Bluecore Company Profile

Background

Overview

Founded in 2013, Bluecore is a marketing technology company headquartered in New York City, specializing in transforming casual shoppers into lifetime customers for leading retail brands. The company's mission is to empower retailers to create personalized, revenue-generating marketing campaigns swiftly and efficiently. By integrating shopper behavior with product catalog data, Bluecore enables marketers to deliver tailored experiences that drive significant revenue growth.

Industry Significance

Bluecore has established itself as a pivotal player in the retail marketing technology sector, serving over 400 retail brands, including Express, Bass Pro Shops, and Lane Bryant. The platform has processed over 300 billion behaviors, cataloged 500 million products, and driven more than $11 billion in revenue, underscoring its substantial impact on the industry.

Key Strategic Focus

Core Objectives

Bluecore's strategic focus centers on enabling retailers to leverage their data to predict and execute personalized shopper experiences across multiple channels, including email, SMS, onsite, and paid media. The company aims to facilitate rapid campaign launches, with a reported 90% reduction in time to market, allowing brands to respond swiftly to changing consumer behaviors.

Areas of Specialization

Specializing in AI-driven retail marketing, Bluecore offers solutions that unify customer data with live product catalogs. This integration allows for the creation of personalized communications that adapt to individual shopper interactions, enhancing customer retention and lifetime value.

Key Technologies Utilized

Bluecore's platform is built on a foundation of predictive models and AI-driven workflows. Notable proprietary technologies include:

• Shopper and Product Match: Combines real-time shopper behavior with dynamic product catalog data to deliver 1:1 product recommendations.

• Automatic Frequency Capping: Intelligently determines the optimal email frequency for each individual shopper to maximize engagement without overwhelming them.

• Smart Campaign™ with Autopilot: Enables the personalization of product, offer, and content recommendations for the entire customer list through a single campaign.

• Shopper Experience Optimization: Sends campaigns at the best time of day for each shopper, personalized on a daily, weekly, monthly, or one-off schedule.

Primary Markets Targeted

Bluecore primarily targets the retail sector, focusing on brands seeking to enhance their digital marketing strategies through personalized customer engagement. The platform is designed to address the complex data challenges faced by retailers, enabling them to drive revenue growth and improve customer loyalty.

Financials and Funding

Funding History

Bluecore has successfully raised a total of $238.3 million over seven funding rounds. The most recent, a Series E round in August 2021, secured $125 million, elevating the company's valuation to $1 billion and granting it unicorn status.

Notable Investors

The company's growth has been supported by a diverse group of investors, including Silver Lake, Corazon Capital, Gaingels, and FirstMark Capital.

Utilization of Capital

The capital raised has been strategically allocated to accelerate the development of AI and machine learning capabilities, expand product offerings, and enhance the platform's ability to deliver personalized shopping experiences across various digital channels.

Technological Platform and Innovation

Proprietary Technologies

Bluecore's platform is distinguished by its proprietary technologies that enable real-time personalization and automation:

• Shopper and Product Match: Facilitates real-time matching of shopper behavior with dynamic product catalog data to deliver personalized recommendations.

• Automatic Frequency Capping: Determines the optimal email frequency for each shopper to enhance engagement without causing fatigue.

• Smart Campaign™ with Autopilot: Allows for the personalization of product, offer, and content recommendations across the entire customer list through a single campaign.

• Shopper Experience Optimization: Sends campaigns at the most effective time for each shopper, personalized on various schedules.

Scientific Methodologies

The platform employs advanced machine learning algorithms to analyze vast datasets, enabling predictive modeling of shopper behaviors and preferences. This scientific approach allows for the automation of personalized marketing campaigns that are both efficient and effective.

Leadership Team

Executive Profiles

• Fayez Mohamood: Co-founder and Chief Executive Officer. Under his leadership, Bluecore has become a leading retail marketing technology company, recognized for its innovative approach to personalized marketing.

• Michelle McComb: Chief Financial Officer. She focuses on ensuring operational efficiency and aligning financial strategies with the company's growth objectives.

• Ryan Deutsch: Chief Customer Officer. He is dedicated to demonstrating Bluecore's value to every customer through tailored engagement models and services.

• Max Bennett: Chief Product Officer. He leads product development, focusing on creating solutions that address the nuanced challenges of retail marketing.

• Jason Grunberg: Chief Marketing Officer. He emphasizes the importance of precision in retail technology to drive profitable revenue generation.

• Kenny Teng: