Company Research Report: BOGNER

Company Overview

Name and Mission

• Name: Willy Bogner GmbH

• Mission: No specific mission statement is available, but the company is dedicated to blending sports and fashion to create luxurious sportswear and designer fashion.

Founding Details

• Founded: 1932

• Founder: Willy Bogner Sr.

Key People

• Owner: Willy Bogner (retired from daily business in 2019)

Headquarters

• Location: Munich, Germany

Number of Employees

• Total Employees: Over 670 worldwide

Revenue

• Operating Revenue: 175.6 million €

Brand Recognition

• Known For: BOGNER is internationally recognized as a lifestyle company and a leading provider of exclusive sports fashion, luxurious sportswear, and designer fashion.

Products

Product Offerings

BOGNER offers a rich lineup of products fusing fashion with sport across several brands.

BOGNER Brand

1. BOGNER Sport

• Product Types: Jackets, polo shirts, shorts, pants, and fleece shirts.

• Description: Features stylish, luxury skiwear and ready-to-wear items for both slopes and the city, adapting classic styles while adding modern functionality.

• Key Features: High-quality materials, supreme performance, and premium aesthetics.

2. BOGNER Accessories

• Products: Bags, shoes, eyewear, ski hardware.

• Description: Offers a range of luxury accessories, including robust boots, stylish trainers, ski helmets, and goggles.

• Key Features: Luxurious materials such as supple leather, distinctive branding like the "B" logo, and a blend of functionality and style.

FIRE+ICE Brand

1. Performance Wear and Functional Sportswear

• Product Types: Ski and sportswear aimed at active lifestyles.

• Description: Known for high-performance, technical styles ideal for freeriding, hiking, and active urban lifestyles.

• Key Features: Timeless, sporty style fused with fashion and function, inspired by Willy Bogner's legendary film.

Recent Developments

Recent Product Launches & Features

• Fall/Winter 2024 Collection: BOGNER launched a new collection focusing on timeless colors and silhouettes inspired by BOGNER classics with added functional features.

• Heritage Reinterpreted: A modern take on traditional styles maintaining the brand's classic roots.

• 2024/2025 Golf Collection: Offers technical and stylish golf wear, blending functionality with classic BOGNER aesthetics.

• Anniversary Products: Celebrations included a limited anniversary ski inspired by Willy Bogner's historical racing ski.

New Partnerships & Collaborations

• Relocation of Headquarters in 2022: BOGNER moved its corporate headquarters to a new building called "The Run" in Berg am Laim, Munich to foster enhanced collaborative work processes.

• Collaborations with High-Profile Personalities: Notably, global superstar Taylor Swift featured iconic BOGNER designs on the cover of Variety magazine, amplifying brand visibility.

Conclusion

BOGNER continues to establish itself in the luxury sports fashion sector with a blend of traditional craftsmanship and modern innovation. Through its storied history, the company has remained true to its foundational values while continuously evolving to meet contemporary tastes. With headquarters in Munich, a global market presence, and a robust line of innovative products, BOGNER is poised for ongoing success and expansion in the luxury athleisure domain.