bogaroo

Background

Bogaroo Inc., established in 2006 and headquartered in Toronto, Ontario, Canada, operates as a technology advisory firm, product studio, and strategic investment fund. Founded by serial entrepreneur and former Facebook Product Leader, Alkarim Nasser, the company is dedicated to addressing complex challenges and opportunities faced by growth-focused organizations. Bogaroo's mission is to support exceptional founders who can unite outstanding teams and communities around inspiring ideas. The firm's areas of interest include sustainability, civic engagement, health, artificial intelligence and machine learning (AI/ML), blockchain and cryptocurrency, fintech, consumer products, and human-computer interaction.

Key Strategic Focus

Bogaroo's strategic focus encompasses providing tailored technology advisory services, developing unique product offerings, and making strategic investments. The firm specializes in sectors such as AI/ML, blockchain, fintech, and health tech, leveraging cutting-edge technologies to drive innovation. Bogaroo primarily targets pre-seed and seed-stage companies, with a commitment to making swift investment decisions within a two-week timeframe.

Financials and Funding

As a family office fund, Bogaroo comprises founders with successful startup backgrounds and experience managing large-scale products and teams at companies like Facebook, CoreLogic, and Uber. The firm's investment approach emphasizes adding value beyond capital, focusing on sectors such as sustainability, civic engagement, health, AI/ML, blockchain, fintech, consumer products, and human-computer interaction.

Pipeline Development

Bogaroo's investment portfolio includes companies like Shakepay, a Canadian cryptocurrency brokerage service. Shakepay enables users to buy and sell Bitcoin and Ethereum without trading fees and has experienced rapid growth, reaching 600,000 Canadian users by May 2021. The platform offers features such as the "Shakepay Card," a Visa card providing Bitcoin cashback on purchases, and a referral program rewarding users for bringing in new customers.

Technological Platform and Innovation

Bogaroo distinguishes itself through its proprietary technologies and scientific methodologies, particularly in AI/ML and blockchain. The firm's expertise in these areas enables it to develop innovative solutions and provide strategic guidance to its portfolio companies. Bogaroo's focus on human-computer interaction and voice interfaces further underscores its commitment to advancing technology in meaningful ways.

Leadership Team

The leadership team at Bogaroo is spearheaded by Founder Alkarim Nasser, who brings a wealth of experience from his tenure at Facebook and various entrepreneurial ventures. Nasser's background includes roles such as Co-Founder and CEO at Tuned, and advisory positions at companies like Shakepay and Sidebar. His expertise spans integrated marketing, user experience, project management, and business development.

Competitor Profile

In the technology advisory and investment landscape, Bogaroo faces competition from firms like Venture Ontario, Actuo.ca, Stonehill, Atomic8, and Surge. These companies operate within similar sectors, offering services ranging from technology consulting to strategic investments. For instance, Venture Ontario employs nine individuals and generates approximately $3.1 million in revenue, while Actuo.ca has seven employees with a revenue of $2.1 million.

Strategic Collaborations and Partnerships

Bogaroo's investment in Shakepay exemplifies its strategic collaborations aimed at strengthening market positions and expanding capabilities. By supporting Shakepay, Bogaroo contributes to the growth of a platform that simplifies cryptocurrency transactions for Canadians, aligning with its focus on fintech and blockchain technologies.

Operational Insights

Bogaroo's strategic considerations involve leveraging its expertise in AI/ML, blockchain, and fintech to maintain a competitive edge. The firm's ability to make rapid investment decisions and provide value beyond capital positions it favorably against competitors. Bogaroo's emphasis on sectors like sustainability and health tech further differentiates it in the market.

Strategic Opportunities and Future Directions

Looking ahead, Bogaroo aims to continue its strategic investments in emerging technologies and sectors. The firm's focus on pre-seed and seed-stage companies presents opportunities to support innovative startups from inception. Bogaroo's commitment to swift decision-making and value-added support positions it to capitalize on future growth opportunities in the technology and investment landscape.

Contact Information

For more information about Bogaroo Inc., please visit their official website at www.bogaroo.com.