Blueprint Interactive - Comprehensive Company and Competitor Overview
Company Overview
Blueprint Interactive is a leading full-service digital marketing agency located at 1220 19th Street NW, Suite 700, Washington, D.C. 20036. The agency excels in providing an array of services that include digital strategy, targeting, creative solutions, paid advertising, media strategy, web design and development, social media management, and fundraising campaigns. Known for its award-winning ads and strategic, data-driven methods, Blueprint Interactive is recognized for its emphasis on transparency and innovative solutions that enhance client results.
Contact Information:
- Email: [info@blueprintinteractive.com](mailto:info@blueprintinteractive.com)
- Phone: +1.202.681.0215
Leadership Team
- Amy Niles Gonzalez - President: Amy plays a pivotal role in steering the company’s strategic direction, based on her extensive digital marketing and advertising background. She is well-connected with over 500 LinkedIn connections.
- Geoff Mackler - Partner: Since 2013, Geoff has been integral to Blueprint Interactive's digital strategy, focusing on engagement programs and multi-layered digital initiatives.
- Alex Stevens - Digital Campaigns Senior Director: Alex is responsible for developing and optimizing digital campaigns, bringing in-depth expertise in digital campaign management.
- Madeleine Ellis - Vice President: Known for her project management expertise, Madeleine has earned recognition as one of the Top 50 Women Leaders of Ohio for 2024.
- Mike Pinson - Vice President: With seven years at Blueprint, Mike has proven indispensable, using his leadership to drive company success from his base in New Alexandria.
- Nick Rivers - Partner: Since joining in 2010, Nick focuses on growing the technical team and integrating innovative digital solutions that bolster Blueprint's service offerings.
- Zach Stewart - Partner: Appointed as Partner in January 2023, Zach’s background in political science and expertise in social media and public relations are vital for strategic engagement.
Company Differentiators
Blueprint Interactive distinguishes itself with a commitment to transparency, strategic consulting, and results-oriented solutions. The company’s agile, responsive approach allows for quick campaign mobilization while leveraging its team’s diverse expertise in strategy, design, analysis, and development. Their continued focus on testing and optimization ensures maximization of client outcomes.
Competitive Landscape
Blueprint Interactive operates in a competitive market with estimated annual revenue of $6 million and a team of approximately 30 employees. The company's main competitors include Model B, TriVision, and Social Driver.
- Model B: An advertising services provider focused on data-driven growth strategies, headquartered in Washington, D.C., with an estimated revenue of $1 million.
Key Details:
- Employee Count: 11-50
- Specializations: Digital Advertising, Web Design, Digital Marketing
- Leadership: Chris Perkins - President
- TriVision: Specializes in marketing and media communications, branding, video production, and web design. Based in Washington, D.C., TriVision boasts industry recognition such as the Global Star Award.
Key Details:
- Founded: 1992
- Employee Count: 11-50
- Leadership: Kamran Lutfi - Chief Marketing Officer
- Social Driver: Offers services in social media strategy, digital advocacy, web design, and content creation, generating approximately $6.4 million in revenue.
Key Details:
- Leadership: Anthony Shop - Co-Founder and Chief Strategy Officer
- Notable Recognition: CEO Thomas Sanchez is recognized among Greater DC's Most Influential Leaders.
Actionable Insights
- Competitive Edge: Blueprint Interactive should leverage its agility to deliver bespoke, personalized services, setting itself apart from larger competitors.
- Market Positioning: As competitors adopt data-driven growth strategies, Blueprint could benefit from emphasizing its creative strengths and niche market expertise.
- Innovation Opportunities: Embracing technological innovations to enhance its service offerings can help Blueprint stay competitive in an evolving digital landscape.
