Bodily Company Profile

Background

Overview

Founded in 2018, Bodily is a women's health company dedicated to providing evidence-based information and thoughtfully designed products that support women through significant physiological transitions, including pregnancy, postpartum recovery, and breastfeeding. The company's mission is to destigmatize female physiology by offering transparent, research-backed guidance and high-quality products that address real needs. Bodily operates primarily in the e-commerce sector, focusing on the clothing and personal products industries.

Key Strategic Focus

Core Objectives

Empowerment Through Education and Products: Bodily aims to empower women by providing resources and tools to navigate experiences such as pregnancy, postpartum recovery, and breastfeeding with confidence and dignity.

Areas of Specialization

Women's Health: Specializing in products and information for pregnancy, birth recovery, postpartum care, and breastfeeding.

Primary Markets

New Parents and Supporters: Targeting new parents and those supporting them through maternal health challenges.

Financials and Funding

Funding History

Seed Round: Completed on April 1, 2022.

Series A1: Completed on June 21, 2022.

Later Stage VC: Completed on May 26, 2023.

Notable Investors

Blue Hour Ventures

Bridge Investments

Hearst Communications

Morgan Stanley

Nathaniel Turner

Utilization of Capital

The capital raised has been directed towards product development, expanding the product line, enhancing the e-commerce platform, and increasing market reach.

Pipeline Development

Product Offerings

The Effortless Bra: A wireless maternity and nursing bra designed for comfort during pregnancy and breastfeeding.

Always-On Nursing Tank: A tank with a built-in bra for nursing, offering convenience and support.

The All-In Panty: High-waist underwear suitable for maternity, postpartum, and C-section recovery.

Lactation Latte: A beverage designed to support lactation.

Belly Band: A compression belly wrap for postpartum recovery and C-section abdominal support.

Sales Performance

In the most recent six months, Bodily has earned an estimated $2.1 million in sales revenue from its e-commerce business, with over 47,000 units sold.

Technological Platform and Innovation

Proprietary Technologies

E-commerce Platform: Utilizes advanced technologies such as Facebook Pixel, React, and Google Analytics to enhance user experience and operational efficiency.

Scientific Methodologies

Evidence-Based Product Development: Products are designed based on research-backed information to address real-life experiences of women during pregnancy and postpartum periods.

Leadership Team

Key Executives

Tovah Haim: Founder and Chief Executive Officer.

H. W.: Chief Marketing Officer.

C. M.: Chief Marketing Officer.

J. F.: Head of Replenishment Planning & Supply Chain.

A. G.: Vice President of Marketing, Brand.

C. S.: Vice President of Marketing.

M. C. R.: Vice President of Merchandising and Development.

S. F.: Vice President of Supply Chain and Operations.

Leadership Changes

As of the latest available information, there have been no recent significant changes or appointments within Bodily's leadership team.

Competitor Profile

Market Insights and Dynamics

Market Size and Growth Potential: The women's health and maternity products market is substantial, with increasing demand for innovative and supportive products for pregnancy and postpartum care.

Industry Trends: There is a growing emphasis on evidence-based, design-forward products that address real-life experiences of women during pregnancy and postpartum periods.

Competitor Analysis

Medela: Focuses on breastfeeding products and solutions.

HATCH Collection: Offers maternity clothing and products.

Kindred Bravely: Provides maternity and nursing wear.

buybuy BABY: Retailer specializing in baby products.

Motherhood Maternity: Offers maternity apparel and accessories.

Strategic Collaborations and Partnerships

Bodily has partnered with Decker Communications, Inc. to offer woman-designed products and resources for the postpartum period, highlighting potential collaboration opportunities with companies focused on maternal health and wellness.

Operational Insights

Strategic Considerations

Market Position: Bodily differentiates itself by focusing on destigmatizing female physiology and providing a modern experience for inadequately addressed areas of women's health.

Competitive Advantages: The company's commitment to evidence-based information and design-forward products positions it uniquely in the market.

Strategic Opportunities and Future Directions

Strategic Roadmap

Product Expansion: Continuing to develop and introduce new products that address the evolving needs of women during pregnancy and postpartum periods.