BA

Blueheart Ag

Company Market Research Report



Company Overview



Name


Blueheart

Mission of the company


"Communication with head and heart. For advertising that works."

Founded


Blueheart was formed through the merger of Braintrain and Renzen Communications, each with over 30 years of history. Thus, Blueheart starts with a new brand and more than 60 years of experience.

Key People


  • Gregor Meyer: CEO and Co-Owner

  • Frédéric Renzen: Senior Consultant and Co-Owner

  • Olivier Kilchherr: Creative Director Art & Member of Agency Management

  • Hanno Lietz: Creative Director Text/Concept & Member of Agency Management

  • Daniel Bachmann: Chief Digital Officer & Member of Agency Management

  • Marc Meyer: Chief Operating Officer & Member of Agency Management


Headquarters


Aarau, Switzerland

Number of Employees


No information is available.

Revenue


No information is available.

Known For


Blueheart is known for its comprehensive full-service offerings in the field of 360-degree communication, encompassing different disciplines such as branding, publishing, dialogue marketing, and digital services.

Products



Product Types


1. Branding
2. Publishing
3. Dialog
4. Digital

High-Level Description and Key Features



Branding


  • Description: Creating a unique and unforgettable brand identity.

  • Key Features:

  • Brand Identity: Establishing a strong, distinctive identity.

  • Brand Image: Positive brand perception and emotional engagement.

  • Corporate Design: Design solutions aligned with the brand.

  • Strategieberatung: Strategic consulting for brand positioning.

  • Konzeption: Well-crafted concepts for effective communication.

  • Campaigning: Executing campaigns to elevate brand visibility.


Publishing


  • Description: Creation and management of corporate publications both online and offline in multiple languages (German, French, Italian).

  • Key Features:

  • Redaktion & Controlling: Editorial management and content control.

  • Grafik & Layout: Graphic design and layout for attractive publications.

  • Content-Strategie: Developing a robust content strategy.

  • Content-Produktion: High-quality content production across different mediums.


Dialog


  • Description: Execution of interactive communication strategies.

  • Key Features:

  • Sales Promotion: Innovative sales promotional activities.

  • POS & Events: Point of Sale and Event marketing.

  • Direct Marketing: Direct and personal marketing approaches.

  • Public Relations: PR strategies to build and maintain brand reputation.


Digital


  • Description: Digital marketing and content creation in the modern tech environment.

  • Key Features:

  • Webdesign und Umsetzung: Responsive and user-friendly website design and implementation.

  • Chatbot: Implementing chatbots for better customer interaction.

  • SEO/SEM: Search Engine Optimization and Marketing.

  • Social Media: Managing social media presence and campaigns.

  • Digital Content: Crafting tailored digital content.

  • Film & Bewegtbild: Creating engaging film and video content.


Recent Developments



Recent Developments in the Company


No information is available.

New Products Launched


No information is available.

New Features Added to Existing Products


No information is available.

New Partnerships


No information is available.