Company Market Research Report: Blue Tokai Coffee Roasters

Company Overview

• Name: Blue Tokai Coffee Roasters

• Mission: Blue Tokai Coffee Roasters aims to introduce customers to the estates they source great tasting coffee from, roast beans with care, and make high-quality coffee more accessible through their cafes and website. The coffee they roast is the coffee they like to drink themselves.

• Founded: 2013

• Founders: No information is available

• Key People: No information is available

• Headquarters: No information is available

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: Blue Tokai Coffee Roasters is known for specialty coffee sourced from India's best farms, roasted to highlight their individual flavors, and their commitment to transparency, quality, and sustainability.

Products

Roasted & Ground Coffee

• 5-IN-1 EXPLORER PACK

• Description: A sample pack of five different coffee blends.

• Key Features: Variety of flavors to explore specialty coffee.

• Attikan Estate

• Description: Coffee blend with dark chocolate, figs, and roasted almond flavors.

• Key Features: Bold dark chocolate notes with sweet figs and roasted almond undertones.

• Vienna Roast

• Description: A medium dark roast coffee with cocoa, oaky, and bitter-sweet flavors.

• Key Features: Rich and strong flavors providing a bold coffee experience.

• French Roast

• Description: Strong coffee with cocoa and bitter-sweet notes.

• Key Features: Intense flavors for strong coffee lovers.

• Silver Oak Cafe Blend

• Description: Balanced blend with hazelnut, honey, and grape flavors.

• Key Features: Smooth and balanced coffee suitable for various brewing methods.

Easy Pour

• Easy Pour Drip Bags

• Description: Quick and uncomplicated craft coffee in 4 easy steps.

• Key Features: Convenience for on-the-go coffee drinking.

Coffee in a Can

• Cold Brew and Iced Latte

• Description: Ready-to-drink specialty coffee available in multiple variants.

• Key Features: Convenience and portability with specialty coffee quality.

Cold Brew Bags

• Cold Brew Bags

• Description: Steep, sleep, and enjoy cold brew coffee.

• Key Features: Easy to brew cold coffee in 3 simple steps.

Capsules

• Coffee Capsules

• Description: Quick and mess-free brewing option available in four delicious variants.

• Key Features: Convenient coffee brewing at home.

Brewing Equipment

• French Press, Pour Over, Channi, Aeropress

• Description: Various brewing equipment for making cafe-like coffee at home.

• Key Features: High-quality materials, easy-to-use, and suitable for corresponding grind sizes.

Recent Developments

New Products Launched:

• Summer Blend

• Launched: June 21, 2024

• Key Features: A limited-edition blend with chocolatey and nutty flavors, formulated for cold brew or pour-over methods.

Sustainable Packaging:

• Shift to Sustainable Packaging:

• Launched: August 22, 2023

• Key Features: 100% recyclable pouches using low-density polyethylene (LDPE) for easier recycling.

New Partnerships:

• Partnership with Royal Enfield:

• Announced: February 12, 2024

• Description: Partnership to introduce a unique coffee blend reflecting both brands' love for adventure and quality.

Store Expansion:

• New Store Openings:

• Key Milestone: Opening of 25th café in Maharashtra (December 6, 2023)

• Global Expansion: Expansion plans in Japan (February 16, 2024)

Notable Collaborations:

• Collaboration with 12 Flags Group:

• Announced: April 10, 2024

• Description: Strategic investment for scaling Blue Tokai’s operations.

News and Press:

• Economic Times Feature: "12 Flags Group Takes A Sip of Blue Tokai" (April 10, 2024)

• Nikkei Asia Feature: "India Coffee Chain Blue Tokai Brews Up Expansion Plan in Japan" (February 16, 2024)

• World Coffee Portal Feature: "India’s Blue Tokai Coffee Roasters Reaches 100-Store Milestone" (March 12, 2024)

No additional commentary is available. This report strictly adheres to provided data.