Company Research Report: Blueberry Life™️

Company Overview

• Name: Blueberry Life™️

• Mission: Blueberry Life's mission is to create a user base that experiences an extended healthspan by providing a suite of digital tools to help customers live healthier, longer lives. This mission is supported by their digital-first term life insurance specifically designed for individuals with chronic conditions.

• Founded: Founded by Dr. Karan Mehta, specific founding date not mentioned.

• Key People:

• Dr. Karan Mehta: Founder and CEO. Dr. Mehta has dedicated his studies to understanding how individuals with chronic conditions can lead longer, healthier lives.

• David Packman: Chief Growth Officer with over 15 years of experience in marketing and leadership roles.

• Headquarters: One Canada Square, London, E14 5AA, United Kingdom.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Company Known For: Blueberry Life is renowned for its unique and specialized term life insurance for those with chronic conditions such as Type 1 and Type 2 Diabetes, pre-diabetes, high BMI, high blood pressure, and high cholesterol.

Products

1. Term Life Insurance:

• Description: Tailored term life insurance designed for individuals with chronic conditions. Blueberry Life offers specialized coverage to support individuals' health and financial needs.

• Key Features:

• Online, mobile-first quote experience without brokers or phone calls.

• Flexible premiums that reward healthier living with lower premiums, bigger payouts, or health marketplace rewards.

• Coverage amounts between £20,000 and £500,000.

• Terms between 5 and 40 years.

• Options for fixed or decreasing coverage value.

2. Gro Health Subscription:

• Description: An offering in collaboration with Gro Health, a diabetes management app.

• Key Features:

• All policyholders receive a free one-year premium subscription to track and manage health.

• Supports health tracking and includes daily support, wellness guidance, and personalized care.

Recent Developments

• Rebranding: The company recently rebranded from Bluezone Insurance to Blueberry Life, emphasizing its broader focus on chronic conditions beyond just Type 2 Diabetes.

• New Partnerships:

• Partnership with Shepherds Friendly, a leading insurer, to launch an upgraded life insurance solution tailored for individuals with chronic conditions.

• Collaborations with Gro Health and Diabetes.co.uk to enhance service offerings and support for individuals with diabetes.

• Product Launches and Features:

• Launch of an expanded life insurance solution that covers more chronic conditions like Type 1 Diabetes and high cholesterol.

• Introduction of a personalized underwriting and pricing model for fairer premiums reflecting individuals' true health status.

• Technological Advancements:

• Deployment of a unique, data-led pricing model using advanced tech solutions and AI expertise to offer fairer life insurance options.

Conclusion

Blueberry Life is transforming the landscape of life insurance for individuals with chronic health conditions. Their specialized products, strategic partnerships, and innovative approach offer much-needed support and financial security for a traditionally under-served market segment. Their mission-centric approach positions them as a critical player in granting individuals with chronic conditions access to comprehensive life insurance while promoting healthier living.