Bob Howard Dodge, Inc. Market Research Report

Background

Company Overview

Bob Howard Dodge, Inc., operating as Bob Howard Chrysler Dodge Jeep Ram (CJDR), is a premier automotive dealership located in Oklahoma City, Oklahoma. The dealership offers a comprehensive range of new and pre-owned vehicles, including models from Chrysler, Dodge, Jeep, and Ram. In addition to vehicle sales, Bob Howard CJDR provides services such as financing options, vehicle maintenance, and parts sales.

Mission and Vision

The dealership is committed to delivering exceptional customer service, offering a diverse selection of quality vehicles, and fostering a positive work environment for its employees. This dedication is reflected in its recognition as one of the top 100 dealerships to work for in the United States by Automotive News in 2023.

Industry Significance

As part of the Bob Howard Auto Group, Bob Howard CJDR contributes to a significant presence in the Oklahoma automotive market. The dealership's affiliation with Group 1 Automotive, a major automotive retailer, enhances its industry standing and access to a wide range of resources.

Key Strategic Focus

Core Objectives

Customer Satisfaction: Prioritizing exceptional customer service to build long-term relationships.

Employee Engagement: Creating a supportive and rewarding workplace, as evidenced by industry recognition.

Market Expansion: Enhancing visibility and sales through strategic facility expansions.

Areas of Specialization

Vehicle Sales: Offering a wide selection of new and pre-owned Chrysler, Dodge, Jeep, and Ram vehicles.

Service and Maintenance: Providing comprehensive vehicle maintenance and repair services.

Parts and Accessories: Supplying genuine OEM parts and accessories to ensure vehicle performance and longevity.

Key Technologies Utilized

Customer Relationship Management (CRM) Systems: To manage customer interactions and sales processes effectively.

Inventory Management Software: Ensuring optimal stock levels and efficient vehicle management.

Online Sales Platforms: Facilitating virtual vehicle browsing and purchasing options.

Primary Markets Targeted

Local Market: Serving the Oklahoma City area with a focus on community engagement.

Regional Market: Attracting customers from surrounding regions through strategic marketing and service offerings.

Financials and Funding

Funding History

Specific details regarding Bob Howard Dodge, Inc.'s funding history are not publicly disclosed. However, as part of the Bob Howard Auto Group, the dealership benefits from the financial backing and resources of its parent company, Group 1 Automotive.

Recent Developments

In 2006, Group 1 Automotive announced plans to expand the Bob Howard Auto Group's dealership network in Tulsa and Oklahoma City, aiming to increase manufacturer allocations, improve brand visibility, and enhance customer service.

Pipeline Development

Key Initiatives

Facility Expansion: Developing new dealership locations to accommodate growing customer demand and enhance service capabilities.

Service Enhancements: Upgrading service facilities and expanding service offerings to improve customer satisfaction.

Anticipated Milestones

Completion of New Facilities: Finalizing construction of new dealership locations to increase market presence.

Service Capacity Expansion: Enhancing service department capabilities to handle a higher volume of vehicles.

Technological Platform and Innovation

Proprietary Technologies

Online Sales Platform: An integrated system allowing customers to browse inventory, schedule test drives, and complete purchases online.

Significant Scientific Methods

Data Analytics: Utilizing customer data to inform sales strategies and inventory management.

Customer Feedback Systems: Implementing tools to gather and analyze customer feedback for continuous improvement.

Leadership Team

Key Executives

Buck Barton: General Manager at Bob Howard CJDR, recognized for leadership in creating a positive work environment.

Leadership Changes

No recent significant changes or appointments within the company's leadership have been publicly reported.

Competitor Profile

Market Insights and Dynamics

The Oklahoma automotive market is competitive, with several dealerships offering similar vehicle brands and services. Key competitors include:

Bob Howard Chevrolet: Offers a range of new and pre-owned Chevrolet vehicles.

Bob Howard Buick GMC: Specializes in Buick and GMC models.

Bob Howard Hyundai: Provides Hyundai vehicles and services.

Competitor Analysis

Bob Howard Chevrolet: Shares the same parent company, Group 1 Automotive, and offers complementary vehicle brands.

Bob Howard Buick GMC: Also part of the Bob Howard Auto Group, focusing on different vehicle brands within the same market.

Bob Howard Hyundai: Provides a different brand but operates under the same dealership group, contributing to the group's overall market presence.

Strategic Collaborations and Partnerships

Affiliations

Group 1 Automotive: As part of this publicly traded company, Bob Howard CJDR benefits from shared resources, marketing strategies, and operational efficiencies.

Operational Insights

Strategic Considerations

Market Position: Bob Howard CJDR holds a strong position in the Oklahoma City market, supported by its affiliation with Group 1 Automotive.

Competitive Advantages: The dealership's comprehensive service offerings, positive work environment, and strategic location contribute to its competitive edge.