Bob Evans Farms Company Market Research Report

Company Overview

Name

Bob Evans Farms, Inc.

Mission

Bob Evans Farms aims to create delicious, quick-to-table, farm-inspired food that makes mealtime feel easier and more enjoyable.

Founding

Bob Evans Farms was founded by Bob Evans. The company has over 75 years of history in delivering quality food products.

Headquarters

8200 Walton Parkway, New Albany, OH 43054

Key People

• Ciare James, Vice President of Brand Marketing

Number of Employees

No information is available.

Revenue

No information is available.

Recognition

Bob Evans Farms is known for its No. 1-selling refrigerated dinner sides, including their mashed potatoes and macaroni & cheese offerings across the United States.

Products

Product Offerings

1. Bob Evans Mashed Potatoes

• Types: Original, Sour Cream & Chives, Garlic, Loaded, Buttermilk Red Skin, and All Natural Homestyle Classic.

• Features: Made with real potatoes, milk, and butter offering a homemade taste.

2. Bob Evans Macaroni & Cheese

• Types: Family Size, Single Serve, and new Queso Macaroni & Cheese.

• Features: Creamy, cheesy with fresh green and red peppers in the Queso variant for added spice.

3. Simply Potatoes

• Products Include: Diced Potatoes, Garlic Mashed Potatoes, Southwest Style Hash Browns.

• Features: Fresh, never-frozen potatoes ready in minutes.

4. Owens Sausage

• Products Include: Hot Pork Sausage, All Natural Pork Sausage, Ham Steaks.

• Features: Bold, farm-fresh flavors, seasoned with a secret family recipe.

5. Egg Beaters

• Products Include: Original Liquid Egg Substitute, 100% Egg Whites, Southwestern Style.

• Features: Easy-to-use, made from real eggs without the yolks, offering nutritious meal options.

6. Sausage Products

• Types Include: Pork Sausage Roll, Brown Sugar and Honey Links, Italian Pork Sausage Roll.

• Features: Premium cuts of pork with unique seasoning, ideal for various meals.

High-Level Description & Key Features

Bob Evans Farms focuses on providing high-quality products that offer convenience without sacrificing the taste of homemade meals. Their products range from mashed potatoes and pasta to sausage and liquid egg substitutes.

Recent Developments

New Products

• Bob Evans Queso Macaroni & Cheese: This new variant introduces a spicy queso flavor with fresh peppers, aimed at attracting younger consumers with its bold and unique taste.

New Features

No information is available.

Partnerships

• Venables Bell + Partners: Announced as the agency of record to lead brand-building efforts.

• Jewel-Osco Partnership: Celebrated National Mashed Potato Day with a $20,000 donation.

• Thomas’ Partnership: Launched a promotion for National Breakfast Month offering cash back on combined purchases.

Spokesperson Change

• Kristina Vänni, a culinary authority, was named the first-ever Replacement Spokesperson for Bob Evans, succeeding Alfonso Ribeiro.

Community and Philanthropy

Bob Evans Farms, together with Jewel-Osco, demonstrated community support by donating mashed potatoes to the Northern Illinois Food Bank.