Bob Mills Furniture Company Profile

Background

Overview

Bob Mills Furniture, established in 1971 by Robert "Bob" Mills, is a regional furniture and mattress retailer headquartered in Oklahoma City, Oklahoma. The company operates multiple locations across Oklahoma, Texas, and Kansas, offering a wide range of home furnishings, including living room, dining room, and bedroom furniture, as well as mattresses and home accents.

Mission and Vision

The company's mission is to provide high-quality furniture and home furnishings that offer comfort, style, and value to its customers. With over 50 years in business, Bob Mills Furniture aims to deliver elegant styles that match diverse tastes and home decors.

Primary Area of Focus

Bob Mills Furniture focuses on offering a comprehensive selection of home furnishings, including sofas, sectionals, recliners, bedroom sets, dining groups, and mattresses. The company emphasizes providing products that combine comfort, durability, and aesthetic appeal.

Industry Significance

As a regional leader in the furniture retail industry, Bob Mills Furniture has expanded its presence to multiple states, contributing to the local economies and offering consumers a diverse range of home furnishings. The company's longevity and growth reflect its significant role in the industry.

Key Strategic Focus

Core Objectives

Customer-Centric Approach: Emphasizing a relaxed and enjoyable shopping experience with a "No Shopper Stalkers" policy, allowing customers to browse at their own pace without pressure.

Quality and Value: Offering a wide selection of high-quality furniture and home furnishings that provide both comfort and value.

Community Engagement: Actively participating in community initiatives and supporting local organizations, such as the Boys & Girls Club, Habitat for Humanity, and Toys for Tots.

Specific Areas of Specialization

Mattress Retail: Through the Bob Mills Sleep Spa, the company offers a range of mattresses, utilizing the BedMatch technology to assist customers in finding the right mattress for their needs.

Furniture Selection: Providing a diverse range of furniture styles, from contemporary to classic, catering to various customer preferences and home decors.

Key Technologies Utilized

BedMatch Technology: An exclusive system that profiles customers' backs using 18 statistical measurements and sensor technology to determine the best mattress support level.

Primary Markets Targeted

Regional Expansion: Serving customers in Oklahoma, Texas, and Kansas, with plans for further expansion into new markets.

Financials and Funding

Funding History

As a privately held company, Bob Mills Furniture has not publicly disclosed detailed financial information or funding history.

Recent Developments

Expansion: In September 2025, the company opened its twelfth location in San Juan, Texas, marking continued growth in the southern United States.

Pipeline Development

Key Initiatives

Store Openings: The company has been actively expanding its footprint, with recent openings in San Juan, Texas, and plans for further expansion into new markets.

Technological Platform and Innovation

Proprietary Technologies

BedMatch Technology: A system that uses sensor technology to analyze customers' backs and recommend the most suitable mattress support level.

Significant Scientific Methods

Sensor Technology: Utilized in the BedMatch system to provide personalized mattress recommendations based on individual customer profiles.

Leadership Team

Key Executives

Robert "Bob" Mills: Founder and President of Bob Mills Furniture. He established the company in 1971 and has been instrumental in its growth and expansion.

Professional Backgrounds

Bob Mills: Before founding the company, Bob Mills graduated from Southwestern Oklahoma State University in 1969. He began his career in the furniture industry with a focus on providing value and quality to customers.

Key Contributions

Expansion and Growth: Under Bob Mills' leadership, the company has expanded from a single store to multiple locations across Oklahoma, Texas, and Kansas.

Competitor Profile

Market Insights and Dynamics

Industry Trends: The furniture retail industry is experiencing growth, with consumers seeking quality products and personalized shopping experiences. Technological advancements, such as online shopping platforms and virtual reality, are influencing purchasing behaviors.

Competitor Analysis

Ashley Furniture HomeStore: A leading furniture retailer offering a wide range of products and known for its extensive online presence.

Rooms To Go: A competitor with a significant market share, offering a variety of furniture styles and competitive pricing.

Strategic Collaborations and Partnerships

Community Engagement: Bob Mills Furniture's partnerships with organizations like the Boys & Girls Club and Habitat for Humanity enhance its community presence and brand reputation.