification services, streamlining the verification process for lenders and employers.

Snoooz AI: Offers an Out of Office management and automation platform, enabling companies to create personalized OOO messages and automate related tasks.

JobKapture: A job scraping solution with features like custom job feed scraping, data enrichment, and destination source analysis, enhancing job boards and career sites.

HRSoft Long-Term Incentive Management: Automates the entire long-term incentive process for deferred cash or phantom stock programs, aiding in employee retention.

Strategic Collaborations and Partnerships

Bloomith has established significant collaborations to strengthen its market position:

Ginger Hotel in Dwarka: Partnered with the Taj Group to operate a 99-room, 4-star hotel under the Ginger brand in Dwarka, Gujarat, India.

Mercure Hotel in Dwarka: Collaborated with AccorHotels to run a property under the Mercure brand in Dwarka, Gujarat, India.

Operational Insights

Bloomith's strategic considerations include:

Property Sourcing from Multiple Networks: Accessing property markets in Portugal and India through traditional and off-market channels.

Real Estate Investment Expertise: Possessing deep market knowledge of trends and feasibilities for various real estate asset classes.

Comprehensive Due Diligence & Analysis: Conducting thorough analyses of properties, including their locations and overall investment value.

Strong Negotiation and Expertise with Contracts: Securing the best prices and favorable terms while navigating complex real estate contracts.

Real Estate Investment Advisory: Acting as a real estate advisor, ensuring a secure property acquisition process.

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