Company Research Report: Boardriders, Inc.

Company Overview

• Name: Boardriders, Inc.

• Mission: Boardriders is dedicated to designing, producing, and distributing branded apparel, footwear, and accessories for boardriders worldwide. They aim to inspire young-minded individuals influenced by outdoor action sports, by representing a casual lifestyle through their brands.

• Founded: The exact founding date of Boardriders, Inc. is not specified. However, it encompasses brands like Quiksilver and Billabong, with Quiksilver established in 1969 and Billabong in 1973.

• Founders:

• Quiksilver: Founded through a bold idea involving fabric and a sewing machine in 1969 but specific founders are not mentioned.

• Billabong: Founded by Gordon Merchant in 1973.

• Key People: PM Tenore, founder of RVCA, is mentioned as a key figure. Other key individuals are not specified.

• Headquarters: No information available

• Number of Employees: No information available

• Revenue: No information available

• What the Company is Known For: Boardriders is known for leading action sports and lifestyle brands that provide apparel, footwear, and accessories for boardriding enthusiasts globally.

Products

Boardriders, Inc. is comprised of several prominent brands, each offering distinct product lines catering to specific sports and lifestyle enthusiasts.

Brands and Their Products:

1. Quiksilver

• High-Level Description: Offers apparel and accessories with a focus on surf and snowboarding. Known for innovative designs and commitment to quality.

• Key Product Categories: Boardshorts, wetsuits, mountain wear, apparel, footwear, accessories.

2. Billabong

• High-Level Description: Provides surf culture-inspired apparel and accessories, emphasizing quality and craftsmanship.

• Key Product Categories: Boardshorts, bikinis, wetsuits, outerwear, apparel, footwear, accessories.

3. ROXY

• High-Level Description: Focused on women's lifestyle apparel, blending style with functionality for action sports.

• Key Product Categories: Swimwear, mountain wear, lifestyle apparel.

4. DC Shoes

• High-Level Description: Known for performance skateboarding shoes and a variety of apparel and accessories.

• Key Product Categories: Footwear, jackets, fleece, tees, caps.

5. RVCA

• High-Level Description: A lifestyle brand focusing on melding art and culture, known for diverse product offerings.

• Key Product Categories: T-shirts, wovens, denim, and pants.

6. Element

• High-Level Description: Offers products that bridge skateboarding and environmental consciousness.

• Key Product Categories: Skateboards, graphic tees and fleece, jackets, backpacks, accessories.

7. VonZipper

• High-Level Description: Specializes in eyewear that blends fashion with sports functionality, alongside apparel.

• Key Product Categories: Sunglasses, snow goggles, ophthalmic frames, motocross goggles, apparel, and accessories.

Recent Developments

• Recent Developments: No information is available.

• New Products Launched: No information is available.

• New Features Added to Existing Products: No information is available.

• New Partnerships: No information is available.

This overview provides insight into Boardriders, Inc. and its wide-ranging influence across the action sports apparel industry through its diverse brand portfolio, highlighting contributions to fashion, culture, and sport.