BlueOcean Market Research Report

Company Overview

Name and Mission

• Name: BlueOcean

• Mission: BlueOcean helps marketers outmaneuver competition, uncover whitespace, and write valuable messages that drive connection by combining AI with contextualized, real-world data.

Foundation and Leaders

• Founded by: Grant McDougall, Liza Nebel, Matt Gross, and Mike Semick.

• No specific founding year provided in available data.

Key People

• Co-Founders: Grant McDougall, Liza Nebel

• Other Executives:

• CFO: Rinky Gupta

• Vice President of Marketing: Liz Tassey

• Vice President of Sales: Andrew Chalmers

• Head of Enterprise Sales: Jen Kramer

Headquarters

• Location: No information is available.

Number of Employees

• Approximately: 120 team members.

Revenue

• Information on the company's revenue is not provided.

Areas of Recognition

• Known for: Brand Intelligence Platform, AI-driven insights, brand tracking, and aligning brands with their market environment.

Products

Product: BlueOcean Track™

• Description: An AI-era brand tracking platform that transforms always-on, real-world data into insights.

• Key Features:

• Provides marketing leaders with tools for quantifying brand performance.

• Offers contextual insights to address the dynamic market environment.

• Helps to uncover competitive whitespace and threats.

• Balances GTM investments between short and long-term strategies.

Recent Developments

Product Launches and Updates

• New Product: Launch of Brand Navigator in 2021.

• New Features: Announced improvements in social media insights.

Partnerships and Funding

• New Partnerships: Announced a strategic partnership with Material.

• Funding: Raised $30M in Series B funding led by Insight Partners, with a total funding of $50M.

Research and Initiatives

• Research Publication: Introduced research on audience connection indicating its strong correlation with future growth.

Organizational Growth

• Staff Expansion: Workforce doubled to approximately 120 employees.

• Diversity Initiatives: 60% of board of directors are female, emphasizing gender representation in technology.

Noteworthy Achievements

• Series B Funding: Advancement of the Predictive Brand Intelligence category with $30M Series B funding.

• Growth Milestone: Supported over 80 recognized companies, aiding in their brand development and growth.