Company Research Report: Bluebella Ltd
Company Overview
- Name: Bluebella Ltd
- Mission: Bluebella is committed to the creation of products that make everyone feel strong and beautiful. Their mission involves using their platform to raise awareness, celebrate differences, challenge stereotypes, and ensure equal opportunity for all.
- Founded: Bluebella was founded in 2005.
- Founder: The company was founded by Emily Bendell, who also acts as the CEO.
- Key People:
- Emily Bendell, Founder and CEO
- Headquarters: No information is available.
- Number of Employees: No information is available.
- Revenue: No information is available.
- Known For: Bluebella is known for fashion-led luxurious lingerie, underwear, and nightwear collections, designed for spirited and fashion-forward women. The company emphasizes innovation, inclusivity, and exceptional style, with a focus on redefining sensuality.
Products
- Product Categories:
- Lingerie
- Underwear
- Nightwear
- Lingerie Sets
- Bodysuits
- Nightwear
- Hosiery
- Clothing
- Product Features: Bluebella's products are designed with unique fabrics, unusual trims, and unforgettable new silhouettes. The collections aim to be fashion-forward, innovative, and inclusive, challenging traditional perceptions of lingerie.
Recent Developments
- New Products and Features: No specific new products or features have been detailed in the available data.
- New Partnerships and Collaborations: Bluebella's products are stocked by some of the UK's and the world's most famous retailers, including Selfridges, Victoria’s Secret, Bloomingdales, Zalando, David Jones, and De Bijenkorf.
- Pop-Up Store: A pop-up store has been introduced in London's Covent Garden, providing an opportunity for direct community engagement and showcasing their product artistry.
Additional Insights
- Sustainability Efforts: Bluebella is dedicated to ethical and sustainable working solutions across its business operations. They are advocating for new sustainability initiatives as a crucial commitment rather than a trend.
- Inclusivity and Equality: Bluebella has an IDEA (Inclusivity, Diversity, Equality, Action) committee, led by CEO Emily Bendell, to promote a supportive and empowering culture.
- Awards and Recognition: The company has been recognized three times as the Lingerie Brand of the Year at the Drapers Awards and is considered an award-winning brand for its innovation and campaigns.
Note: All information is extracted from the given data, and fields with "No information is available" indicate areas where the data provided did not include specific details.
